INTERACTION PROMPT FOR INTERACTIVE ADVERTISING
First Claim
1. An advertisement display device, comprising:
- a storage device configured to store an advertisement display application, one or more webpages, and one or more advertisements; and
a processor;
wherein the advertisement display application configures the processor to;
receive a webpage, where the webpage comprises instructions specifying how a second advertisement will be displayed in response to interactions with a first advertisement;
receive a first advertisement, where the first advertisement comprises an engagement warning;
receive a second advertisement;
determine when an interaction with the first advertisement has occurred;
display the engagement warning in response to the interaction with the first advertisement, where the engagement warning indicates that further interaction with the first advertisement will cause an action by the webpage;
hide the engagement warning when further interaction with the first advertisement does not occur; and
display the second advertisement in response to further interaction with the first advertisement.
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Accused Products
Abstract
Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user'"'"'s engagement with the advertisement in order to determine compensation for the publisher.
17 Citations
22 Claims
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1. An advertisement display device, comprising:
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a storage device configured to store an advertisement display application, one or more webpages, and one or more advertisements; and a processor; wherein the advertisement display application configures the processor to; receive a webpage, where the webpage comprises instructions specifying how a second advertisement will be displayed in response to interactions with a first advertisement; receive a first advertisement, where the first advertisement comprises an engagement warning; receive a second advertisement; determine when an interaction with the first advertisement has occurred; display the engagement warning in response to the interaction with the first advertisement, where the engagement warning indicates that further interaction with the first advertisement will cause an action by the webpage; hide the engagement warning when further interaction with the first advertisement does not occur; and display the second advertisement in response to further interaction with the first advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for interaction-based advertising, comprising:
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receiving a webpage using an advertisement display device, where the webpage includes instructions specifying how a second advertisement will be displayed in response to interactions with a first advertisement; receive a first advertisement using the advertisement display device, where the first advertisement contains an engagement warning; receive a second advertisement using the advertisement display device; determine when an interaction with the first advertisement has occurred; display the engagement warning in response to the interaction with the first advertisement using the advertisement display device, where the engagement warning indicates that further interaction with the first advertisement will cause an action by the webpage; hiding the engagement warning using the advertisement display device when further interaction with the first advertisement does not occur; and displaying the second advertisement using the advertisement display device in response to further interaction with the first advertisement. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification