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APPARATUS AND METHOD FOR PROVIDING ADVERTISING SERVICE IN PORTABLE TERMINAL

  • US 20130054372A1
  • Filed: 08/14/2012
  • Published: 02/28/2013
  • Est. Priority Date: 08/25/2011
  • Status: Abandoned Application
First Claim
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1. An apparatus for providing an advertising service in a portable terminal, the apparatus comprising:

  • an attribute information confirmation unit for sorting attribute information based on a priority of each piece of the attribute information by acquiring landmark information and then, by recognizing attribute information in which information to be used to determine a user preferences is written;

    a request information determination unit for recognizing a user-preferred advertisement by using information written in the sorted attribute information; and

    a controller for controlling the attribute information confirmation unit and the request information determination unit to receive the user-preferred advertisement.

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