TARGETING ONLINE ADS BASED ON POLITICAL DEMOGRAPHICS
First Claim
1. A method for targeting messages to voters comprising the steps of:
- receiving a plurality of first records for a first group of voters, each including political demographic information associated with a first voter;
determining the likely identity of the first voter browsing a first website;
creating a cookie that correlates a browser of the first voter to at least a subset of the political demographic information associated with the first voter using a processor;
sending the cookie to the browser of the first voter across the internet,wherein the cookie is configured to allow subsequent association of the political demographic information with the browser at a second website.
1 Assignment
0 Petitions
Accused Products
Abstract
Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter'"'"'s browser with political demographic information.
-
Citations
22 Claims
-
1. A method for targeting messages to voters comprising the steps of:
-
receiving a plurality of first records for a first group of voters, each including political demographic information associated with a first voter; determining the likely identity of the first voter browsing a first website; creating a cookie that correlates a browser of the first voter to at least a subset of the political demographic information associated with the first voter using a processor; sending the cookie to the browser of the first voter across the internet, wherein the cookie is configured to allow subsequent association of the political demographic information with the browser at a second website. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A method for displaying a message to potential voters comprising the steps of:
-
receiving information from a browser that includes at least one cookie identifier that correlates a first set of political demographic information associated with a likely identity of a user of the browser with the browser; receiving a second set of political demographic information that includes information for targeting advertisements to potential voters; comparing the first and the second sets of political demographic information to determine a responsive set of cookies that match the second set of political demographic criteria; receiving a request to serve an ad impression to the browser; and requesting, automatically using a processor, display of an ad impression to the browser if at least one of the cookies is among the responsive set of cookies. - View Dependent Claims (9, 10, 11)
-
-
12. A method for targeting a message to selected potential voters comprising the steps of:
-
providing an electronic map interface configured to allow a user to select political demographic criteria to define a target group of voters; determining a subset of registered voters in a database that are part of the target group; selecting a message to display to the subset of voters; and automatically requesting electronic display the message to users of a group of electronic devices who have a likely identity of one of the voters in the subset of voters. - View Dependent Claims (13, 14, 15, 16, 17, 18, 20, 21, 22)
-
-
19. A method for targeting a message to selected potential voters comprising the steps of:
-
receiving a request for displaying one or more advertisements to a group of individuals, the request including selected political demographic criteria to define the group; determining, via a processor, a subset of electronic records of a database that match the selected political demographic criteria; identifying at least one electronic device associated with the subset of electronic records; and transmitting the one or more advertisements to the electronic device.
-
Specification