VARYING OFFERS BASED ON PROXIMITY TO CUSTOMER'S CURRENT LOCATION
First Claim
1. A method for communicating offers for goods and services comprising:
- receiving an indication of a transaction event involving a customer;
collecting a first set of data, wherein said first set of data comprises information related to the customer'"'"'s location;
determining a distance between the customer and a merchant, based in part on the first set of data;
correlating the distance between the customer and a merchant to offers, wherein the offers are intended to entice the customer to travel to the merchant'"'"'s location; and
communicating the offers to the customer.
1 Assignment
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Accused Products
Abstract
Embodiments of the invention are directed to methods, systems, apparatus and computer program products are described herein for communicating offers to customers based in part on the distance from the customer to the merchant'"'"'s location after receiving an indication of a point of transaction event by receiving an indication of a point-of-transaction event, collecting positioning information related to the customer, determining the distance between the customer and the merchant, correlating the distance between the customer and the merchant to offers to entice the customer to travel to the merchant'"'"'s location and communicating the offers to the customer.
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Citations
39 Claims
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1. A method for communicating offers for goods and services comprising:
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receiving an indication of a transaction event involving a customer; collecting a first set of data, wherein said first set of data comprises information related to the customer'"'"'s location; determining a distance between the customer and a merchant, based in part on the first set of data; correlating the distance between the customer and a merchant to offers, wherein the offers are intended to entice the customer to travel to the merchant'"'"'s location; and communicating the offers to the customer. - View Dependent Claims (2, 3, 4, 5, 9, 10, 11, 12, 13)
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- 6. The method of claim 6, wherein the information regarding the transaction comprises the time the transaction occurred.
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14. An apparatus comprising:
a computing platform comprising a memory and at least one processor operatively connected with the memory, wherein the processor is configured to; receive an indication of a transaction event involving a customer; collect a first set of data, wherein said first set of data comprises information related to the customer'"'"'s location; determining a distance between the customer and a merchant, based in part on the first set of data; correlating the distance between the customer and a merchant to offers, wherein the offers are intended to entice the customer to travel to the merchant'"'"'s location; and communicate the offers to the customer. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A computer program product comprising a non-transitory computer-readable medium having computer-executable code stored thereon, the computer-executable code comprising:
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a first code portion configured to receive an indication of a transaction event involving a customer; a second code portion configured to collect a first set of data, wherein said first set of data comprises information related to the customer'"'"'s location; a third code portion configured to determine a distance between the customer and a merchant, based in part on the first set of data; a fourth code portion configured to correlate the distance between the customer and a merchant to offers, wherein the offers are intended to entice the customer to travel to the merchant'"'"'s location; and a fifth code portion configured to communicate the offers to the customer. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification