SYSTEM AND METHOD FOR INTERACTIVE PROMOTION OF PRODUCTS AND SERVICES

• US 20130046637A1
• Filed: 09/29/2011
• Published: 02/21/2013
• Est. Priority Date: 08/19/2011
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Firethorn Mobile, Inc. (Qualcomm, Inc.)
• Inventors: SLUTSKY, Bradley A., YOUNG, Frank T.
• Application Number:
  US13/248,937
• Publication Number:
  US 20130046637A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G08B 13/14 by lifting or attempted removal of hand-portable articles
• CPC Class Codes: H04N 5/222 Studio circuitry; Studio devices; Studio equipment cameras or camera modules comprising electronic image sensors, or control thereof H04N23/00
• CPC Class Codes: H04N 9/47 for sequential signals
• CPC Class Codes: H04Q 1/00 Details of selecting apparatus or arrangements

Abstract

A method and system for interactively promoting the sale of a product or service are described. The method and system includes capturing an image of a consumer with a video camera. Next, a biometric scan of the image may be conducted to determine if at least one biometric has been recognized from the scan. The biometric scan usually comprises a facial recognition scan. If one biometric has been recognized from the scan, the system may access a database comprising biometrics associated with at least one of browsing history, purchase history, and preference data associated with a consumer. The system may then display advertising images on a display device comprising a product or service augmented with one or more images of the consumer and which correspond with data stored in the database. The system may convey options for initiating a sale and preserving the sale of the product or service.

Claims

1. A method for interactively promoting the sale of a product or service, the method comprising:

capturing an image of a consumer;

conducting a biometric scan of the image;

recognizing at least one biometric from the biometric scan;

determining if the at least one biometric is associated with at least one of browsing history, purchase history, and preference data, wherein the browsing history, the purchase history, and the preference data are associated with the consumer; and

if the at least one biometric is associated with the at least one of browsing history, purchase history, and preference data, displaying advertising images on a display device, the advertising images comprising at least one image of the consumer augmented with a product or service.

2. The method of claim 1, wherein the at least one biometric comprises at least one of a facial feature, a voice print feature, a fingerprint feature, a handshape feature, a retina feature, and a DNA feature.

3. The method of claim 1, further comprising:

receiving commands for changing the display that comprise at least one of touchscreen commands, voice commands, hand gesture commands, and commands received from a portable computing device.

4. The method of claim 1, further comprising:

conveying options for at least one of initiating a sale and preserving a sale of the product or service.

5. The method of claim 1, further comprising:

changing at least one of a body image and facial expression of the consumer as displayed in the advertising images.

6. The method of claim 1, further comprising:

displaying a virtual person on the display device interacting with the advertising images of the consumer.

7. The method of claim 6, wherein the virtual person comprises a celebrity.

8. The method of claim 6, wherein the virtual person comprises a fictional character, a fictional being, or a fictional item.

9. The method of claim 4, wherein the step of conveying options for at least one of initiating a sale and preserving a sale of the product or service further comprises at least one of:

conveying an option for purchasing the product or service;

conveying an option for saving a record of the product or service to a profile;

or

conveying an option for sending a message to a merchant to make the product or service available to the consumer prior to purchase.

10. The method of claim 1, further comprising:

conveying options for changing one or more features of the product or service being displayed on the display device.

11. The method of claim 1, further comprising:

conveying options for changing one or more elements of a computer-generated scene comprising the product or service and an image of the consumer.

12. The method of claim 1, wherein the product or service displayed in the advertising images is selected based on at least the browsing history, the purchase history, or the preference data.

13. A computer system for interactively promoting the sale of a product or service, the system comprising:

a processor operable for;

capturing an image of a consumer;

conducting a biometric scan of the image;

recognizing at least one biometric from the biometric scan;

determining if the at least one biometric is associated with at least one of browsing history, purchase history, and preference data, wherein the browsing history, the purchase history, and the preference data are associated with the consumer; and

if the at least one biometric is associated with the at least one of browsing history, purchase history, and preference data, displaying advertising images on a display device, the advertising images comprising at least one image of the consumer augmented with a product or service.

14. The system of claim 13, wherein the at least one biometric comprises at least one of a facial feature, a voice print feature, a fingerprint feature, a handshape feature, a retina feature, and a DNA feature.

15. The system of claim 13, wherein the processor is further operable for:

receiving commands for changing the display that comprise at least one of touchscreen commands, voice commands, hand gesture commands, and commands received from a portable computing device.

16. The system of claim 13, wherein the processor further operable for:

conveying options for at least one of initiating a sale and preserving a sale of the product or service.

17. The system of claim 13, wherein the processor is further operable for:

changing at least one of a body image and facial expression of the consumer as displayed in the advertising images.

18. The system of claim 13, wherein the processor is further operable for:

displaying a virtual person on the display device interacting with the advertising images of the consumer.

19. The system of claim 18, wherein the virtual person comprises a celebrity.

20. The system of claim 18, wherein the virtual person comprises a fictional character, a fictional being, or a fictional item.

21. The system of claim 16, wherein the processor being further operable for conveying options for at least one of initiating a sale and preserving a sale of the product or service further comprises at least one of the processor being operable for:

conveying an option for purchasing the product or service;

conveying an option for saving a record of the product or service to a profile;

or

conveying an option for sending a message to a merchant to make the product or service available to the consumer prior to purchase.

22. The system of claim 13, wherein the processor is further operable for:

conveying options for changing one or more features of the product or service being displayed on the display device.

23. The system of claim 13, wherein the processor is further operable for:

conveying options for changing one or more elements of a computer-generated scene comprising the product or service and an image of the consumer.

24. The system of claim 13, wherein the product or service displayed in the advertising images is selected based on at least the browsing history, the purchase history, or the preference data.

25. A computer system for interactively promoting the sale of a product or service, the system comprising:

means for capturing an image of a consumer;

means for conducting a biometric scan of the image;

means for recognizing at least one biometric from the biometric scan;

means for determining if the at least one biometric is associated with at least one of browsing history, purchase history, and preference data, wherein the browsing history, the purchase history, and the preference data are associated with the consumer; and

means for displaying advertising images on a display device, the advertising images comprising at least one image of the consumer augmented with a product or service if the at least one biometric is associated with the at least one of browsing history, purchase history, and preference data.

26. The system of claim 25, wherein the at least one biometric comprises at least one of a facial feature, a voice print feature, a fingerprint feature, a handshape feature, a retina feature, and a DNA feature.

27. The system of claim 25, further comprising:

means for receiving commands for changing the display that comprise at least one of touchscreen commands, voice commands, hand gesture commands, and commands received from a portable computing device.

28. The system of claim 25, further comprising:

means for conveying options for at least one of initiating a sale and preserving a sale of the product or service.

29. The system of claim 25, further comprising:

means for changing at least one of a body image and facial expression of the consumer as displayed in the advertising images.

30. The system of claim 25, further comprising:

means for displaying a virtual person on the display device interacting with the advertising images of the consumer.

31. The system of claim 30, wherein the virtual person comprises a celebrity.

32. The system of claim 30, wherein the virtual person comprises a fictional character, a fictional being, or a fictional item.

33. The system of claim 28, wherein the means for conveying options for at least one of initiating a sale and preserving a sale of the product or service further comprises at least one of:

means for conveying an option for purchasing the product or service;

means for conveying an option for saving a record of the product or service to a profile;

or

means for conveying an option for sending a message to a merchant to make the product or service available to the consumer prior to purchase.

34. The system of claim 25, further comprising:

means for conveying options for changing one or more features of the product or service being displayed on the display device.

35. The system of claim 25, further comprising:

means for conveying options for changing one or more elements of a computer-generated scene comprising the product or service and an image of the consumer.

36. The system of claim 25, wherein the product or service displayed in the advertising images is selected based on at least the browsing history, the purchase history, or the preference data.

37. A computer program product comprising a computer usable medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method for interactively promoting the sale of a product or service, said method comprising:

capturing an image of a consumer;

conducting a biometric scan of the image;

recognizing at least one biometric from the biometric scan;

determining if the at least one biometric is associated with at least one of browsing history, purchase history, and preference data, wherein the browsing history, the purchase history, and the preference data are associated with the consumer; and

if the at least one biometric is associated with the at least one of browsing history, purchase history, and preference data, displaying advertising images on a display device, the advertising images comprising at least one image of the consumer augmented with a product or service.

38. The computer program product of claim 37, wherein the at least one biometric comprises at least one of a facial feature, a voice print feature, a fingerprint feature, a handshape feature, a retina feature, and a DNA feature.

39. The computer program product of claim 37, wherein the program code implementing the method further comprises:

receiving commands for changing the display that comprise at least one of touchscreen commands, voice commands, hand gesture commands, and commands received from a portable computing device.

40. The computer program product of claim 37, wherein the program code implementing the method further comprises:

conveying options for at least one of initiating a sale and preserving a sale of the product or service.

41. The computer program product of claim 37, wherein the program code implementing the method further comprises:

changing at least one of a body image and facial expression of the consumer as displayed in the advertising images.

42. The computer program product of claim 37, wherein the program code implementing the method further comprises:

displaying a virtual person on the display device interacting with the advertising images of the consumer.

43. The computer program product of claim 42, wherein the virtual person comprises a celebrity.

44. The computer program product of claim 42, wherein the virtual person comprises a fictional character, a fictional being, or a fictional item.

45. The computer program product of claim 40, wherein the step of conveying options for at least one of initiating a sale and preserving a sale of the product or service further comprises at least one of:

conveying an option for purchasing the product or service;

conveying an option for saving a record of the product or service to a profile;

or

conveying an option for sending a message to a merchant to make the product or service available to the consumer prior to purchase.

46. The computer program product of claim 37, wherein the program code implementing the method further comprises:

conveying options for changing one or more features of the product or service being displayed on the display device.

47. The computer program product of claim 37, wherein the program code implementing the method further comprises:

conveying options for changing one or more elements of a computer-generated scene comprising the product or service and an image of the consumer.

48. The computer program product of claim 37, wherein the product or service displayed in the advertising images is selected based on at least the browsing history, the purchase history, or the preference data.