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Methods and systems for offering targeted deals to customers and real-time automatic redemption thereof

  • US 20130073361A1
  • Filed: 09/20/2012
  • Published: 03/21/2013
  • Est. Priority Date: 09/20/2011
  • Status: Abandoned Application
First Claim
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1. A coupon on a card method for redeeming an offer comprising the steps of:

  • providing a card product issued by a financial institution to a cardholder;

    providing an offer, wherein the offer is a coupon;

    transmitting the offer from a financial institution server to an electronic device of the cardholder;

    receiving from the cardholder purchase information indicating that the cardholder purchased the offer;

    receiving a redemption choice from the cardholder, wherein the redemption choice is to load the coupon on the cardholder'"'"'s card product;

    storing the cardholder'"'"'s purchase information in an offer deployment system;

    receiving a transaction approval request from at least one of;

    a merchant, an acquirer, an association, a bank, an issuer;

    processing the transaction approval request, wherein the step of processing comprises at least one of querying the offer deployment system, approving the transaction, and applying the value of the offer; and

    issuing a receipt to the cardholder wherein the receipt indicates the purchase and use of the coupon.

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