INCLUDING CONTENT ITEMS IN ADVERTISEMENTS
First Claim
Patent Images
1. A system for generating an advertisement unit, comprising:
- a processor configured to;
receive a selection of one or more content items other than advertisements, each of which has an associated quality score; and
generate an advertisement, the advertisement including;
a representation of at least one content item from the selected one or more content items, wherein the representation of the at least one content item is included in the advertisement based at least in part on the quality score associated with the at least one content item; and
for each included representation, an associated link configured to, when activated by a viewer of the advertisement, direct the viewer to an instance of the respective included content item; and
a memory coupled to the processor and configured to provide the processor with instructions.
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Abstract
Generating an advertisement unit is disclosed. A selection of one or more content items is received. Each of the content items has an associated quality score. A representation of at least one of the content items is included in a generated advertisement. The advertisement also includes, for each included content item, an associated link configured to, when activated by a viewer of the advertisement, direct the viewer to an instance of the respective included content item.
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Citations
28 Claims
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1. A system for generating an advertisement unit, comprising:
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a processor configured to; receive a selection of one or more content items other than advertisements, each of which has an associated quality score; and generate an advertisement, the advertisement including; a representation of at least one content item from the selected one or more content items, wherein the representation of the at least one content item is included in the advertisement based at least in part on the quality score associated with the at least one content item; and for each included representation, an associated link configured to, when activated by a viewer of the advertisement, direct the viewer to an instance of the respective included content item; and a memory coupled to the processor and configured to provide the processor with instructions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for generating an advertisement unit, comprising:
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receiving a selection of one or more content items other than advertisements, each of which has an associated quality score; and generating, using a microprocessor, an advertisement, the advertisement including; a representation of at least one content item among the selected one or more content items, wherein the representation of the at least one content item is included in the advertisement based at least in part on the quality score associated with the at least one content item; and for each included representation, an associated link configured to, when activated by a viewer of the advertisement, direct the viewer to an instance of the respective included content item.
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20. A computer program product for generating an advertisement unit, the computer program product being embodied in a computer readable storage medium and comprising computer instructions for:
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receiving a selection of one or more content items other than advertisements, each of which has an associated quality score; and generating an advertisement, the advertisement including; a representation of at least one content item among the selected one or more content items, wherein the representation of the at least one content item is included in the advertisement based at least in part on the quality score associated with the at least one content item; and for each included representation, an associated link configured to, when activated by a viewer of the advertisement, direct the viewer to an instance of the respective included content item.
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21. A processor-implemented method of generating an advertisement, the method comprising operating one or more computer processors to:
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store a collection of content items excluding advertisements, wherein each content item is actionable to generate a preference event regarding the content item; generate a first advertisement having first subject matter by; identifying, in the collection, a first set of content items related to the first subject matter; and configuring the first set of content items to be actionable; receive a request for a plurality of content items to serve to a user; and in response to the request, serve the first advertisement and multiple content items other than the first set of content items. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28)
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Specification