ADVERTISEMENT CUSTOMIZATION
First Claim
1. A method for providing a customized advertisement for a user, comprising:
- receiving a request comprising a user topic;
determining respective impact factors for one or more user aspects identified in the user topic; and
returning a ranking of at least one of the one or more user aspects in response to the request, the ranking based at least upon the impact factors, at least some of at least one of the ranking used to customize an advertisement for the user, and at least some of the receiving, the determining and the returning implemented at least in part via a processing unit.
2 Assignments
0 Petitions
Accused Products
Abstract
One or more techniques and/or systems are disclosed for providing a customized advertisement for a user. A request can be received from an advertising service, where the request comprises a user topic, such as a topic comprised in an advertisement intended to be customized for the user. One or more user aspects are identified for the user topic, and respective impact factors are determined for at least some of the one or more user aspects. The user aspects for the user topic can be ranked according to their corresponding impact factors, and the ranking can be returned to the advertising service in response to the request. The advertising service may use at least some of the ranking to customize the advertisement to be shown to the user (e.g., so that higher ranked aspects are emphasized more heavily in the advertisement than lower ranked aspects).
11 Citations
20 Claims
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1. A method for providing a customized advertisement for a user, comprising:
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receiving a request comprising a user topic; determining respective impact factors for one or more user aspects identified in the user topic; and returning a ranking of at least one of the one or more user aspects in response to the request, the ranking based at least upon the impact factors, at least some of at least one of the ranking used to customize an advertisement for the user, and at least some of the receiving, the determining and the returning implemented at least in part via a processing unit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for providing a customized advertisement for a user, comprising:
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a computer-based processor configured to process data for the system; an impact factor determination component, operably coupled with the processor, configured to determine respective impact factors for one or more user aspects identified from a user topic received in a first request; and an aspect ranking component, operably coupled with the impact factor determination component, configured to return a ranking of at least one of the one or more user aspects in response to the request, the ranking based at least upon the impact factors, at least some of the ranking used to customize an advertisement for the user. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A computer readable medium comprising computer executable instructions that when executed via a processing unit on a computer perform a method for providing a customized advertisement for a user, comprising:
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identifying a base topic from an online user interaction; identifying one or more base aspects for the base topic; identifying a common aspect among the one or more base aspects for the base topics and one or more second base aspects for a second base topic; determining respective impact factors for at least some of the one or more base aspects, based at least upon the identified common aspect; receiving a request comprising a user topic; determining respective impact factors for one or more user aspects identified in the user topic, comprising; matching a first user aspect of the one or more user aspects to a corresponding base aspect stored in an aspect data store; and retrieving an impact factor corresponding to the matched base aspect, from an impact factor data store; ranking at least some of the one or more user aspects based at least upon a corresponding impact factor; and returning the ranking of at least one of the one or more user aspects in response to the request, at least some of the ranking used to customize an advertisement for the user.
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Specification