Methods and Systems for Performing Proximity-Based Targeting of Advertisements to Internet-Connectable Devices and Utilizing Predicted Locations of Internet-Connectable Devices Using Data Networks

• US 20130060640A1
• Filed: 09/06/2012
• Published: 03/07/2013
• Est. Priority Date: 09/07/2011
• Status: Abandoned Application

• Current Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Gadhia, Hemang N., Kumar, Rishi, Adolphs, Hellmut, Saunders, Matthew M.
• Application Number:
  US13/605,641
• Publication Number:
  US 20130060640A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal

Abstract

Computer systems and methods for performing proximity-based targeting of advertisements to Internet-connectable devices and utilizing predicted locations of Internet-connectable devices using data networks are provided. In some embodiments, the computer systems and methods comprise receiving from an Internet-connectable device at least one location event captured by the Internet-connectable device; determining a latest location of the Internet-connectable device based on the at least one location event; determining a proximity of the Internet-connectable device to a campaign location based on the latest location of the Internet-connectable device; and transmitting an advertisement to the Internet-connectable device based on the proximity of the Internet-connectable device to the campaign location.

Claims

1. A computer system for performing proximity-based targeting of advertisements to Internet-connectable devices using data networks, the computer system comprising:

a processor; and

a memory coupled to the processor, the memory storing instructions to cause the processor to perform operations comprising;

receiving from an Internet-connectable device at least one location event captured by the Internet-connectable device;

determining a latest location of the Internet-connectable device based on the at least one location event;

determining a proximity of the Internet-connectable device to a campaign location based on the latest location of the Internet-connectable device; and

transmitting an advertisement to the Internet-connectable device based on the proximity of the Internet-connectable device to the campaign location.

2. The computer system of claim 1, wherein the campaign location is a public campaign location.

3. The computer system of claim 1, wherein the campaign location is a private campaign location.

4. The computer system of claim 1, wherein metadata is associated with the campaign location.

5. The computer system of claim 4, wherein the metadata comprises real-world context data.

6. The computer system of claim 1, wherein the campaign location is grouped with at least one other campaign location.

7. The computer system of claim 6, wherein the campaign location and the at least one other campaign location are grouped based on where the campaign location and the at least one other campaign locations are located.

8. The computer system of claim 6, wherein the campaign location and the at least one other campaign location are grouped based on an advertisement campaign.

9. The computer system of claim 1, wherein transmitting the advertisement to the Internet-connectable device is also based on an audience value associated with a user of the Internet-connectable device.

10. The computer system of claim 1, wherein transmitting the advertisement to the Internet-connectable device is also based on the time of day.

11. The computer system of claim 1, wherein the campaign location is defined using a polygon object.

12. The computer system of claim 10, wherein determining the proximity is based on whether the latest location is located within the polygon object.

13. A computer system for performing proximity-based targeting of advertisements to Internet-connectable devices using data networks, the computer system comprising:

a processor; and

a memory coupled to the processor, the memory storing instructions to cause the processor to perform operations comprising;

receiving from an Internet-connectable device at least one location event captured by the Internet-connectable device;

determining a routine place associated with the Internet-connectable device based on the at least one location event; and

transmitting an advertisement to the Internet-connectable device based on a proximity of the routine place to a campaign location.

14. A method for utilizing predicted locations of Internet-connectable devices using data networks, the method comprising:

receiving from an Internet-connectable device at least one location event captured by the Internet-connectable device;

determining a routine path associated with the Internet-connectable device based on the at least one location event;

predicting a future location of the Internet-connectable device based on the routine path associated with the Internet-connectable device; and

transmitting data associated with the predicted future location to the Internet-connectable device.

15. The method of claim 14, wherein the data comprises an advertisement associated with a campaign location within a certain proximity to the predicted future location.

16. The method of claim 14, wherein the data is transmitted to the Internet-connectable device within a time frame the Internet-connectable device is predicted to be at the predicted future location, wherein the time frame is predicted based on metadata associated with the routine path.

17. The method of claim 14, wherein the data comprises real-time location analytics data associated with the predicted future location of the Internet-connectable device.

18. The method of claim 17, wherein the real-time location analytics data is current traffic conditions.

19. The method of claim 17, wherein the real-time locations analytics data is based on location events data associated with at least one other Internet-connectable device

20. The method of claim 17, wherein the data is transmitted to the Internet-connectable device when the Internet-connectable device is located within a set proximity to the predicted future location.

21. The method of claim 14, wherein the routine path comprises a start point and an end point.

22. A method for performing proximity-based targeting of advertisements to Internet-connectable devices using data networks, the method comprising:

receiving from an Internet-connectable device at least one location event captured by the Internet-connectable device;

determining a latest location of the Internet-connectable device based on the at least one location event;

determining a proximity of the Internet-connectable device to a campaign location based on the latest location of the Internet-connectable device; and

transmitting an advertisement to the Internet-connectable device based on the proximity of the Internet-connectable device to the campaign location.

23. The method of claim 22, wherein the campaign location is a public campaign location.

24. The method of claim 22, wherein the campaign location is a private campaign location.

25. The method of claim 22, wherein the campaign location is grouped with at least one other campaign location.

26. The method of claim 25, wherein the campaign location and the at least one other campaign location are grouped based on where the campaign location and the at least one other campaign locations are located.

27. The method of claim 26, wherein the campaign location and the at least one other campaign location are grouped based on an advertisement campaign.

28. The method of claim 22, wherein transmitting the advertisement to the Internet-connectable device is also based on an audience value associated with a user of the Internet-connectable device.

29. The method of claim 22, wherein transmitting the advertisement to the Internet-connectable device is also based on the time of day.

30. The method of claim 22, wherein the campaign location is defined using a polygon object and determining the proximity is based on whether the latest location is located within the polygon object.