SYSTEM AND METHOD FOR LINKING KEYWORDS WITH USER PROFILING AND ITEM CATEGORIES

• US 20130073335A1
• Filed: 09/20/2011
• Published: 03/21/2013
• Est. Priority Date: 09/20/2011
• Status: Abandoned Application

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Tang, Tom, Liu, Shaobo, Billante, Joseph
• Application Number:
  US13/237,726
• Publication Number:
  US 20130073335A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for linking keywords with user profiling and item categories is disclosed. A particular embodiment includes extracting keywords from a set of listings; collecting user behavior information, corresponding to the set of listings from which keywords were extracted, and associating the collected user behavior information with the extracted keywords; obtaining user demographic information corresponding to particular users associated with the collected user behavior information and generating a corresponding user demographic background; and associating the extracted keywords with the user demographic background. A particular embodiment also includes correlating particular keywords with merchandise categories or other merchandise characteristics.

Claims

1. A method, including:

extracting, by use of a processor, keywords from a set of listings;

collecting user behavior information, corresponding to the set of listings from which keywords were extracted, and associating the collected user behavior information with the extracted keywords;

obtaining user demographic information corresponding to particular users associated with the collected user behavior information and generating a corresponding user demographic background; and

associating the extracted keywords with the user demographic background.

2. The method as claimed in claim 1 wherein collecting user behavior information includes providing an application programming interface (API) for a plurality of publisher sites.

3. The method as claimed in claim 1 wherein extracting keywords includes performing a keyword cleansing operation.

4. The method as claimed in claim 1 wherein collecting user behavior information includes obtaining a revenue value associated with each listing of the set of listings.

5. The method as claimed in claim 1 wherein associating the collected user behavior information with the extracted keywords includes matching keywords with listings of the set of listings and matching listings of the set of listings with collected user behavior information.

6. The method as claimed in claim 1 wherein obtaining user demographic information includes obtaining a user profile from a user account.

7. The method as claimed in claim 1 wherein generating a corresponding user demographic background includes aggregating user demographic information from a plurality of users.

8. The method as claimed in claim 1 wherein generating a corresponding user demographic background includes correlating similar user demographic characteristics from user demographic information from a plurality of users.

9. A system, comprising:

a processor;

a database, in data communication with the processor, for storage of user persona information, merchandise persona information, and listings; and

a keyword persona engine, executable by the processor, to obtain user persona information corresponding to demographic backgrounds and online behaviors of a plurality of users, obtain merchandise persona information corresponding to merchandise categories or other merchandise characteristics of a plurality of publisher content items from a plurality of publisher sites, correlate the user persona information and the merchandise persona information to identify related keywords, and associate the identified keywords with the user persona information and the merchandise persona information.

10. The system as claimed in claim 9 wherein the keyword persona engine being further configured to obtain the user persona information via an application programming interface (API) for the plurality of publisher sites.

11. The system as claimed in claim 9 wherein the keyword persona engine being further configured to perform a keyword cleansing operation.

12. The system as claimed in claim 9 wherein the keyword persona engine being further configured to obtain a revenue value associated with each of the listings.

13. The system as claimed in claim 9 wherein the keyword persona engine being further configured to match keywords against content in a set of listings.

14. The system as claimed in claim 9 wherein the keyword persona engine being further configured to collect user behavior information corresponding to a set of listings.

15. The system as claimed in claim 9 wherein the keyword persona engine being further configured to obtain user demographic information corresponding to a plurality of users.

16. The system as claimed in claim 9 wherein the keyword persona engine being further configured to associate the identified keywords with a user demographic background.

17. A non-transitory machine-useable storage medium embodying instructions which, when executed by a machine, cause the machine to:

extract keywords from a set of listings;

collect user behavior information, corresponding to the set of listings from which keywords were extracted, and associate the collected user behavior information with the extracted keywords;

obtain user demographic information corresponding to particular users associated with the collected user behavior information and generate a corresponding user demographic background; and

associate the extracted keywords with the user demographic background.

18. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to provide an application programming interface (API) for a plurality of publisher sites.

19. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to perform a keyword cleansing operation.

20. The machine-useable storage medium as claimed in claim 17 wherein the instructions being further configured to match keywords against content in a set of listings.