TRIGGERING OFFERS BASED ON DETECTED LOCATION OF A MOBILE POINT OF SALE DEVICE
First Claim
20. A system for identifying a target audience for receiving information, said system comprising:
- a computing system configured for;
receiving transaction information associated with a financial transaction that occurred on a mobile point-of-transaction (“
POT”
) device;
determining an entity associated with the mobile POT device;
determining a current geographic location of the mobile POT device; and
determining a geographically targeted audience based at least partly on the current geographic location of the mobile POT device for use in transmitting information associated with the entity.
1 Assignment
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Accused Products
Abstract
In general terms, embodiments of the invention relate to methods and apparatuses for triggering the broadcast of offers based on the detected location of a mobile point-of-transaction device. For example, a method is provided that includes: (a) receiving transaction information associated with a financial transaction that occurred on a mobile point-of-transaction (“POT”) device; (b) determining, via a computing system, an entity associated with the mobile POT device; (c) determining a current geographic location of the mobile POT device; (d) determining a geographically targeted audience based at least partly on the current geographic location of the mobile POT device for use in transmitting information associated with the entity; and (e) transmitting information associated with the entity at a time triggered by the computing system.
237 Citations
56 Claims
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20. A system for identifying a target audience for receiving information, said system comprising:
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a computing system configured for; receiving transaction information associated with a financial transaction that occurred on a mobile point-of-transaction (“
POT”
) device;determining an entity associated with the mobile POT device; determining a current geographic location of the mobile POT device; and determining a geographically targeted audience based at least partly on the current geographic location of the mobile POT device for use in transmitting information associated with the entity. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. A computer program product for identifying a target audience for receiving information, the computer program product comprising a computer-readable medium having computer readable program instructions stored therein, wherein said computer-readable program instructions comprise:
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first instructions configured for receiving transaction information associated with a financial transaction that occurred on a mobile point-of-transaction (“
POT”
) device;second instructions configured for determining an entity associated with the mobile POT device; third instructions configured for determining a current geographic location of the mobile POT device; and fourth instructions configured for determining a geographically targeted audience based at least partly on the current geographic location of the mobile POT device for use in transmitting information associated with the entity. - View Dependent Claims (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56)
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43-1. The computer program product of claim 39 further comprising fifth instructions configured for defining a target area based on the current location of the mobile POT device, and wherein said fourth instructions are configured for defining the geographically targeted audience based on the target area.
Specification