SYSTEMS AND METHODS FOR TARGETING AD IMPRESSIONS

• US 20130080259A1
• Filed: 09/26/2011
• Published: 03/28/2013
• Est. Priority Date: 09/26/2011
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Durvasula, Sastry VSM, Koul, Priyadarshini, Tiku, Sripriya V., Gebb, Lucas Saunders, Peltier, Sarah Claire, Schultz, Stephanie, Govani, Rachna R.
• Granted Patent: US 8,849,699 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

The present disclosure includes a system, method, and article of manufacture for targeting ad impressions. A list of customer records may be transmitted to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer. The system may further receive a campaign request from a merchant and transmit the campaign request to the service provider system which may add a flag to the cookie based on the campaign request as well as instruct a media buyer system to bid on an ad impression for the matched customer based on the flag. The system may further receive an expenditure associated with the matched customer who received the ad impression and compare the expenditure to an expenditure associated with a customer who did not receive targeted ad impression but fits parameters associated with the campaign request.

Claims

1. A method comprising:

transmitting, by a computer-based system for targeting an ad impression, a list of customer records to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer;

receiving, by a computer-based system, a campaign request from a merchant;

transmitting, by the computer-based system, the campaign request to the service provider system which adds a flag to the cookie based on the campaign request and instructs a media buyer system to bid on an ad impression for the matched customer based on the flag;

receiving, by the computer-based system, an expenditure associated with the matched customer who received the ad impression; and

comparing, by the computer-based system, the expenditure to an expenditure associated with a customer who did not receive an ad impression based on the campaign request but fits parameters associated with the campaign request.

2. The method of claim 1, further comprising generating, by the computer-based system, a report showing the results of the comparing.

3. The method of claim 1, further comprising permitting, by the computer-based system and via the web client, the matched customer to select a type of ad impression in which the matched customer is interested.

4. The method of claim 1, further comprising removing, by the computer-based system, a flag from the cookie in response to a selection by the matched customer of a type of ad impression in which the matched customer is not interested.

5. The method of claim 1, further comprising generating, by the computer-based system, a report showing a click through associated with customers who received targeted ad impressions.

6. The method of claim 5, wherein the click through is shown in comparison to a click through associated with customers who did not receive targeted ad impressions.

7. The method of claim 1, further comprising receiving, by the computer-based system, an updated campaign request from the merchant in response to at least one of:

a report showing the results of the comparing and a click through associated with customers who received targeted ad impressions.

8. A system comprising:

a processor for targeting an ad impression;

a tangible, non-transitory memory communicating with the processor for spend based targeting and measurement;

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising;

transmitting, by the processor, a list of customer records to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer;

receiving, by a processor, a campaign request from a merchant;

transmitting, by the processor, the campaign request to the service provider system which adds a flag to the cookie based on the campaign request and instructs a media buyer system to bid on an ad impression for the matched customer based on the flag;

receiving, by the processor, an expenditure associated with the matched customer who received the ad impression; and

comparing, by the processor, the expenditure to an expenditure associated with a customer who did not receive an ad impression based on the campaign request but fits parameters associated with the campaign request.

9. The system of claim 8, further comprising generating, by the processor, a report showing the results of the comparing.

10. The system of claim 8, further comprising permitting, by the processor and via the web client, the matched customer to select a type of ad impression in which the customer is interested.

11. The system of claim 8, further comprising removing, by the processor, a flag from the cookie in response to a selection by the matched customer of a type of ad impression in which the matched customer is not interested.

12. The system of claim 8, further comprising generating, by the processor, a report showing a click through associated with customers who received targeted ad impressions.

13. The system of claim 12, wherein the click through is shown in comparison to a click through associated with customers who did not receive targeted ad impressions.

14. The system of claim 8, further comprising receiving, by the processor, an updated campaign request from the merchant in response to at least one of:

a report showing the results of the comparing and a click through associated with customers who received targeted ad impressions.

15. An article of manufacture including a non-transitory, tangible computer readable medium having instructions stored thereon that, in response to execution by a computer-based system for targeting an ad impression, cause the computer-based system to perform operations comprising:

transmitting, by the computer-based system, a list of customer records to a service provider system that identifies a matched customer and installs a cookie on a web client associated with the matched customer;

receiving, by a computer-based system, a campaign request from a merchant;

transmitting, by the computer-based system, the campaign request to the service provider system which adds a flag to the cookie based on the campaign request and instructs a media buyer system to bid on an ad impression for the matched customer based on the flag;

receiving, by the computer-based system, an expenditure associated with the matched customer who received the ad impression; and

comparing, by the computer-based system, the expenditure to an expenditure associated with a customer who did not receive an ad impression based on the campaign request but fits parameters associated with the campaign request.

16. The article of claim 15, further comprising generating, by the computer-based system, a report showing the results of the comparing.

17. The article of claim 15, further comprising permitting, by the computer-based system and via the web client, the matched customer to select a type of ad impression in which the matched customer is interested.

18. The article of claim 15, further comprising removing, by the computer-based system, a flag from the cookie in response to a selection by the matched customer of a type of ad impression in which the matched customer is not interested.

19. The article of claim 15, further comprising generating, by the computer-based system, a report showing a click through associated with customers who received targeted ad impressions.

20. The article of claim 15, further comprising receiving, by the computer-based system, an updated campaign request from the merchant in response to at least one of:

a report showing the results of the comparing and a click through associated with customers who received targeted ad impressions.