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ATTENTION ASSURANCE METHOD AND SYSTEM

  • US 20130046612A1
  • Filed: 08/15/2011
  • Published: 02/21/2013
  • Est. Priority Date: 08/15/2011
  • Status: Abandoned Application
First Claim
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1. A method of assuring an advertiser that at least one user has attentively consumed an ad used to pay for on-line content, the on-line content being accessible over a network, comprising the steps of:

  • presenting at least one ad for consumption by the user at at least one computerized user device, the computerized user device being communicably coupled to the network;

    detecting at least one condition associated with the user'"'"'s consumption of the ad at the computerized user device; and

    at least at some times, blocking or at least partially inhibiting one or both of;

    (i) presentation of the ad for consumption by the user at the computerized user device; and

    (ii) user access to at least one item of value associated with on-line content over the network at the computerized user device,based at least on the condition associated with the user'"'"'s consumption of the ad.

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