Smart Electronic Roadside Billboard
First Claim
1. A method for operating a smart electronic roadside billboard, the method comprises:
- capturing visual information of at least one car in a plurality of cars;
extracting at least one identification characteristic in a plurality of identification characteristics from the visual information of the at least one car in the plurality of cars;
selecting an advertisement from a plurality of advertisements using the at least one identification characteristics; and
displaying the selected advertisement on the smart electronic roadside billboard.
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Abstract
There is provided a method for selecting an advertisement to be displayed on a smart electronic roadside electronic billboard. The method comprises capturing visual information of cars traveling on a road and using the visual information to extract identification characteristics about the cars, passengers in the cars, as well as items or pets that might be in the cars. The method further comprises using the identification characteristics to select an advertisement to be displayed on the smart electronic roadside electronic billboard, such that the selected advertisement maximizes the advertisement value. The method may further comprises using other general factors and timing considerations in selecting and displaying an advertisement. The method may be implemented by an apparatus comprising of at least one camera that captures the visual information and at least one control unit that extracts the identification characteristics from the visual information and use the identification characteristics to select the advertisement to be displayed on the smart electronic roadside electronic billboard.
46 Citations
12 Claims
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1. A method for operating a smart electronic roadside billboard, the method comprises:
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capturing visual information of at least one car in a plurality of cars; extracting at least one identification characteristic in a plurality of identification characteristics from the visual information of the at least one car in the plurality of cars; selecting an advertisement from a plurality of advertisements using the at least one identification characteristics; and displaying the selected advertisement on the smart electronic roadside billboard. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A smart electronic roadside billboard, comprising:
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a camera configured to capture visual information of at least one car in a plurality of cars; a control unit configured to extract at least one identification characteristic from a plurality of identification characteristics using the visual information of the at least one car in the plurality of cars, wherein the control unit is further configured to select an advertisement from a plurality of advertisements using the at least one identification characteristics; and an electronic display configured to display the selected advertisement on the smart electronic roadside billboard. - View Dependent Claims (8, 9, 10, 11, 12)
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Specification