ATTENTION ASSURANCE METHOD AND SYSTEM
First Claim
1. A method of assuring an advertiser that at least one user has attentively consumed an ad used to pay for on-line content, the on-line content being accessible over a network, comprising the steps of:
- presenting at least one ad for consumption by the user at at least one computerized user device, the computerized user device being communicably coupled to the network;
detecting at least one condition associated with the user'"'"'s consumption of the ad at the computerized user device; and
at least at some times, blocking or at least partially inhibiting one or both of;
(i) presentation of the ad for consumption by the user at the computerized user device; and
(ii) user access to at least one item of value associated with on-line content over the network at the computerized user device,based at least on the condition associated with the user'"'"'s consumption of the ad.
1 Assignment
0 Petitions
Accused Products
Abstract
Systems and methods in which advertisers can be assured that target audience members for whom advertising messages are intended both receive the advertising messages, and consume the ads while paying sufficient attention to them. The system and methods can be used to present at least one ad for consumption by a target audience member at a computerized device, to detect at least one condition associated with the consumption of the ad at the computerized device, and to block or at least partially inhibit audience member access to at least one item of value associated with on-line content at the computerized device based on the condition associated with the consumption of the ad.
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Citations
23 Claims
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1. A method of assuring an advertiser that at least one user has attentively consumed an ad used to pay for on-line content, the on-line content being accessible over a network, comprising the steps of:
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presenting at least one ad for consumption by the user at at least one computerized user device, the computerized user device being communicably coupled to the network; detecting at least one condition associated with the user'"'"'s consumption of the ad at the computerized user device; and at least at some times, blocking or at least partially inhibiting one or both of; (i) presentation of the ad for consumption by the user at the computerized user device; and (ii) user access to at least one item of value associated with on-line content over the network at the computerized user device, based at least on the condition associated with the user'"'"'s consumption of the ad. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for assuring an advertiser that at least one user has attentively consumed an ad used to pay for on-line content, the on-line content being accessible over a network, comprising:
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at least one computerized user device communicably coupled to the network, the computerized user device being operative; to present at least one ad for consumption by the user at the computerized user device; to detect at least one condition associated with the user'"'"'s consumption of the ad at the computerized user device; and at least at some times, to block or at least partially inhibit one or both of; (i) presentation of the ad for consumption by the user at the computerized user device; and (ii) user access to at least one item of value associated with on-line content over the network at the computerized user device, based at least on the condition associated with the user'"'"'s consumption of the ad. - View Dependent Claims (19, 20, 21)
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22. A system for assuring an advertiser that a user has attentively consumed an ad used to pay for on-line content, the on-line content being accessible over a network, comprising:
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at least one computerized user device communicably coupled to the network; and an external server communicably coupled to the network, wherein the computerized user device is operative; to present at least one ad for consumption by the user at the computerized user device, and wherein the external server is operative; to detect at least one condition associated with the user'"'"'s consumption of the ad at the computerized user device; and at least at some times, to block or at least partially inhibit user access to at least one item of value associated with on-line content over the network based at least on the condition associated with the user'"'"'s consumption of the ad. - View Dependent Claims (23)
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Specification