System for Using Personality Trait Identification to Match Consumers with Businesses

• US 20130060604A1
• Filed: 05/23/2012
• Published: 03/07/2013
• Est. Priority Date: 09/02/2011
• Status: Active Grant

• Current Assignee: Woofound Inc. (Paradox, Inc.)
• Original Assignee: Woofound Inc. (Paradox, Inc.)
• Inventors: Wright, Carson, Sines, Daniel, Spears, Joshua, Murray, Colin, Truluck, Jason, Honeycutt, Noreen, Ursal, Randie V.
• Granted Patent: US 8,788,307 B2
• Time in Patent Office: Days
• US Class Current: 705/7.32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

An improved method for providing a consumer matching service, of the type having the steps of establishing a database of participating businesses which includes information on the experiences available from these businesses and also collecting consumer contact and experience sought information, includes the steps of: (a) establishing a consumer personality trait profile in which one'"'"'s personality traits are predictive of how one is most likely to make a purchase or selection decision as it relates to choosing between an array of experiences available to a consumer, (b) ascribing to each of the available experiences similar personality traits, and (c) matching the consumer personality trait profile to the personality traits ascribed to the available items so as to compile for the consumer a list of ranked businesses which offer the experiences being sought by the consumer and most optimally match to the consumer'"'"'s personality trait profile.

Claims

1. A method for providing a matching service between an individual and a plurality of entities chosen from the group consisting of other individuals, matters, items, products or services needed or wanted by said individual, said method comprising the steps of:

identifying psychologically-based, personality traits that are predictive of how said individual that possesses said personality traits is most likely to be optimally matched,

identifying a plurality of images for viewing by said individual, each of said images configured such that an individual who would chose to be associated with said image can from a psychological perspective be assessed to possess at least one of said identified personality traits,

scoring each of said images according to said personality traits and according to whether an individual who possesses a specific one of said personality traits would be predicted to associate oneself with said specific one of said images,

causing said individual to view said plurality of images and identify with which of said plurality of images said individual elects to be associated,

establishing, based upon said individual identified associations and the personality trait scoring of said images, a personality trait profile for said individual,

ascribing to each of said plurality of entities a plurality of said personality traits so as to develop for each of said plurality of entities a specific entity personality trait profile that is based on whether a specific one of said personality traits is expected to be possessed by a majority of those individuals who, when confronted with the task of making a selection decision from among said plurality of entities, would select the entity having a specific one of said entity personality trait profiles, and

utilizing said individual established personality trait profile and said entity ascribed personality trait profiles to match said individual with one of said plurality of entities.

2. A method for providing a matching service as recited in claim 1,

wherein said plurality of entities chosen from said group is a plurality of other individuals,

wherein said entity ascribed personality trait profiles are a plurality of other individual personality trait profiles and in which each of said other individuals has a personality trait profile established by causing each of said other individuals to view said plurality of images and identify with which of said plurality of images said other individual elects to be associated, and

wherein said steps in said method are configured to help match said individuals so as to form a group.

3. A method for providing a matching service as recited in claim 1,

wherein said plurality of entities chosen from said group is a plurality of other individuals seeking to establish a relationship with another individual,

wherein said entity ascribed personality trait profiles are a plurality of other individual personality trait profiles and in which each of said other individuals has a profile established by causing each of said other individuals to view said plurality of images and identify with which of said plurality of images said other individual elects to be associated, and

wherein said steps in said method are configured to help match said individual with one of said other individuals for the purpose of said individual and said one of other individuals forming a relationship.

4. A method for providing a matching service as recited in claim 1,

wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of possible career objectives for said individual who is a student, and

wherein said steps in said method are configured to help match said student with career objectives.

5. A method for providing a matching service as recited in claim 1,

wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of possible courses of study for said individual who is a student, and

wherein said steps in said method are configured to help match said student with a course of study.

6. A method for providing a matching service as recited in claim 1,

wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of possible campus activities for said individual who is a student, and

wherein said steps in said method are configured to help match said student with a campus activity.

7. A method for providing a matching service as recited in claim 1,

wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of educational entities which each have different offerings whose appeal to an individual depends on the interests and talents of said individual who is a student, and

wherein said steps in said method are configured to help match said student with an educational entity.

8. A method for providing a matching service as recited in claim 1,

wherein said individual is a student who is seeking a roommate,

wherein said plurality of entities chosen from said group is a plurality of other student,

wherein said entity ascribed personality trait profiles are a plurality of other student personality trait profiles and in which each of said other students has a profile established by causing each of said other students to view said plurality of images and identify with which of said plurality of images said other student elects to be associated, and

wherein said steps in said method are configured to help match said student with one of said other students as a roommate.

9. A method for providing a matching service as recited in claim 1,

wherein said plurality of entities chosen from said group is a plurality of products for said individual who is one desiring personal shopping services, and

wherein said steps in said method are configured to help match said individual with said products.

10. A method for matching an individual seeking something and one of a plurality of suppliers who each can provide to a differing degrees said something, said method comprising the steps of:

identifying psychologically-based, personality traits that are predictive of how one that possesses said personality traits is likely to make a selection decision when selecting from among said plurality of suppliers that can each provide to a differing degree said something being sought by said individual,

identifying a plurality of images for viewing by said individual, each of said images configured such that an individual who would chose to be associated with said image can from a psychological perspective be assessed to possess at least one of said identified personality traits,

scoring each of said images according to said personality traits and according to whether one who possess a specific one of said personality traits would be predicted to associate oneself with said specific one of said images, and

causing said individual to view said plurality of images and identify with which of said plurality of images said individual elects to be associated.

11. A system for providing a matching service between an individual and a plurality of entities chosen from the group consisting of other individuals, matters, items, products or services needed or wanted by said individual, said system comprising:

a plurality of psychologically-based, personality traits that are predictive of how said individual that possesses said personality traits is most likely to be optimally matched,

a plurality of images for viewing by said individual, each of said images configured such that an individual who would chose to be associated with said image can from a psychological perspective be assessed to possess at least one of said identified personality traits,

wherein said images include scoring according to said personality traits and whether an individual who possesses a specific one of said personality traits would be predicted to associate oneself with said specific one of said images,

an image viewer configured to allow said individual to view said plurality of images and identify with which of said plurality of images said individual elects to be associated,

a first algorithm configured to establish, based upon said individual identified associations and the personality trait scoring of said images, a personality trait profile for said individual,

a second algorithm configured to ascribe to each of said plurality of entities a plurality of said personality traits so as to develop for each of said plurality of entities a specific entity personality trait profile that is based on whether a specific one of said personality traits is expected to be possessed by a majority of those individuals who, when confronted with the task of making a selection decision from among said plurality of entities, would select the entity having a specific one of said entity personality trait profiles, and

a third algorithm configured to utilize said individual established personality trait profile and said entity ascribed personality trait profiles to match said individual with one of said plurality of entities.

12. The system for providing a matching service as recited in claim 11,

wherein said plurality of entities chosen from said group is a plurality of other individuals, and

wherein said entity ascribed personality trait profiles are a plurality of other individual personality trait profiles and in which each of said other individuals has a profile established by causing each of said other individuals to view said plurality of images and identify with which of said plurality of images said other individual elects to be associated.

13. The system for providing a matching service as recited in claim 11,

wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of possible career objectives for said individual who is a student.

14. The system for providing a matching service as recited in claim 11,

wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of possible courses of study for said individual who is a student.

15. The system for providing a matching service as recited in claim 11,

wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of possible campus activities for said individual who is a student.

16. The system for providing a matching service as recited in claim 11,

wherein said plurality of entities chosen from said group is a plurality of matters including a plurality of educational entities which each have different offerings whose appeal to an individual depends on the interests and talents of said individual who is a student.

17. The system for providing a matching service as recited in claim 11,

wherein said individual is a student who is seeking a roommate,

wherein said plurality of entities chosen from said group is a plurality of other student, and

wherein said entity ascribed personality trait profiles are a plurality of other student personality trait profiles and in which each of said other students has a profile established by causing each of said other students to view said plurality of images and identify with which of said plurality of images said other student elects to be associated.

18. The system for providing a matching service as recited in claim 11,

wherein said plurality of entities chosen from said group is a plurality of products for said individual who is one desiring personal shopping services.