METHODS AND APPARATUS FOR SELECTING ADVERTISEMENTS
First Claim
1. A method of operating a communications device capable of presenting advertisements, the method comprising:
- receiving a wireless signal communicating ad information from a local device, said local device being in the proximity of the communications device; and
selecting an advertisement for presentation as a function of ad information communicated by the received wireless signal.
1 Assignment
0 Petitions
Accused Products
Abstract
Methods and apparatus related to selecting advertisements for presentation based on, e.g., received signals from devices in the proximity to a user'"'"'s communications device, are described. In various embodiments a mobile device monitors for signals, e.g., peer discovery or other signals, from other devices which transmit, e.g., broadcast, advertisement related information. In various embodiments a device receives advertising information from an advertising device, e.g., AdPoint. In the case of peer to peer signaling, the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier, distance to a store to which an advertisement relates, and/or distance to a location to which an advertisement relates, are taken into consideration when selecting an advertisement for presentation.
22 Citations
20 Claims
-
1. A method of operating a communications device capable of presenting advertisements, the method comprising:
-
receiving a wireless signal communicating ad information from a local device, said local device being in the proximity of the communications device; and selecting an advertisement for presentation as a function of ad information communicated by the received wireless signal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A communications device capable of presenting advertisements, comprising:
-
means for receiving a wireless signal communicating ad information from a local device, said local device being in the proximity of the communications device; and means for selecting an advertisement for presentation as a function of ad information communicated by the received wireless signal. - View Dependent Claims (10, 11, 12, 13, 14, 15)
-
-
16. A communications device capable of presenting advertisements, comprising:
-
at least one processor configured to; receive a wireless signal communicating ad information from a local device, said local device being in the proximity of the communications device; and select an advertisement for presentation as a function of ad information communicated by the received wireless signal; and a memory coupled to said at least one processor. - View Dependent Claims (17, 18, 19)
-
-
20. A computer program product for use in a communications device capable of presenting advertisements, comprising:
non-transitory computer readable medium comprising; code for causing at least one computer to receive a wireless signal communicating ad information from a local device, said local device being in the proximity of the communications device; and code for causing the at least one computer to select an advertisement for presentation as a function of ad information communicated by the received wireless signal.
Specification