SYSTEM AND METHOD FOR MANAGING AND REDEEMING OFFERS WITH A LOCATION-BASED SERVICE
First Claim
1. A method for processing an offer, the method comprising acts of:
- determining, in a distributed computer system of a location-based service, a location-based service identity of a user;
defining, in a computer system of a loyalty program, a loyalty program identity associated with the a loyalty program account;
associating, within the distributed computer system of a location-based service, the location-based service identity of the user with the loyalty program identity;
determining a location of a mobile device associated with the user; and
performing an action relating to the loyalty program identity associated with the a loyalty program account responsive to the determined location.
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Accused Products
Abstract
A location-based service is provided that may be integrated with venue systems, credit card processing systems, and/or loyalty systems for purposes of increasing the likelihood that offers will be accepted and sales of products and services will be made. Such a system according to various embodiments may leverage a social network of the user, and extend particular brand loyalties throughout the social network. That is, certain offers may be passed among users of the social network, permitting others to take advantage of offers thereby increasing the brand awareness and loyalty of particular venues. Further, according to certain embodiments, because an offer management and redemption system may be integrated with a to location-based service, offers may be extended at or near the venue location. To this end, users may be provided one or more tools for accepting, purchasing and/or redeeming offers.
21 Citations
17 Claims
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1. A method for processing an offer, the method comprising acts of:
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determining, in a distributed computer system of a location-based service, a location-based service identity of a user; defining, in a computer system of a loyalty program, a loyalty program identity associated with the a loyalty program account; associating, within the distributed computer system of a location-based service, the location-based service identity of the user with the loyalty program identity; determining a location of a mobile device associated with the user; and performing an action relating to the loyalty program identity associated with the a loyalty program account responsive to the determined location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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Specification