SINGLE-URL CONTENT DELIVERY

• US 20130080267A1
• Filed: 09/26/2011
• Published: 03/28/2013
• Est. Priority Date: 09/26/2011
• Status: Abandoned Application

• Current Assignee: Brightcove Incorporated
• Original Assignee: Unicorn Media, Inc. (Brightcove Incorporated)
• Inventors: McGowan, Albert John
• Application Number:
  US13/245,372
• Publication Number:
  US 20130080267A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/23106 involving caching operations prefetching while addressing of a memory level in which the access to the desired data or data block requires associative addressing means within memory systems or architectures G06F12/0862; caching at an intermediate stage in a data network H04L67/568
• CPC Class Codes: H04N 21/2347 involving video stream encryption
• CPC Class Codes: H04N 21/2402 Monitoring of the downstream path of the transmission network, e.g. bandwidth available traffic monitoring in data switching networks H04L43/00; monitoring data switching networks utilization H04L43/0876
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/26613 for generating or managing keys in general key distribution for secret or secure communication involving central third party, e.g. key distribution center [KDC] or trusted third party [TTP] H04L9/083; network support of key management H04L63/06; key management for network security in communication control or processing H04W12/04
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments

Abstract

Systems and methods for providing media with a data network using a single Uniform Resource Locator (URL) are disclosed. These systems and methods may be part of a larger media servicing network that can be used to, among other things, process uploaded media content, provide it for streaming, and collect metric information regarding the streaming. The disclosed systems and methods provide for receiving a URL and providing an index file based, at least in part, on a client identity and requested media file associated with the URL. Embodiments further provide for the use of an advertisement server that can specify advertisement(s) to be shown during the playback of the media file. With every index file created, the advertisement server can update and/or change the advertisement(s) to be shown.

Claims

1. A method for providing media with a data network, the method comprising:

receiving a universal source locator (URL) a first time, wherein the URL includes information indicative of a requested media file;

determining a first client identity associated with the URL, wherein the first client identity is indicative of first a type of device for playing the requested media file;

automatically generating, with a processor, a first index file having information for streaming the requested media file via the data network, wherein the generating the first index file is based, at least in part, on the first client identity and the requested media file;

providing the first index file;

receiving the universal source locator (URL) a second time;

determining a second client identity associated with the URL, wherein;

the second client identity is indicative of second a type of device for playing the requested media file; and

the second client identity is different from the first client identity;

automatically generating, with the processor, a second index file having information for streaming the requested media file, wherein;

the generating the second index file is based, at least in part, on the second client identity and the requested media file, and

content of the second index file is different from content of the first index file; and

providing the second index file.

2. The method for providing media with the data network as recited in claim 1, further comprising determining a network type associated with the first client identity, wherein the generating the first index file further is based, at least in part, on the network type.

3. The method for providing media with the data network as recited in claim 2, wherein the network type includes mobile wireless network or wired network.

4. The method for providing media with the data network as recited in claim 2, further comprising including, in the first index file, information indicative of a set of rates for streaming the requested media file, wherein the set of rates is based, at least in part, on either or both of the first client identity and the network type.

5. The method for providing media with the data network as recited in claim 4, further comprising including information, in the first index file, indicative of an initial rate of the set of rates for streaming the requested media file, wherein the initial rate is based, at least in part, on either or both of the first client identity and the network type.

6. The method for providing media with the data network as recited in claim 1, further comprising:

receiving data regarding the requested media file, wherein the data includes information indicative of at least one point, during playback of the requested media file, at which at least one advertisement is to be shown;

receiving information regarding the at least one advertisement; and

including, in either or both of the first index file and the second index file, at least one advertisement shown at the at least one point during the playback of the requested media file.

7. The method for providing media with the data network as recited in claim 6, wherein either or both of the first index file and the second index file include at least one beaconing URL which, when used, is indicative of playback of the at least one advertisement.

8. The method for providing media with the data network as recited in claim 1, wherein either or both of the first index file and the second index file include at least one beaconing URL which, when used, is indicative of a certain point has been reached in the playback of the requested media file.

9. The method for providing media with the data network as recited in claim 1, wherein either or both of the first index file and the second index file include at least one URL indicative of a request for an additional index file.

10. The method for providing media with the data network as recited in claim 1, wherein either or both of the first index file and the second index file include at least one URL indicative of a request for content of the requested media file.

11. A server for providing a media file with a data network, the server comprising:

a network interface for communicating with the data network;

a memory configured to store a plurality of instructions for communicating the media file; and

a processor communicatively coupled with the memory and the network interface, the processor further configured to execute the plurality of instructions, the plurality of instructions configured to cause the server to;

receive, with the network interface, a universal source locator (URL) a first time, wherein the URL includes information indicative of a request for the media file;

determine a first client identity associated with the URL, wherein the first client identity is indicative of first a type of device for playing the media file;

generate a first index file having information for streaming the media file via the data network, wherein the generating the first index file is based, at least in part, on the first client identity and the media file;

provide, with the network interface, the first index file;

receive, with the network interface, the universal source locator (URL) a second time;

determine a second client identity associated with the URL, wherein;

the second client identity is indicative of second a type of device for playing the media file; and

the second client identity is different from the first client identity;

generate a second index file having information for streaming the media file, wherein;

the generating the second index file is based, at least in part, on the second client identity and the media file, and

content of the second index file is different from content of the first index file; and

provide, with the network interface, the second index file.

12. The server for providing the media file with the data network as recited in claim 11, wherein the plurality of instructions are configured to cause the server to determine a network type associated with the first client identity, wherein the generating the first index file further is based, at least in part, on the network type.

13. The server for providing the media file with the data network as recited in claim 12, wherein the plurality of instructions are configured to cause the server to include, in the first index file, information indicative of a set of rates for streaming the media file, wherein the set of rates is based, at least in part, on either or both of the first client identity and the network type.

14. The server for providing the media file with the data network as recited in claim 13, wherein the plurality of instructions are configured to cause the server to include, in the first index file, information indicative of an initial rate of the set of rates for streaming the media file, wherein the initial rate is based, at least in part, on either or both of the first client identity and the network type.

15. The server for providing the media file with the data network as recited in claim 11, wherein the plurality of instructions are configured to cause the server to:

receive, with the network interface, data regarding the media file, wherein the data includes information indicative of at least one point, during playback of the media file, at which at least one advertisement is to be shown;

receive, with the network interface, information regarding the at least one advertisement; and

configure either or both of the first index file and the second index file such that the at least one advertisement is shown at the at least one point during the playback of the media file.

16. The server for providing the media file with the data network as recited in claim 15, wherein the plurality of instructions are configured to cause the server to configure either or both of the first index file and the second index file to include at least one beaconing URL which, when used, is indicative of playback of the at least one advertisement.

17. The server for providing the media file with the data network as recited in claim 11, wherein the plurality of instructions are configured to cause the server to configure either or both of the first index file and the second index file to include at least one beaconing URL which, when used, is indicative of a certain point has been reached in the playback of the media file.

18. A method for creating an index file for streaming a media file using a data network, the method comprising:

receiving a universal source locator (URL), wherein the URL includes information indicative of the media file;

determining, using a client identity associated with the URL, a type of device for playing the media file;

communicating with a server to determine at least one advertisement to be shown during playback of the media file;

determining at least one point in the playback of the media file at which the at least one advertisement is to be shown;

receiving data regarding the media file and the at least one advertisement;

automatically generating, with a processor, the index file based, at least in part, on;

the media file,

the determined type of device for playing the media file,

the at least one advertisement to be shown during playback of the media file, and

the determined at least one point in the playback of the media file at which the at least one advertisement is to be shown; and

providing the index file.

19. The method for creating the index file for streaming the media file using the data network as recited in claim 18 further comprising communicating with a database to determine at least one parameter to be used during the playback of the media file.

20. The method for creating the index file for streaming the media file using the data network as recited in claim 19 wherein the at least one parameter includes one or more items from the list of items consisting of:

a bitrate,

a video format,

an audio format,

a resolution, and

a frame rate.

21. The method for creating the index file for streaming the media file using the data network as recited in claim 18 wherein:

the type of device for playing the media file is determined to be unknown; and

the index file is generated based, at least in part, on at least one default parameter to be used during the playback of the media file.

22. The method for creating the index file for streaming the media file using the data network as recited in claim 18, further comprising determining a network type associated with the first client identity, wherein the generating the first index file further is based, at least in part, on the network type.

23. The method for creating the index file for streaming the media file using the data network as recited in claim 18, further comprising including, in the first index file, information indicative of a set of rates for streaming the media file, wherein the set of rates is based, at least in part, on either or both of a client identity and a network type.

24. The method for creating the index file for streaming the media file using the data network as recited in claim 23, further comprising including, in the first index file, information indicative of an initial rate of the set of rates for streaming the media file, wherein the initial rate is based, at least in part, on either or both of the first client identity and the network type.