Method and Apparatus for Improved Customer Profiling for Rental Vehicle Reservations
First Claim
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1. A method of facilitating a user'"'"'s ability to book a rental vehicle reservation with a reservation booking website, the reservation booking website being in communication with a user computer via a network, the method comprising:
- a server storing a customer account in a database in association with a customer, the customer account comprising an identification of a preferred branch location for a rental vehicle reservation booked for the customer associated with that account.
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Abstract
Disclosed herein is a reservation booking website for rental vehicle reservations wherein the customer profiles include “favorite” or “preferred” branch locations for rental vehicle reservations to expedite the customers'"'"' rental vehicle reservation booking experiences.
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Citations
21 Claims
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1. A method of facilitating a user'"'"'s ability to book a rental vehicle reservation with a reservation booking website, the reservation booking website being in communication with a user computer via a network, the method comprising:
a server storing a customer account in a database in association with a customer, the customer account comprising an identification of a preferred branch location for a rental vehicle reservation booked for the customer associated with that account. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus for facilitating a user'"'"'s ability to book a rental vehicle reservation with a reservation booking website, the reservation booking website being in communication with a user computer via a network, the apparatus comprising:
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a server configured for access by a user computer via a network; and a database; wherein the server is configured to store a customer account in the database in association with a customer, the customer account comprising an identification of a preferred branch location for a rental vehicle reservation booked for the customer associated with that account. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method of facilitating a user'"'"'s booking of a rental vehicle reservation via a user computer that is in communication with the reservation booking computer system over a network, the method comprising:
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providing a customer profile associated with a user for use by the user to expedite the user'"'"'s booking of a rental vehicle reservation with the reservation booking computer system, the customer profile comprising data representative of a favorite branch location for the user; and accessing the customer profile following a request from the user to initiate a rental vehicle reservation booking process through the computer system; in response to the accessing step, automatically selecting the favorite branch location as a pickup location for a rental vehicle reservation; receiving data from the user computer for the rental vehicle reservation; and creating the rental vehicle reservation in response to the received data, the created rental vehicle reservation having the favorite branch location as its pickup location; and wherein the method steps are performed by a processor. - View Dependent Claims (16, 17, 18, 19, 20)
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21. An apparatus for facilitating a user'"'"'s booking of a rental vehicle reservation, the apparatus comprising:
a server accessible over a network to a user computer, the server being configured to (1) access a customer profile following a request from the user to initiate a rental vehicle reservation booking process through the computer system, the customer profile comprising data representative of a favorite branch location for the user, (2) in response to the access operation, automatically select the favorite branch location as a pickup location for a rental vehicle reservation, (3) receive data from the user computer for the rental vehicle reservation, and (4) create the rental vehicle reservation in response to the received data, the created rental vehicle reservation having the favorite branch location as its pickup location.
Specification