Platform for Third-Party Supplied Calls-To-Action
First Claim
1. A method comprising:
- by a first computing system,receiving a first request from a second computing system, the first request indicating an information item displayed on the second computing system; and
in response to the first request,determining whether the information item is associated with any call-to-action provided by any third computing system; and
if the information item is associated with one or more calls-to-action provided by one or more third computing systems, then sending the one or more calls-to-action provided by the one or more third computing systems to the second computing system to be displayed on the second computing system in connection with the information item.
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Accused Products
Abstract
In one embodiment, a first computing system receives a request from a second computing system, the request indicating an information item displayed on the second computing system. In response to the request, the first computing system determines whether the information item is associated with any call-to-action provided by any third computing system. If the information item is associated with one or more calls-to-action provided by one or more third computing systems, then the first computing system sends the one or more calls-to-action provided by the one or more third computing systems to the second computing system to be displayed on the second computing system in connection with the information item.
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Citations
20 Claims
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1. A method comprising:
- by a first computing system,
receiving a first request from a second computing system, the first request indicating an information item displayed on the second computing system; and in response to the first request, determining whether the information item is associated with any call-to-action provided by any third computing system; and if the information item is associated with one or more calls-to-action provided by one or more third computing systems, then sending the one or more calls-to-action provided by the one or more third computing systems to the second computing system to be displayed on the second computing system in connection with the information item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
- by a first computing system,
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11. A first system comprising:
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a memory comprising instructions executable by one or more processors; and the one or more processors coupled to the memory and operable to execute the instructions, the one or more processors being operable when executing the instructions to; receive a first request from a second system, the first request indicating an information item displayed on the second system; and in response to the first request, determine whether the information item is associated with any call-to-action provided by any third system; and if the information item is associated with one or more calls-to-action provided by one or more third systems, then send the one or more calls-to-action provided by the one or more third systems to the second system to be displayed on the second system in connection with the information item. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. One or more computer-readable non-transitory storage media embodying software operable when executed by a first computing system to:
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receive a first request from a second computing system, the first request indicating an information item displayed on the second computing system; and in response to the first request, determine whether the information item is associated with any call-to-action provided by any third computing system; and if the information item is associated with one or more calls-to-action provided by one or more third computing systems, then send the one or more calls-to-action provided by the one or more third computing systems to the second computing system to be displayed on the second computing system in connection with the information item.
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Specification