Methods and Systems for Providing Mobile Advertising Using Data Networks Based On Groupings Associated with Internet-Connectable Devices
First Claim
1. A computer system for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices, the computer system comprising:
- a processor; and
a memory coupled to the processor, the memory storing instructions to cause the processor to perform operations comprising;
receiving from an Internet-connectable device two location events captured by the Internet-connectable device;
grouping the two location events into a location events group based on a proximity of the two location events;
determining a real-world context of the location events group;
determining an audience value for a user of the Internet-connectable device based on the real-world context, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and
transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value.
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Abstract
Computer systems and methods for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices are disclosed. In some embodiments, the computer systems and methods may comprise receiving and/or retrieving events; grouping the events into an events group; determining an audience value for a user of the Internet-connectable device based on the events group, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value.
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Citations
30 Claims
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1. A computer system for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices, the computer system comprising:
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a processor; and a memory coupled to the processor, the memory storing instructions to cause the processor to perform operations comprising; receiving from an Internet-connectable device two location events captured by the Internet-connectable device; grouping the two location events into a location events group based on a proximity of the two location events; determining a real-world context of the location events group; determining an audience value for a user of the Internet-connectable device based on the real-world context, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer system for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices, the computer system comprising:
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a processor; and a memory coupled to the processor, the memory storing instructions to cause the processor to perform operations comprising; capturing two network events associated with an Internet-connectable device; grouping the two network events into a network events group; determining a real-world context of the network events group; determining an audience value for a user of the Internet-connectable device based on the real-world context, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value. - View Dependent Claims (14, 15)
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16. A method for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices, the method comprising:
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receiving from an Internet-connectable device two location events captured by the Internet-connectable device; grouping the two location events into a location events group based on the proximity of the two location events; determining a routine place associated with the Internet-connectable device based on the location events group; determining an audience value for a user of the Internet-connectable device based on the routine place, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitted an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A method for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices, the method comprising:
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receiving from an Internet-connectable device at least two location events captured by the Internet-connectable device; grouping the at least two location events into at least one location events group; determining a home area of a user of the Internet-connectable device based on the at least one location events group; determining a visited area outside of the home area; determining an audience value for a user of the Internet-connectable device based on the visited area, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value. - View Dependent Claims (28, 29, 30)
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Specification