INTERACTION-BASED PRICING OF ELECTRONIC ADS
First Claim
Patent Images
1. A method of electronic advertising, comprising:
- receiving an indication of a first interaction by an individual with an advertiser at least in part via an electronic advertisement that has been displayed to the individual, wherein the electronic advertisement provides two or more distinct interactions the individual could elect to have at least in part via the advertisement and each of the two or more distinct interactions has associated with it a corresponding interaction-specific value to the advertiser; and
charging the advertiser, in response to the indication, an interaction-specific amount associated with the first interaction.
1 Assignment
0 Petitions
Accused Products
Abstract
Interaction-based pricing of electronic ads is disclosed. An indication is received of a first interaction by an individual with an advertiser at least in part via an electronic advertisement that has been displayed to the individual. The electronic advertisement provides two or more distinct interactions the individual could elect to have at least in part via the advertisement and each of the two or more distinct interactions has associated with it a corresponding interaction-specific value to the advertiser. The advertiser is charged, in response to the indication, an interaction-specific amount associated with the first interaction.
43 Citations
29 Claims
-
1. A method of electronic advertising, comprising:
-
receiving an indication of a first interaction by an individual with an advertiser at least in part via an electronic advertisement that has been displayed to the individual, wherein the electronic advertisement provides two or more distinct interactions the individual could elect to have at least in part via the advertisement and each of the two or more distinct interactions has associated with it a corresponding interaction-specific value to the advertiser; and charging the advertiser, in response to the indication, an interaction-specific amount associated with the first interaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
-
-
19. An electronic advertising marketplace system, comprising:
-
a communication interface; and a processor coupled to the communication interface and configured to; receive via the communication interface an indication of a first interaction by an individual with an advertiser at least in part via an electronic advertisement that has been displayed to the individual, wherein the electronic advertisement provides two or more distinct interactions the individual could elect to have at least in part via the advertisement and each of the two or more distinct interactions has associated with it a corresponding interaction-specific value to the advertiser; and charge the advertiser, in response to the indication, an interaction-specific amount associated with the first interaction. - View Dependent Claims (20, 21, 22, 23, 24)
-
-
25. A computer program product for operating an electronic advertising marketplace, the computer program product being embodied in a tangible computer readable storage medium and comprising computer instructions for:
-
receiving an indication of a first interaction by an individual with an advertiser at least in part via an electronic advertisement that has been displayed to the individual, wherein the electronic advertisement provides two or more distinct interactions the individual could elect to have at least in part via the advertisement and each of the two or more distinct interactions has associated with it a corresponding interaction-specific value to the advertiser; and charging the advertiser, in response to the indication, an interaction-specific amount associated with the first interaction.
-
-
26. A method of electronic advertising, comprising:
-
receiving an indication of an interaction by an individual with an advertiser at least in part via an electronic advertisement that has been displayed to the individual; and charging the advertiser, in response to the indication, an interaction-specific amount associated with the interaction; wherein the interaction comprises one of a plurality of distinct interactions that could be selected to be provided by the advertisement; and
each of the distinct interactions has associated with it a corresponding interaction-specific value to the advertiser, the interaction-specific value of each distinct interaction being determined at least in part by a category with which that distinct interaction is associated. - View Dependent Claims (27, 28, 29)
-
Specification