ADVERTISING BONUS SYSTEM

• US 20130054342A1
• Filed: 08/31/2011
• Published: 02/28/2013
• Est. Priority Date: 08/31/2011
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: TSENG, Shen-Chang
• Application Number:
  US13/222,994
• Publication Number:
  US 20130054342A1
• Time in Patent Office: Days
• US Class Current: 705/14.32
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A bonus points system and a corresponding method are disclosed. First, the bonus points system records user activities on a first computer system managing a first online service that is accessible to all users. Second, the bonus points system awards points to a user when a predetermined activity is recorded. Third, the bonus points system exchanges points between the two computer systems when receiving an exchange request. Fourth, the bonus points system grants the user access to a second online service in the second computer system based on an amount of points of the user in the second computer system. The bonus points system allows an advertiser to buy points to display ads and award points to users performing the predetermined activity on the displayed ads. The second computer system is configured to manage points related to the second online service that is accessible to paid users.

Claims

1. A computer implemented method for providing a bonus points system, comprising:

recording, in the bonus points system, user activities on a first computer system managing a first online service;

awarding points to a user when a predetermined activity is recorded;

exchanging points between the first computer system and a second computer system when receiving an exchange request from the user;

granting the user access to a second online service in the second computer system based on an amount of points of the user in the second computer system; and

allowing an advertiser to buy points to display ads and award points to users performing the predetermined activity on the displayed ads,

wherein the first computer system is configured to manage points related to the first online service that is accessible to all users, and the second computer system is configured to manage points related to the second online service that is accessible to paid users.

2. The method of claim 1 further comprising:

transferring points between the first computer system and the second computer system at a predetermined exchange rate after receiving an exchange request.

3. The method of claim 1, wherein the predetermined activity comprises at least one of the following:

browsing the displayed ads, clicking the displayed ads, answering a question related to the displayed ads, joining a sponsored discussion, and leaving comments.

4. The method of claim 1 further comprising:

presenting a question to the user when the predetermined activity recorded, wherein the question relates to the displayed ads.

5. The method of claim 4 further comprising:

awarding points to the user if the user answers the presented question correctly.

6. The method of claim 5, wherein the first computer system is configured to enable the advertiser to customize awarded points for each question.

7. The method of claim 6, wherein the first computer system is configured to enable the advertiser to customize questions to the user based on the user'"'"'s background.

8. A computer-readable storage medium storing a set of instructions for an bonus points system, the set of instructions to direct a processor to:

record, in the bonus points system, user activities on the first online service;

award points to a user when a predetermined activity is recorded;

exchange points between the first computer system and a second computer system when receiving an exchange request from the user;

grant the user access to a second online service in the second computer system based on an amount of points of the user in the second computer system; and

allow an advertiser to buy points to display ads and award points to users performing the predetermined activity on the displayed ads,

wherein the first computer system is configured to manage points related to the first online service and the second computer system is configured to manage points related to the second online service.

9. The storage medium of claim 8, wherein the set of instructions directs the processor to transfer points between the first computer system and the second computer system at a predetermined exchange rate after receiving an exchange request.

10. The storage medium of claim 8, wherein the predetermined activity comprises at least one of the following:

browsing the displayed ads, clicking the displayed ads, answering a question related to the displayed ads, joining a sponsored discussion, and leaving comments.

11. The storage medium of claim 8, wherein the set of instructions directs the processor to present a question to the user when the predetermined activity recorded, and wherein the question relates to the displayed ads.

12. The storage medium of claim 11, wherein the set of instructions directs the processor to award points to the user if the user answers the presented question correctly.

13. The storage medium of claim 12, wherein the second computer system is configured to enable the advertiser to customize awarded points for each question.

14. The storage medium of claim 13, wherein the first computer system is configured to enable the advertiser to customize questions to the user based on the user'"'"'s background.

15. A computer system comprising:

a processor configured to manage points for a first online service in a first computer system and a second service in a second computer system,

wherein the processor records user activities on the first online service;

wherein the processor awards points to a user when a predetermined activity is recorded;

wherein the processor exchanges points between the first computer system and the second computer system when receiving an exchange request from the user;

wherein the processor grants the user access to the second online service based on an amount of points the user has in the second computer system; and

wherein the processor allows an advertiser to buy points to display ads and award points to users performing the predetermined activity on the displayed ads.

16. The system of claim 15, wherein the processor transfers points between the first computer system and the second computer system at a predetermined exchange rate after receiving an exchange request.

17. The system of claim 15, wherein the predetermined activity comprises at least one of the following:

browsing the displayed ads, clicking the displayed ads, answering a question related to the displayed ads, joining a sponsored discussion, and leaving comments.

18. The system of claim 17, wherein the system presents a question to the user when the predetermined activity recorded, and wherein the question relates to the displayed ads.

19. The system of claim 18, wherein the system awards points to the user if the user answers the presented question correctly.

20. The system of claim 19, wherein the first computer system is configured to enable the advertiser to customize awarded points for each question, and wherein the first computer system is configured to enable the advertiser to customize questions to the user based on the user'"'"'s background.