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METHODS, SYSTEMS AND COMPUTER PROGRAM PRODUCTS FOR PROVIDING AD INSERTION VIA A MULTIMEDIA APPLICATIONS GATEWAY

  • US 20130074122A1
  • Filed: 11/13/2012
  • Published: 03/21/2013
  • Est. Priority Date: 10/11/2007
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • providing a multimedia applications gateway that is connected to an access gateway for an end user domain of an end user device, the access gateway communicatively coupled to the end user device;

    receiving, at the multimedia applications gateway via the access gateway, multimedia program content, the multimedia applications gateway converting the multimedia program content from a program media source into a first communication having an open standards protocol recognized by the end user device, the first communication representing programming content;

    receiving directly, at the multimedia applications gateway from an advertising media source, multimedia advertising content, the multimedia applications gateway converting the multimedia advertising content into a second communication having the open standards protocol recognized by the end user device, the second communication representing advertising content;

    storing the second communication in a local memory of the multimedia applications gateway; and

    retrieving the second communication from the local memory, inserting the second communication at a location within the first communication, and presenting the first and second communications on the end user device.

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