PER-VIEW CHARGING FOR VIDEO ADVERTISEMENTS
First Claim
Patent Images
1. A method comprising:
- providing a video advertisement to a user in a content page where the video advertisement includes a control for selecting an associated video for playback;
receiving, from the user, a selection of the control;
determining when the user is presented with the video; and
charging an advertiser associated with the video advertisement based on the determining as opposed to a time when the selection occurs.
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Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including a method for charging advertisers for advertisements. The method comprises providing a video advertisement to a user in a content page where the video advertisement includes a control for selecting an associated video for playback. The method further comprises receiving, from the user, a selection of the control. The method further comprises determining when the user is presented with the video. The method further comprises charging an advertiser associated with the video advertisement based on the determining as opposed to a time when the selection occurs.
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Citations
17 Claims
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1. A method comprising:
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providing a video advertisement to a user in a content page where the video advertisement includes a control for selecting an associated video for playback; receiving, from the user, a selection of the control; determining when the user is presented with the video; and charging an advertiser associated with the video advertisement based on the determining as opposed to a time when the selection occurs. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method comprising:
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receiving a selection from a user of a video content item including a click on an advertisement associated with the video content item; not charging the advertiser associated with the video content item when the click occurs rather determining a time when the video content item is presented to the user; and charging the advertiser at the time that the video content item is presented to the user.
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16. A content management system that provides content items responsive to received requests, the content management system including:
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a video engine that presents a video advertisement to a user and determines when the user is presented with an associated video, where the video advertisement is served by an advertisement delivery system associated with a first domain; a redirector that rewrites a uniform resource locator (URL) prior to processing by a web server, where the redirector generates a first redirect for designating which advertisement from a plurality of advertisements on a content page was selected by the user to a domain associated with an advertisement delivery system that provides the video advertisement, and where the redirector generates a second redirect to a second domain to set a cookie that records charging information, the charging information including identification of the advertisement for which to record the charge; and a charging engine for charging an advertiser associated with the video advertisement based on the recorded charging information and further based on determining when the user is presented with the associated video as opposed to a time when the selection occurs.
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17. A computer program product tangibly embodied in a computer-readable storage device and comprising instructions that, when executed by a processor, perform a method for providing content, the method comprising:
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providing a video advertisement to a user in a content page where the video advertisement includes a control for selecting an associated video for playback; receiving, from the user, a selection of the control; determining when the user is presented with the video; and charging an advertiser associated with the video advertisement based on the determining as opposed to a time when the selection occurs.
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Specification