CONTEXT-AWARE DELIVERY OF CONTENT

• US 20130041976A1
• Filed: 08/12/2011
• Published: 02/14/2013
• Est. Priority Date: 08/12/2011
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Hendricks, John, Johns, Kyle R.
• Application Number:
  US13/208,340
• Publication Number:
  US 20130041976A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A mobile device such as a robot is provided that includes a processor executing instructions that provide content to a primary user. The robot also includes a software component executed by the processor configured to select the content comprising a potential interest for the primary user associated with the robot. The content is selected based on a previous interaction between the primary user and the robot. The previous interaction is associated with the potential interest. The software component is also configured to provide the content to the primary user in an interaction between the robot and the primary user. The software component is further configured to determine an interest level of the primary user for the potential interest based on the interaction.

Claims

1. A robot, comprising:

a processor executing instructions that provide content to a primary user, the processor issuing control signals corresponding to the content to be provided; and

a software component executed by the processor configured to;

select the content comprising a potential interest for the primary user associated with the robot, wherein the content is selected based on a previous interaction between the primary user and the robot, wherein the previous interaction is associated with the potential interest;

provide the content to the primary user in an interaction between the robot and the primary user; and

determine an interest level of the primary user for the potential interest based on the interaction.

2. The robot of claim 1, wherein the software component is configured to:

generate an interaction chain comprising the content, wherein the interaction chain comprises a plurality of activities related to the content;

request the primary user engage in the plurality of activities; and

determine the interest level based on a number of activities that the user engages in.

3. The robot of claim 2, wherein the software component is configured to:

determine that a current user is not the primary user;

request the current user add an activity to the interaction chain; and

determine an interest level for the current user and the potential interest based on whether the current user adds an activity to the interaction chain.

4. The robot of claim 1, wherein the wherein the software component is configured to select future content comprising the potential interest based on the interest level.

5. The robot of claim 1, wherein the software component is configured to determine the potential interest using an application programming interface (API) to a social network of the primary user.

6. The robot of claim 1, comprising a video camera, wherein one or more images captured by the video camera comprise analytics associated with the interest level.

7. The robot of claim 6, wherein the analytics comprise facial cues of the primary user in response to providing the content.

8. The robot of claim 6, wherein the robot identifies the primary user based on facial recognition performed on an image of the primary user captured by the video camera.

9. The robot of claim 1, wherein the robot shares analytics about the primary user with a remote device.

10. A mobile device, comprising:

a processor;

a software component executable by the processor, the software component configured to direct the processor to;

select content comprising a potential interest for the primary user associated with the mobile device, wherein the content is selected based on a previous interaction between the primary user and the mobile device, wherein the previous interaction is associated with the potential interest;

provide the content to the primary user in an interaction between the mobile device and the primary user;

determine an interest level of the primary user for the potential interest based on the interaction; and

select future content comprising the potential interest based on the interest level.

11. The mobile device of claim 10, wherein the software component is configured to direct the processor to:

generate an interaction chain comprising the content, wherein the interaction chain comprises a plurality of activities related to the content;

request the primary user engage in the plurality of activities; and

determine the interest level based on a number of activities that the user engages in.

12. The mobile device of claim 10, wherein the software component is configured to direct the processor to:

determine that a current user is not the primary user;

request the current user add an activity to the interaction chain; and

determine an interest level for the current user and the potential interest based on whether the current user adds an activity to the interaction chain.

13. The mobile device of claim 10, wherein the software component is configured to direct the processor to determine the potential interest using an application programming interface (API) to a social network of the primary user.

14. The mobile device of claim 10, comprising a video camera, wherein one or more images captured by the video camera comprise analytics associated with the interest level.

15. The mobile device of claim 14, wherein the analytics comprise facial cues of the primary user in response to providing the content.

16. The mobile device of claim 14, wherein the mobile device identifies the primary user based on facial recognition performed on an image of the primary user captured by the video camera.

17. The mobile device of claim 10, wherein the mobile device shares analytics about the primary user with a remote device.

18. A method for providing content to a primary user, comprising:

selecting content comprising a potential interest for the primary user, wherein the content is selected based on a previous interaction between the primary user and a mobile device, wherein the previous interaction is associated with the potential interest;

generating an interaction chain comprising the content, wherein the interaction chain comprises a plurality of activities related to the content;

requesting the primary user engage in the plurality of activities; and

determining an interest level based on a number of activities that the primary user engages in; and

selecting future content comprising the potential interest based on the interest level.

19. The method of claim 18, comprising determining the potential interest using an application programming interface (API) to a social network of the primary user.

20. The method of claim 19, comprising:

determining that the primary user is not interested in the content;

selecting alternate content comprising an alternate potential interest, using the API to the social network;

generating an alternate interaction chain comprising a plurality of activities related to the alternate content;

requesting the user engage in the plurality of activities related to the alternate content;

determining an interest level in the alternate potential interest based on a number of activities related to the alternate content that the primary user engages in; and

selecting future content for the alternate potential interest based on the interest level.