SYSTEMS AND METHODS FOR CONTEXTUALIZING SERVICES FOR IMAGES

• US 20130054356A1
• Filed: 08/31/2011
• Published: 02/28/2013
• Est. Priority Date: 08/31/2011
• Status: Abandoned Application

• Current Assignee: Vibrant Media Incorporated
• Original Assignee: Vibrant Media Incorporated
• Inventors: Richman, Jason, Quli, Ariff
• Application Number:
  US13/222,996
• Publication Number:
  US 20130054356A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

Contextualization services may deliver an advertisement to display on or within the real estate or boundaries of an image on a page being loaded. An agent on the client may contextualize a page being loaded or displayed to identify and send contextual data to the contextualization service of the server. The page may be designed, configured or constructed for placement of an advertisement as part of or over an image on the part, such as a footer of the advertisement. The contextualization service may use the contextual data to select a campaign from a plurality of campaigns to deliver an advertisement for the image. Based on the selected campaign, the contextualization service may send an advertisement to the agent for display as part of the image on the page. Instead of having an advertisement predetermined or fixed prior to the display of the image on the page, the present solution dynamically contextualizes the page and/or the image at the point of loading or displaying the page and the contextualization is based on the content of the page being loaded/displayed.

Claims

1. A method for contextualizing a web page, currently being loaded, to provide an advertisement over a portion of an image based on content of the web page, the method comprising:

(a) detecting, by an agent executing on a client, that a web page, currently being loaded on the client, comprises an image;

(b) identifying, by the agent responsive to the detection, text of the web page associated with the image;

(c) receiving, by a server from the agent, web page data comprising text identified from the web page;

(d) selecting, by the server, a campaign from a plurality of campaigns based on text from the web page data corresponding to a predetermined set of keywords for the campaign; and

(e) transmitting, by the server to the agent, an advertisement of the campaign to display over a portion of the image of the web page.

2. The method of claim 1, wherein step (a) further comprises detecting, by the agent, that the image is linked to a video.

3. The method of claim 1, wherein step (b) further comprises identifying, by the agent while the web page is loading, text from an ALT tag of the image.

4. The method of claim 1, wherein step (b) further comprises identifying, by the agent while the web page is loading, text from a header tag for the image.

5. The method of claim 1, wherein step (c) further comprises receiving, by the server, web page data comprising text from content retrieved from one or more uniform resource locators of the web page.

6. The method of claim 1, wherein step (d) further comprising selecting, by the server, the campaign corresponding to an advertiser associated with the image.

7. The method of claim 1, wherein step (d) further comprising selecting, by the server, the campaign of an advertiser for a product or service identified by the image.

8. The method of claim 1, wherein step (e) further comprises transmitting, by the server to the agent, the advertisement in a form to be displayed over the portion of the image.

9. The method of claim 1, further comprising displaying, by the agent, the advertisement over the portion of the image comprising a footer of the image.

10. The method of claim 1, further comprising displaying, by the agent, the advertisement as a translucent overlay over the portion of the image.

11. A system for contextualizing a web page, currently being loaded, to provide an advertisement over a portion of an image based on content of the web page, the system comprising:

an agent executing on a client detecting that a web page, currently being loaded on the client, comprises an image and identifying, by the agent responsive to the detection, text of the web page associated with the image;

a server receiving from the agent web page data comprising text identified from the web page and selecting a campaign from a plurality of campaigns based on text from the web page data corresponding to a predetermined set of keywords for the campaign; and

wherein the server transmits to the agent an advertisement of the campaign to display over a portion of the image of the web page.

12. The system of claim 11, wherein the agent detects that the image is a static image.

13. The system of claim 11, wherein the agent identifies, while the web page is loading, text from an ALT tag of the image.

14. The system of claim 11, wherein the agent identifies, while the web page is loading, text from a header tag for the image.

15. The system of claim 11, wherein the server receives web page data comprising text from content retrieved from one or more uniform resource locators of the web page.

16. The system of claim 11, wherein the server selects the campaign corresponding to an advertiser associated with the image.

17. The system of claim 11, wherein the server selects the campaign of an advertiser for a product or service identified by the image.

18. The system of claim 11, wherein the server transmits to the agent the advertisement in a form to be displayed over the portion of the image.

19. The system of claim 11, wherein the agent displays the advertisement over the portion of the image comprising a footer of the image.

20. The system of claim 11, wherein the agent displays the advertisement as a translucent overlay over the portion of the image.