POINT OF SALE TRIGGERING OF OFFERS ALONG A PROJECTED TRAVEL ROUTE
First Claim
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1. A method for communicating offers for goods and services comprising:
- receiving an indication of a transaction event involving a customer;
collecting a first set of data, wherein said first set of data comprises information related to the customer'"'"'s physical location;
analyzing the first set of data to project the customer'"'"'s likely route of travel;
identifying one or more offers that relate to the customer, based in part on the customer'"'"'s projected likely route of travel;
communicating the offer or offers to the customer.
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Abstract
Embodiments of the invention are directed to methods, systems, apparatus and computer program products are described herein for communicating offers to customers along a projected travel route after receiving an indication of a point of transaction event by collecting positioning information related to the customer, analyzing the positioning information to project the customer'"'"'s likely route of travel, identifying one or more offers in which the customer may be interested, based in part on the customer'"'"'s projected likely route of travel and communicating the offers to the customer.
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Citations
39 Claims
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1. A method for communicating offers for goods and services comprising:
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receiving an indication of a transaction event involving a customer; collecting a first set of data, wherein said first set of data comprises information related to the customer'"'"'s physical location; analyzing the first set of data to project the customer'"'"'s likely route of travel; identifying one or more offers that relate to the customer, based in part on the customer'"'"'s projected likely route of travel; communicating the offer or offers to the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An apparatus comprising:
a computing platform comprising a memory and at least one processor operatively connected with the memory, wherein the processor is configured to; receive an indication of a transaction event involving a customer; collect a first set of data, wherein said first set of data comprises information related to the customer'"'"'s physical location; analyze the first set of data to project the customer'"'"'s likely route of travel; identify one or more offers that relate to the customer, based in part on the customer'"'"'s projected likely route of travel; communicate the offer or offers to the customer. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A computer program product comprising a non-transitory computer-readable medium having computer-executable code stored thereon, the computer-executable code comprising:
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a first code portion configured to receive an indication of a transaction event involving a customer; a second code portion configured to collect a first set of data, wherein the first set of data comprises information related to the customer'"'"'s physical location; a third code portion configured to analyze the first set of data to project the customer'"'"'s likely route of travel; a fourth code portion configured to identify one or more offers that relate to the customer, based in part on the customer'"'"'s projected likely route of travel; a fifth code portion configured to communicate the offer or offers to the customer. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification