METHOD OF PROVIDING AN OFFER BASED ON A PROJECTED PATH TRIGGERED BY A POINT OF SALE TRANSACTION
First Claim
1. A computer-implemented method of providing an offer based on a projected path triggered by a transaction at a point-of-transaction device, the method comprising:
- receiving data associated with a transaction at a point-of-transaction device, wherein the data includes financial account information;
identifying, via a computing device processor, a user associated with the financial account information;
predicting, via a computing device processor, a projected path of the user based at least in part on the transaction at the point-of-transaction device; and
providing an offer to the user based at least in part on the projected path of the user.
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Abstract
Embodiments of the invention include systems, methods, and computer-program products that provide for a unique offer determination system. In one embodiment of the invention, offers are provided based on a projected path of a user triggered by a transaction at a point-of-transaction device. The system receives data associated with a transaction at a point-of-transaction device, determines the identity of the user conducting the transaction, predicts a projected path or future action of the user based on the transaction, and provides an offer to the user based on the projected path. In an embodiment, the system predicts the projected path based on pattern recognition analysis of the user'"'"'s transaction history.
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Citations
29 Claims
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1. A computer-implemented method of providing an offer based on a projected path triggered by a transaction at a point-of-transaction device, the method comprising:
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receiving data associated with a transaction at a point-of-transaction device, wherein the data includes financial account information; identifying, via a computing device processor, a user associated with the financial account information; predicting, via a computing device processor, a projected path of the user based at least in part on the transaction at the point-of-transaction device; and providing an offer to the user based at least in part on the projected path of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for providing an offer based on a projected path triggered by a transaction at a point-of-transaction device, the system comprising:
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a computing platform including a processor and a memory; a user identification routine stored in the memory, executable by the processor and configured to identify an identity of a user associated with a transaction at a point-of-transaction device; a pattern recognition server stored in the memory and configured to receive data associated with the transaction and data associated with transaction history of the user; a pattern recognition routine stored in the memory, executable by the processor and configured to predict a projected path for the user based at least in part on the transaction; and an offer routine stored in the memory, executable by the processor and configured to provide the offer to the user. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22)
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23. A computer program product for providing an offer based on a projected path triggered by a transaction at a point-of-transaction device, the computer program product comprising:
a computer-readable medium comprising; a first set of codes for causing a computer to receive data associated with a transaction at a point-of-transaction device, the data comprising financial account information; a second set of codes for causing a computer to identify a user associated with the financial account information; a third set of codes for causing a computer to predict a projected path based at least in part on the transaction; and a fourth set of codes for causing a computer to provide an offer to the user based at least in part on the projected path. - View Dependent Claims (24, 25, 26, 27, 28, 29)
Specification