Interactive advertising displays
First Claim
1. ) An interactive advertising display system comprising:
- a) a projected graphic display comprising at least one interactive element;
b) a messaging module that is activated when one or more interactive elements of the projected display receives an external stimulus;
c) an electronic handshake that is transmitted from the messaging module to a consumer device upon activation of the messaging module wherein the handshake includes information related to a prospective purchase transaction; and
d) a transactional interface that collects purchasing data and implements a transactional exchange in response to a request transmitted by the consumer device wherein the request comprises information from the electronic handshake.
2 Assignments
0 Petitions
Accused Products
Abstract
This invention provides one or more motion picture projections in parallel onto showroom window glass; a consumer'"'"'s touch on at least one portion of the projected image activates a signal from a touch-sensitive film on the same or opposite side of the surface, such that the display initiates an electronic handshake between the screen and the viewer, wherein the handshake comprises a text code or QR code and optionally can be individualized to the particular time, location or consumer. The information transferred through the display to the consumer then enables the consumer to make a purchase under secure conditions through a remote transactional interface, for instance a purchase of products, services, attendance rights for an event, discount coupons, etc., and or to download related copyrighted material or other data, such as for performances, software application subscriptions, general information and the like.
27 Citations
20 Claims
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1. ) An interactive advertising display system comprising:
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a) a projected graphic display comprising at least one interactive element; b) a messaging module that is activated when one or more interactive elements of the projected display receives an external stimulus; c) an electronic handshake that is transmitted from the messaging module to a consumer device upon activation of the messaging module wherein the handshake includes information related to a prospective purchase transaction; and d) a transactional interface that collects purchasing data and implements a transactional exchange in response to a request transmitted by the consumer device wherein the request comprises information from the electronic handshake. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. ) An interactive advertising display system comprising:
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a) a projected graphic display on an electronic display screen comprising at least one interactive element; b) a messaging module that is activated when one or more interactive elements of the projected display receives an external stimulus; c) an electronic handshake upon activation of the messaging module wherein the handshake includes information related to a prospective purchase transaction; and d) a transactional interface that collects purchasing data and implements a transactional exchange in response to a request transmitted by the consumer device wherein the request comprises information from the electronic handshake. - View Dependent Claims (18, 19)
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20. ) An interactive advertising display system comprising:
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a) a static graphic display on paper media comprising at least one interactive element; b) a messaging module that is activated when one or more interactive elements of the projected display receive an external stimulus; c) an electronic handshake that is transmitted from the messaging module to a consumer device upon activation of the messaging module wherein the handshake includes information related to a prospective purchase transaction; and d) a transactional interface that collects purchasing data and implements a transactional exchange in response to a request transmitted by the consumer device wherein the request comprises information from the electronic handshake.
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Specification