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Methods and Systems for Providing Mobile Advertising Using Data Networks Based On Groupings Associated with Internet-Connectable Devices

  • US 20130060639A1
  • Filed: 09/06/2012
  • Published: 03/07/2013
  • Est. Priority Date: 09/07/2011
  • Status: Active Grant
First Claim
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1. A computer system for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices, the computer system comprising:

  • a processor; and

    a memory coupled to the processor, the memory storing instructions to cause the processor to perform operations comprising;

    receiving from an Internet-connectable device two location events captured by the Internet-connectable device;

    grouping the two location events into a location events group based on a proximity of the two location events;

    determining a real-world context of the location events group;

    determining an audience value for a user of the Internet-connectable device based on the real-world context, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and

    transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value.

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