HUMAN CURATED TARGETING OF OFFERS
First Claim
1. A method for human curated targeting of offers comprising:
- generating a first offer at a user'"'"'s direction;
accepting input of first user group contact information for a first group of mobile devices to which to provide a link to the first offer;
sending the link to the first offer to the first group of mobile devices via short message service using the first user group contact information;
accepting input of second user group contact information for a second group of mobile devices to which to provide the first offer from a mobile device of the first group of mobile devices;
sending the link to the first offer to the second group of mobile devices via short message service using the second user group contact information;
retaining the first and second user group contact information and the first offer provided to the first and second groups of mobile devices; and
creating a second offer for at least one of the first and second groups of mobile devices based upon the input of the first and second user group contact information.
1 Assignment
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Accused Products
Abstract
There is disclosed a method, apparatus and server for human curated targeting of offers. The method includes sending the link to the first offer to the first group of mobile devices via short message service using the first user group contact information; and accepting input of second user group contact information for a second group of mobile devices to which to provide the first offer from a mobile device of the first group of mobile devices. The method also includes retaining the first and second user group contact information and the first offer provided to the first and second groups of mobile devices. Finally, the method includes creating a second offer for at least one of the first and second groups of mobile devices based upon the input of the first and second user group contact information.
38 Citations
18 Claims
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1. A method for human curated targeting of offers comprising:
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generating a first offer at a user'"'"'s direction; accepting input of first user group contact information for a first group of mobile devices to which to provide a link to the first offer; sending the link to the first offer to the first group of mobile devices via short message service using the first user group contact information; accepting input of second user group contact information for a second group of mobile devices to which to provide the first offer from a mobile device of the first group of mobile devices; sending the link to the first offer to the second group of mobile devices via short message service using the second user group contact information; retaining the first and second user group contact information and the first offer provided to the first and second groups of mobile devices; and creating a second offer for at least one of the first and second groups of mobile devices based upon the input of the first and second user group contact information. - View Dependent Claims (2, 3, 4, 5, 6)
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7. Apparatus comprising a storage medium storing a program for human curated targeting of offers, the program having instructions which when executed by a processor will cause the processor to:
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generate a first offer at a user'"'"'s direction; accept input of first user group contact information for a first group of mobile devices to which to provide a link to the first offer; send the link to the first offer to the first group of mobile devices via short message service using the first user group contact information; accept input of second user group contact information for a second group of mobile devices to which to provide the link to the first offer from a mobile device of the first group of mobile devices; send the link to the first offer to the second group of mobile devices via short message service using the second user group contact information; retain the first and second user group contact information and the first offer provided to the first and second groups of mobile devices; and create a second offer for at least one of the first and second groups of mobile devices based upon the input of the first and second user group contact information. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A server for human curated targeting of offers comprising:
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a network interface for communicating with a user to generate a first offer at the user'"'"'s direction, accepting input of first user group contact information for a first group of mobile devices to which to provide a link to the first offer, sending the link to the first offer to the first group of mobile devices via short message service using the first user group contact information, accepting input of second user group contact information for a second group of mobile devices user group to which to provide the first offer from a mobile device of the first group of mobile devices, sending the first offer to the second group of mobile devices via short message service using the second user group contact information, data storage for retaining the first and second user group contact information and the first offer provided to the first and second groups of mobile devices; and a processor for accessing the data storage to create a second offer for at least one of the first and second groups of mobile devices based upon the input of the first and second user group contact information. - View Dependent Claims (14, 15, 16, 17, 18)
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Specification