METHOD AND SYSTEM FOR PROVIDING TARGETED ADVERTISEMENTS
First Claim
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1. A computer implemented method of providing advertisements to mobile devices, the method comprising:
- obtaining a position of a first mobile device;
obtaining an advertisement with a promotion for a point of interest;
determining a targeted incentive amount for the promotion based upon the position of the first mobile device; and
providing an advertisement message comprising the targeted incentive amount for the promotion for the point of interest to the first mobile device.
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Abstract
A method of providing advertisements to mobile devices is disclosed. The position of a mobile device is obtained. An advertisement with a promotion for a point of interest is obtained. An incentive amount for the promotion is determined based upon the position of the mobile device. An advertisement message comprising the determined incentive amount for the promotion for the point of interest is provided to the mobile device.
21 Citations
20 Claims
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1. A computer implemented method of providing advertisements to mobile devices, the method comprising:
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obtaining a position of a first mobile device; obtaining an advertisement with a promotion for a point of interest; determining a targeted incentive amount for the promotion based upon the position of the first mobile device; and providing an advertisement message comprising the targeted incentive amount for the promotion for the point of interest to the first mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for providing an advertisement comprising:
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a processor, an advertisement database stored on a computer readable medium associated with the processor, and an advertising program executed on the processor, wherein the advertising program configured to obtain a position of a mobile device, obtain data representing an advertisement with a promotion associated with a point of interest from the advertisement database and determines an incentive amount for the promotion for the point of interest, wherein the incentive amount is based upon the position of the mobile device. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A system for providing an advertisement comprising:
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a processor, an advertisement database stored on a computer readable medium associated with the processor, and an advertising program executed on the processor, wherein the advertising program configured to obtain data representing an advertisement with a promotion associated with a point of interest from the advertisement database and determine an incentive amount for the promotion for the point of interest, wherein the incentive amount is based upon a location of a mobile device or characteristics of the user of the mobile device. - View Dependent Claims (18, 19, 20)
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Specification