PERSON TRACKING AND INTERACTIVE ADVERTISING

• US 20130054377A1
• Filed: 08/30/2011
• Published: 02/28/2013
• Est. Priority Date: 08/30/2011
• Status: Abandoned Application

• Current Assignee: General Electric Company
• Original Assignee: General Electric Company
• Inventors: Tu, Peter Henry, Krahnstoever, Nils Oliver, Chang, Ming-Ching, Ge, Weina
• Application Number:
  US13/221,896
• Publication Number:
  US 20130054377A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

An advertising system is disclosed. In one embodiment, the system includes an advertising station including a display and configured to provide advertising content to potential customers via the display and one or more cameras configured to capture images of the potential customers when proximate to the advertising station. The system may also include a data processing system to analyze the captured images to determine gaze directions and body pose directions for the potential customers, and to determine interest levels of the potential customers in the advertising content based on the determined gaze directions and body pose directions. Various other systems, methods, and articles of manufacture are also disclosed.

Claims

1-5. -5. (canceled)

6. A method comprising:

receiving data on at least one of gaze directions or body pose directions of persons passing an advertising station displaying advertising content; and

processing the received data to infer interest levels of the persons in the advertising content displayed by the advertising station.

7. The method of claim 6, comprising the advertising station automatically updating the advertising content based on the inferred interest levels of the persons passing the advertising station.

8. The method of claim 7, wherein updating the advertising content includes selecting different advertising content to be displayed by the advertising station.

9. The method of claim 6, wherein receiving data on at least one of gaze directions or body pose directions includes receiving data on gaze directions, and processing the received data to infer interest levels of the persons includes detecting that at least one person looked toward the advertising station for longer than a threshold amount of time.

10. The method of claim 6, wherein receiving data on at least one of gaze directions or body pose directions includes receiving data on both gaze directions and body pose directions, and processing the received data includes processing the received data on gaze directions and body pose directions to infer the interest levels of the persons in the advertising content.

11. The method of claim 10, wherein processing the received data on gaze directions and body poses includes determining that a group of persons are collectively interacting with the advertising station.

12. The method of claim 11, wherein processing the received data on gaze directions and body poses includes determining that at least two people are conversing about the advertising station.

13. The method of claim 10, wherein processing the received data on gaze directions and body poses includes determining whether persons are interacting with the advertising station.

14. The method of claim 6, comprising projecting a beam of light from a structured light source to a region to guide at least one person to view the region or interact with content displayed in the region.

15. A method comprising:

receiving image data from at least one camera; and

electronically processing the image data to estimate body pose direction and gaze direction of a person depicted in the image data independent of a direction of motion of the person.

16. The method of claim 15, wherein receiving image data from at least one camera includes receiving image data from only a single, fixed camera, and electronically processing the image data includes electronically processing the image data from only the single, fixed camera.

17. The method of claim 15, wherein receiving image data from at least one camera includes receiving image data from multiple cameras, and electronically processing the image data includes electronically processing the image data from each of at least two cameras of the multiple cameras.

18. The method of claim 17, comprising capturing the image data using at least one fixed camera and at least one Pan-Tilt-Zoom camera in an unconstrained environment.

19. The method of claim 18, comprising tracking the person based on data from the at least one fixed camera and controlling the at least one Pan-Tilt-Zoom camera based on the tracking of the person to capture closer views of the person and facilitate the estimation of the gaze direction.

20. The method of claim 19, comprising using face detection locations resulting from the control of the at least one Pan-Tilt-Zoom camera to improve tracking performance using the at least one fixed camera.

21. The method of claim 17, wherein receiving image data from multiple cameras includes receiving image data of an area next to an advertising station.

22. The method of claim 15, wherein processing the image data to estimate body pose direction and gaze direction includes using a Sequential Monte Carlo filter.

23. A manufacture comprising:

one or more non-transitory, computer-readable media having executable instructions stored thereon, the executable instructions comprising;

instructions adapted to receive data on gaze directions of persons passing an advertising station displaying advertising content; and

instructions adapted to analyze the received data on gaze directions to infer interest levels of the persons in the advertising content displayed by the advertising station.

24. The manufacture of claim 23, wherein the one or more non-transitory, computer-readable media comprise a plurality of non-transitory, computer-readable media at least collectively having the executable instructions stored thereon.

25. The manufacture of claim 23, wherein the one or more non-transitory, computer-readable media include a storage medium or a random access memory of a computer.