Computational systems and methods for regulating information flow during interactions

• US 20130060852A1
• Filed: 12/30/2011
• Published: 03/07/2013
• Est. Priority Date: 09/07/2011
• Status: Active Application

• Current Assignee: Elwha LLC (Intellectual Ventures LLC)
• Original Assignee: Elwha LLC (Intellectual Ventures LLC)
• Inventors: Davis, Marc E., Dyor, Matthew G., Gates, William, Huang, Xuedong, Hyde, Roderick A., Jung, Edward K.Y., Kare, Jordin T., Levien, Royce A., Lord, Richard T., Lord, Robert W., Lu, Qi, Malamud, Mark A., Myhrvold, Nathan P., Nadella, Satya, Reed, Daniel, Shum, Harry, Tegreene, Clarence T., Wood, Lowell L. Jr.
• Application Number:
  US13/374,526
• Publication Number:
  US 20130060852A1
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06Q 20/32 using wireless devices
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 20/40 Authorisation, e.g. identification of payer or payee, verification of customer or shop credentials; Review and approval of payers, e.g. check credit lines or negative lists

Abstract

Methods, apparatuses, computer program products, devices and systems are described that carry out accepting at least one request for personal information from a party to a transaction; evaluating the transaction; selecting a persona at least partly based on an evaluation of the transaction, wherein the persona is linked to a unique identifier that is at least partly based on a user'"'"'s device-identifier data and the user'"'"'s network-participation data; and presenting the persona in response to the request for personal information.

Claims

1-34. -34. (canceled)

35. A computer-implemented system comprising:

a persona selection agent configured to accept at least one request for personal information from a party to a transaction, wherein the persona selection agent is also configured to evaluate the transaction and select a persona at least partly based on an evaluation of the transaction, wherein the persona is linked to a unique identifier that is at least partly based on a user'"'"'s device-identifier data and the user'"'"'s network-participation data.

36. The system of claim 35 wherein the persona selection agent further comprises at least one of a transaction evaluation module, a transaction value analysis module, or a web page parser module.

37. The system of claim 35 wherein the persona selection agent is configured to accept a plurality of fields on an online web page as the at least one request for personal information.

38. The system of claim 35 wherein the persona selection agent is configured to evaluate a monetary value for the transaction.

39. The system of claim 35 wherein the persona selection agent further comprises a party history evaluation module.

40. The system of claim 39 wherein the party history evaluation module is configured to evaluate a transaction history about the party to the transaction.

41. The system of claim 35 wherein the persona selection agent further comprises at least one of a cost adjustment module, a condition-setting module, a unique identifier database, or a persona database.

42. The system of claim 35 wherein the persona selection agent is configured to select a persona at least partly based on an evaluation of the transaction, wherein the persona is linked to a unique identifier that is at least partly based on at least one of a user'"'"'s UDID, MAC address, SIM data, IP address, or IMEI as the device-identifier data;

and the user'"'"'s network-participation data.

43. The system of claim 35 wherein the persona selection agent is configured to select a persona at least partly based on an evaluation of the transaction, wherein the persona is linked to a unique identifier that is at least partly based on a user'"'"'s device-identifier data and at least one of Facebook information, Twitter information, or gmail information as the user'"'"'s network-participation data.

44. The system of claim 35 wherein the persona selection agent is configured to select at least one persona including reduced personal information than initially requested at least partly based on an evaluation of the transaction, wherein the cost of the transaction is increased in exchange for the reduced personal information.

45. The system of claim 35 wherein the persona selection agent is configured to select at least one persona including additional personal information than initially requested at least partly based on an evaluation of the transaction, wherein the cost of the transaction is decreased in exchange for the additional personal information.

46. A computer-implemented system comprising:

a persona selection agent operative on a computational platform, said persona selection agent configured to accept at least one request for personal information from a party to a transaction, wherein the persona selection agent is also configured to evaluate the transaction and select a persona at least partly based on an evaluation of the transaction, wherein the persona is linked to a unique identifier that is at least partly based on a user'"'"'s device-identifier data and the user'"'"'s network-participation data.

47. A computer-implemented system comprising:

a persona selection agent operative on a computational platform, said persona selection agent configured to accept at least one request for personal information from a party to a transaction at a user interface, wherein the persona selection agent is also configured to evaluate the transaction and select a persona at least partly based on an evaluation of the transaction, wherein the persona is linked to a unique identifier that is at least partly based on a user'"'"'s device-identifier data and the user'"'"'s network-participation data.