Location-Aware Mobile Advertising

• US 20130046636A1
• Filed: 08/20/2012
• Published: 02/21/2013
• Est. Priority Date: 08/18/2011
• Status: Abandoned Application

• Current Assignee: Benyam Tesfaye Asnake
• Original Assignee: Benyam Tesfaye Asnake
• Inventors: Asnake, Benyam Tesfaye
• Application Number:
  US13/589,918
• Publication Number:
  US 20130046636A1
• Time in Patent Office: Days
• US Class Current: 705/14.63
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

Systems and methods are described herein for location-aware mobile advertising. Systems and methods associated with mobile advertising may support location-aware mobile advertising delivery of advertising content to mobile platforms based upon geographical location. For example, a display system on or in a taxi cab, bus, or other mobile platform can display advertising video, audio, images, messages, or any combination thereof. The advertising content being displayed at a given time may be selected based on a function of the location, direction, or speed of the mobile platform. The function may also involve the time, date, or many other factors and parameters.

Claims

1. A computer-implemented method for delivering location-aware advertisements, the method comprising:

receiving advertising content at an advertising server from an advertiser ;

receiving advertising parameters for the advertising content at an advertising server from the advertiser;

receiving location information from a people mover comprising an outdoor display system;

scoring the advertising content;

computing an advertisement fitness metric as a function of the score, the advertising parameters, and the location information; and

transmitting the advertising content to the outdoor display system in response to an indication of the advertisement fitness metric.

2. The method of claim 1, wherein the advertising parameters comprise a target location for the advertising content.

3. The method of claim 1, wherein the people mover comprises a mobile radio interface.

4. The method of claim 1, wherein the people mover comprises a satellite-based positioning system.

5. The method of claim 1, wherein the location information comprises a position, a direction, and a velocity associated with the people mover.

6. The method of claim 1, wherein computing an advertisement fitness metric comprises an adaptive statistical model.

7. The method of claim 1, wherein the people mover comprises one of a car, a bus, or a train.

8. The method of claim 1, further comprising receiving an advertising report from the people mover in response to the advertising content being displayed at the outdoor display system.

9. The method of claim 1, further comprising providing advertising reports to the advertiser.

10. The method of claim 1, further comprising receiving payment from the advertiser.

11. The method of claim 1, wherein the indication of the advertisement fitness metric comprises substantially maximizing advertising revenue.

12. A computer program product, comprising:

a non-transitory computer-readable storage device having computer-readable program instructions embodied thereon, the computer-readable program instructions comprising instructions for;

receiving advertising content at an advertising server from an advertiser ;

receiving advertising parameters for the advertising content at an advertising server from the advertiser;

receiving location information from a mobile advertising platform comprising an outdoor display system;

scoring the advertising content;

computing an advertisement fitness metric as a function of the score, the advertising parameters, and the location information; and

transmitting the advertising content to the outdoor display system in response to an indication of the advertisement fitness metric.

13. The computer program product of claim 12, wherein the mobile advertising platform comprises a satellite-based positioning system.

14. The computer program product of claim 12, wherein the location information comprises position, direction, and velocity of the mobile advertising platform.

15. The computer program product of claim 12, wherein computing an advertisement fitness metric comprises an adaptive statistical model.

16. The computer program product of claim 12, wherein the mobile advertising platform comprises one of a car, a bus, and a train.

17. The computer program product of claim 12, further comprising providing advertising reports to the advertiser.

18. The computer program product of claim 12, further comprising receiving payment from the advertiser.

19. The computer program product of claim 12, wherein the indication of the advertisement fitness metric comprises a joint substantial maximization of time coverage, location coverage, and advertising revenue.

20. A computer-implemented method for delivering location-aware advertisements, the method comprising:

receiving advertising content at an advertising server from an advertiser ;

receiving target location and target air times for the advertising content at an advertising server from the advertiser;

receiving location information from a people mover comprising an outdoor display system;

scoring the advertising content based on target demographics;

computing an advertisement fitness metric as a function of the demographics score, a target location, a target air time, the location information, and a current local time, wherein the advertisement fitness metric seeks to substantially maximize advertising revenue; and

transmitting the advertising content to the outdoor display system in response to an indication of the advertisement fitness metric.