SYSTEMS AND METHODS FOR PROVIDING REAL TIME EMAIL CONTENT

• US 20130041913A1
• Filed: 08/08/2011
• Published: 02/14/2013
• Est. Priority Date: 08/08/2011
• Status: Abandoned Application

• Current Assignee: Liberty Peak Ventures, LLC (Dominion Harbor Enterprises, LLC)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Durvasula, Sastry VSM, Tiku, Sripriya V., Greenspan, David M., Newhouse, Sheree, Sherwood, Courtney
• Application Number:
  US13/205,317
• Publication Number:
  US 20130041913A1
• Time in Patent Office: Days
• US Class Current: 707/769
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/214 using selective forwarding

Abstract

The present disclosure includes a system, method, and computer program product for serving real time email content to a client computer. The system may associate a consumer with a targeted market segment of consumers based upon a browsing history of the consumer and/or a purchasing history of the consumer. The system may further serve an email to the consumer based upon the association between the consumer and the targeted market segment of consumers—i.e., the system may serve an email to a consumer in the targeted market segment of consumers. The system may, in addition, serve the real time email content to the consumer in response to the consumer opening the email.

Claims

1. A method comprising:

associating, by a computer-based system for serving real time email content, a consumer with a targeted market segment of consumers based upon at least one of;

a browsing history of the consumer and a purchasing history of the consumer;

serving, by the computer-based system, an email to the consumer based upon the associating; and

serving, by the computer-based system, real time email content to the consumer in response to the consumer opening the email.

2. The method of claim 1, further comprising receiving, by the computer-based system, a query from an email client associated with the consumer in response to the consumer opening the email, wherein the query includes a unique image uniform resource locator (“

URL”

) associated with the consumer.

3. The method of claim 1, further comprising retrieving, by the computer-based system, the real time email content for the consumer based upon a unique image uniform resource locator (“

URL”

) that identifies the consumer.

4. The method of claim 1, further comprising transmitting, by the computer-based system and to an email client associated with the consumer, an image uniform resource locator (“

URL”

) associated with the real time email content to replace a unique image URL that identifies the consumer.

5. The method of claim 1, further comprising receiving, by the computer-based system, a query from an email client associated with the consumer in response to the consumer opening the email, wherein the query includes a unique hyperlink uniform resource locator (“

URL”

) associated with the consumer.

6. The method of claim 1, further comprising retrieving, by the computer-based system, a hyperlink associated with the real time email content based upon a unique image uniform resource locator (“

URL”

) that identifies the consumer.

7. The method of claim 1, further comprising transmitting, by the computer-based system and to an email client associated with the consumer, a hyperlink uniform resource locator (“

URL”

) associated with the real time email content, wherein the hyperlink URL links to a webpage associated with the real time email content.

8. The method of claim 1, further comprising receiving, by the computer-based system and from a content provider, updated real time email content for the targeted market segment of consumers.

9. The method of claim 8, wherein the updated real time email content is received by the computer-based system after the serving the email and before the consumer opens the email.

10. The method of claim 9, further comprising serving, by the computer-based system, the updated real time email content instead of the real time email content.

11. The method of claim 1, further comprising receiving, by the computer-based system and from a marketer, the real time email content for the targeted market segment of consumers, and storing, by the computer-based system, the real time email content.

12. An article of manufacture including a non-transitory, tangible computer readable medium having instructions stored thereon that, in response to execution by a computer-based system for serving real time email content, cause the computer-based system to perform operations comprising:

associating, by the computer-based system, a consumer with a targeted market segment of consumers based upon at least one of;

a browsing history of the consumer and a purchasing history of the consumer;

serving, by the computer-based system, an email to the consumer based upon the associating; and

serving, by the computer-based system, the real time email content to the consumer in response to the consumer opening the email.

13. The article of claim 12, further comprising receiving, by the computer-based system, a query from an email client associated with the consumer in response to the consumer opening the email, wherein the query includes a unique image uniform resource locator (“

URL”

) associated with the consumer.

14. The article of claim 12, further comprising retrieving, by the computer-based system, the real time email content for the consumer based upon a unique image uniform resource locator (“

URL”

) that identifies the consumer.

15. The article of claim 12, further comprising transmitting, by the computer-based system and to an email client associated with the consumer, an image uniform resource locator (“

URL”

) associated with the real time email content to replace a unique image URL that identifies the consumer.

16. The article of claim 12, further comprising receiving, by the computer-based system and from a content provider, updated real time email content for the targeted market segment of consumers.

17. A system comprising:

a processor for serving real time email content,

a tangible, non-transitory memory configured to communicate with the processor,

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising;

associating, by the processor, a consumer with a targeted market segment of consumers based upon at least one of;

a browsing history of the consumer and a purchasing history of the consumer;

serving, by the processor, an email to the consumer based upon the associating; and

serving, by the processor, the real time email content to the consumer in response to the consumer opening the email.

18. The system of claim 17, further comprising receiving, by the processor a query from an email client associated with the consumer in response to the consumer opening the email, wherein the query includes a unique image uniform resource locator (“

URL”

) associated with the consumer.

19. The system of claim 17, further comprising retrieving, by the processor, the real time email content for the consumer based upon a unique image uniform resource locator (“

URL”

) that identifies the consumer.

20. The system of claim 17, further comprising transmitting, by the processor and to an email client associated with the consumer, an image uniform resource locator (“

URL”

) associated with the real time email content to replace a unique image URL that identifies the consumer.

21. The system of claim 17, further comprising receiving, by the processor and from a content provider, updated real time email content for the targeted market segment of consumers.