APPARATUS AND METHOD FOR PROVIDING ADVERTISING SERVICE IN PORTABLE TERMINAL
First Claim
1. An apparatus for providing an advertising service in a portable terminal, the apparatus comprising:
- an attribute information confirmation unit for sorting attribute information based on a priority of each piece of the attribute information by acquiring landmark information and then, by recognizing attribute information in which information to be used to determine a user preferences is written;
a request information determination unit for recognizing a user-preferred advertisement by using information written in the sorted attribute information; and
a controller for controlling the attribute information confirmation unit and the request information determination unit to receive the user-preferred advertisement.
1 Assignment
0 Petitions
Accused Products
Abstract
An apparatus and method for providing an advertising service in a portable terminal are provided. The apparatus includes an attribute information confirmation unit for sorting attribute information based on a priority of each piece of the attribute information by acquiring landmark information and then, by recognizing attribute information in which information to be used to determine a user preferences is written; a request information determination unit for recognizing a user-preferred advertisement by using information written in the sorted attribute information; and a controller for controlling the attribute information confirmation unit and the request information determination unit to receive the user-preferred advertisement.
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Citations
17 Claims
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1. An apparatus for providing an advertising service in a portable terminal, the apparatus comprising:
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an attribute information confirmation unit for sorting attribute information based on a priority of each piece of the attribute information by acquiring landmark information and then, by recognizing attribute information in which information to be used to determine a user preferences is written; a request information determination unit for recognizing a user-preferred advertisement by using information written in the sorted attribute information; and a controller for controlling the attribute information confirmation unit and the request information determination unit to receive the user-preferred advertisement. - View Dependent Claims (2, 3, 4, 5)
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6. A method of providing an advertising service in a portable terminal, the method comprising:
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sorting attribute information based on a priority of each piece of the attribute information by acquiring landmark information and then recognizing attribute information in which information to be used to determine a user preferences is written; and recognizing a user-preferred advertisement by using information written in the sorted attribute information. - View Dependent Claims (7, 8, 9, 10)
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11. An electronic device, the device comprising:
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a controller; a memory; and one or more programs, wherein the one or more programs are stored in the memory and configured to cause, when executed by the electronic device, the electronic device to perform the method of; sorting attribute information based on a priority of each piece of the attribute information; and selecting a user-preferred advertisement by using information written in the sorted attribute information. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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Specification