METHOD AND SYSTEM OF MANAGEMENT OF SEARCH RESULTS

• US 20130066861A1
• Filed: 09/12/2012
• Published: 03/14/2013
• Est. Priority Date: 09/13/2011
• Status: Abandoned Application

• Current Assignee: ChaCha Search, Inc.
• Original Assignee: ChaCha Search, Inc.
• Inventors: O'Donnell, Eugene M.
• Application Number:
  US13/612,377
• Publication Number:
  US 20130066861A1
• Time in Patent Office: Days
• US Class Current: 707/723
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A system and method for management of sponsored and organic search results is described. Sponsored results may be provided based on a ranking and a matching of a sponsored result and/or an organic result to a query. A sponsored or organic result may be provided algorithmically and/or using a human assistant.

Claims

1. A method comprising:

receiving a request;

obtaining a response from a pre-determined resource;

acquiring an answer from a highest ranking resource;

comparing, using a processor, the response to the answer;

delivering the response when the response differs from the answer; and

providing the answer.

2. The method of claim 1 further comprising:

delivering the response when a URL associated with the response differs from a URL associated with the answer.

3. The method of claim 1 further comprising:

obtaining the response from a human assistant selected based on the pre-determined resource.

4. The method of claim 1 further comprising:

comparing a portion of content indicated by the response to a segment of content indicated by the answer; and

delivering the response when the portion and the segment are identical.

5. The method of claim 1 further comprising:

acquiring the answer based on a selection of a human assistant of the highest ranking resource.

6. The method of claim 1 further comprising:

selecting the pre-determined resource based on a supplier associated with the pre-determined resource.

7. The method of claim 1 further comprising:

presenting the request to a supplier of the response based on a ranking of the request for a keyword; and

8. The method of claim 1 further comprising:

comparing a portion of content indicated by the response to a segment of content indicated by the answer; and

delivering the response when the portion and the segment are semantically equivalent.

9. The method of claim 1 further comprising:

presenting the request to a supplier of the response based on a rating of a search result obtained from the pre-determined resource for the request.

10. The method of claim 1 further comprising:

presenting the request to a supplier of the response; and

ranking the response based on a selection by a human assistant of responses associated with the request.

11. A system comprising:

a search server device comprising a processor and a memory receiving a request, obtaining a response from a pre-determined resource, acquiring an answer from a highest ranking resource, comparing the response to the answer, and delivering the response when the response differs from the answer; and

a user device receiving the answer.

12. The system of claim 11 further comprising:

a searcher device selecting the response based on a rank of a searcher for a supplier of the response and a ranking of the supplier for the request.

13. A non-transient computer readable storage medium storing therein a program for causing a computer to execute an operation, comprising:

receiving a request;

obtaining a response from a resource associated with a highest ranking supplier;

acquiring an answer from a resource ranked highest for the request;

comparing, using a processor, the response to the answer;

delivering the response when the response differs from the answer; and

providing the answer.

14. The computer readable storage medium of claim 13 wherein the operation further comprises:

ranking the supplier based on ratings of responses associated with the supplier.

15. The computer readable storage medium of claim 13 wherein the operation further comprises:

ranking the resource based on a selection of a human assistant of answers associated with the resource.

16. The computer readable storage medium of claim 13 wherein the operation further comprises:

delivering the response when a human assistant indicates that the response differs from the answer.

17. The computer readable storage medium of claim 13 wherein the operation further comprises:

providing the request, the response and the answer to suppliers; and

obtaining responses from the suppliers.

18. The computer readable storage medium of claim 13 wherein the operation further comprises:

providing the request to a supplier based on a ranking of the request for a keyword; and

associating a result of the supplier with the request and an equivalent request.

19. The computer readable storage medium of claim 13 wherein the operation further comprises:

ranking the request for a keyword based on a number of times the request is received; and

presenting the request to a supplier associated with the keyword in an order based on the ranking.

20. The computer readable storage medium of claim 13 wherein the operation further comprises:

providing the request, the response and the answer to a human assistant when the response differs from the answer by a predetermined criterion; and

modifying the criterion based on a selection of the human assistant.