Systems and Methods for Capturing Event Feedback

• US 20130080348A1
• Filed: 03/23/2012
• Published: 03/28/2013
• Est. Priority Date: 04/01/2011
• Status: Active Grant

• Current Assignee: Votini, LLC
• Original Assignee: Votini, LLC
• Inventors: Pantaliano, Robert, Dockter, James
• Granted Patent: US 8,799,005 B2
• Time in Patent Office: Days
• US Class Current: 705/347
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/66 for using the result on distributors' side

Abstract

Methods, systems and computer readable media are described herein for capturing event feedback and providing a representation of feedback results generated using the feedback indicia. The representation of feedback results involves configuring a transmission module of the computing device to synchronize to an event record representing an event; receiving feedback indicia associated with an event at the computing device; operating a data processor of the computing device to assemble a feedback indicia array using the feedback indicia; and providing the event feedback to a remote data processing module. The capturing of event feedback involves storing a plurality of different event records for a plurality of different events; for each event record, receiving a plurality of feedback indicia arrays; and for each event record determining an aggregate feedback result array from the plurality of feedback indicia arrays.

Claims

1. A method for capturing event feedback, the method comprising:

a) on a computer-readable storage module, storing a plurality of different event records for a plurality of different events such that the plurality of different event records comprises a corresponding event record for each event in the plurality of different events;

b) for each event record in the plurality of different event records, receiving a plurality of feedback indicia arrays at a communication module, the communication module being electronically linked to the computer-readable storage module for communication therewith, wherein each feedback indicia array in the plurality of feedback indicia arrays stores a plurality of different times and a plurality of feedback indicia, such that for each time in the plurality of different times, the plurality of feedback indicia comprises an associated feedback indicium; and

c) for each event record in the plurality of different event records, operating a data processing module, linked to the computer-readable storage module for communication therewith, to determine an aggregate feedback result array from the plurality of feedback indicia arrays received for that event record, wherein the aggregate feedback result array defines an associated aggregate feedback timeline, and for a plurality of different times in that timeline, a plurality of aggregate feedback results, such that for each time in the plurality of different times in that timeline, the plurality of aggregate feedback results comprises an associated aggregate feedback result, the plurality of aggregate feedback results being determined by aggregating the plurality of feedback indicia for each feedback indicia array in the plurality of feedback indicia arrays based on the plurality of different times for each feedback indicia array in the plurality of feedback indicia arrays.

2. The method as defined in claim 1 wherein, for at least one event record in the plurality of event records, receiving the plurality of feedback indicia arrays at the communication module comprises receiving the plurality of feedback indicia arrays from a plurality of mobile devices.

3. The method as defined in claim 2 wherein receiving the plurality of feedback indicia arrays from the plurality of mobile devices comprises receiving the plurality of feedback indicia arrays from the plurality of mobile devices in real time by, for each feedback indicia array transmitted from a mobile device, receiving the plurality of feedback indicia as an ordered sequence over time at the communication module based on the timeline for that feedback indicia array such that some feedback indicia in the plurality of feedback indicia are received by the communication module before other feedback indicia in the plurality of feedback indicia are transmitted to the communication module by the mobile device.

4. The method as defined in claim 2 further comprising receiving at the communication module a request to register a new event by adding a new event record to the plurality of event records, and operating the data processing module to add the new event record to the plurality of event records based on information in the request.

5. The method as defined in claim 4 wherein on receiving the request to register the new event from a requester at the communication module, the method further comprising

operating the data processing module to further define the new event record by receiving from the requester at the communication module and storing at the computer-readable storage module at least one feedback source acceptance attribute, wherein the at least one feedback source acceptance attribute identifies a possible characteristic of a mobile device in the plurality of mobile devices, or a user of the mobile device;

and

receiving an unfiltered plurality of feedback indicia arrays at the communication module, and then operating the data processing module to filter out from the unfiltered plurality of feedback indicia arrays any feedback indicia arrays in the unfiltered plurality of feedback indicia arrays not satisfying the at least one feedback source acceptance attribute in determining the aggregate feedback result array, such that the aggregate feedback result array is determined without considering any feedback indicia arrays filtered out from the unfiltered plurality of feedback indicia arrays.

6. The method as defined in claim 5 wherein the at least one feedback source acceptance attribute is selectable by the requester from a plurality of characteristics comprising location, age, gender, nationality, mobile device type and mobile device model.

7. The method as defined in claim 5 wherein the feedback source acceptance attributes comprises a plurality of feedback indicia array sources, wherein each feedback indicia array source identifies a user or a mobile device in the plurality of mobile devices, and wherein each feedback indicia array in the plurality of feedback indicia arrays received at the communication module is received from an associated feedback indicia array source in the plurality of feedback indicia array sources and wherein the aggregated feedback result array is determined without considering feedback from a source other than the plurality of feedback indicia array sources.

8. The method as defined in claim 4 wherein on receiving the request to register the new event from the requester at the communication module, the method further comprising

operating the data processing module to further define the new event record by receiving from the requester at the communication module and storing at the computer-readable storage module at least one authorized feedback indicium kind selected from a plurality of feedback indicia kinds wherein the at least one authorized feedback indicium kind is selected from a group consisting of human feedback indicating a rating provided by a user, biometric feedback indicating a biometric characteristic of the user, and environmental feedback indicating an environmental condition around the user;

and receiving an unfiltered plurality of feedback indicia arrays at the communication module, and then operating the data processing module to filter out any feedback indicia arrays in the unfiltered plurality of feedback indicia arrays defining feedback kinds other than the at least one authorized feedback indicium kind in determining the aggregate feedback result array, such that the aggregate feedback result array is determined without considering any feedback indicia arrays filtered out from the unfiltered plurality of feedback indicia arrays.

9. The method as defined in claim 8 wherein

the at least one authorized feedback indicium kind comprises the human feedback and at least one of environmental feedback and biometric feedback;

and,

the plurality of feedback indicia arrays received for the new event record, is configured to store, for each time in the plurality of different times, an associated human feedback rating and at least one of an environmental feedback entry and a biometric feedback entry.

10. The method as defined in claim 8 wherein the human feedback comprises electro-mechanical feedback.

11. The method as defined in claim 1 further comprising

operating the data processing module to analyze each feedback indicia array in the plurality of feedback indicia arrays received at the communication module to determine a plurality of tentative milepost times in the plurality of different times for that feedback indicia array such that the feedback indicium corresponding to each tentative milepost time in the plurality of milepost times differs from the feedback indicium corresponding to a time in the plurality of different times immediately before this milepost time by more than a threshold amount;

and

operating the data processing module to compare the plurality of tentative milepost times for each feedback indicia array in the plurality of feedback indicia arrays with the plurality of tentative milepost times for other feedback indicia arrays in the plurality of feedback indicia arrays to determine a plurality of confirmed milepost times in the associated aggregate feedback timeline, wherein the aggregate feedback result corresponding to each confirmed milepost time in the plurality of confirmed milepost times differs from the aggregate feedback result corresponding to a time in the plurality of different times for the associated aggregate feedback timeline immediately before this confirmed milepost time by more than an aggregate threshold amount.

12. The method as defined in claim 11 wherein for each event record in the plurality of different event records, operating the data processing module to determine the aggregate feedback result array from the plurality of feedback indicia arrays received for that event record comprises determining the associated aggregate feedback timeline by converting the plurality of different times for each feedback indicia array in the plurality of feedback indicia arrays to a common timescale along the associated aggregate feedback timeline based on the plurality of tentative milepost times determined for each feedback indicia array.

13. The method as defined in claim 11 further comprising operating the data processing module to change the threshold amount when determining the aggregate feedback timeline.

14. The method as defined in claim 1 further comprising

for each feedback indicia array in at least two feedback indicia arrays in the plurality of feedback indicia arrays, receiving at least one input tag from a user at the communication module;

for each feedback indicia array in the at least two feedback indicia arrays, operating the data processing module, to determine a user selected timeline segment, a start time tag and an end time tag based on the at least one input tag, wherein the user selected timeline segment corresponds to a duration of time of a segment within an event timeline, the start time tag corresponds to a start time of the user selected timeline segment and the end time tag corresponds to an end time of the user selected timeline segment, and wherein the at least two feedback indicia arrays are selected such that the user selected timeline segment of one feedback indicia array in the at least two feedback indicia arrays differs in length from a different feedback indicia array in the at least two feedback indicia arrays; and

operating the data processing module to determine the aggregate feedback result array by defining an associated aggregate feedback timeline by comparing at least two user selected timeline segments for the at least two feedback indicia arrays to determine at least one time scale adjustment and adjusting the relative timing of at least some of the plurality of the feedback indicia arrays based on the at least one time scale adjustment before aggregating the plurality of feedback indicia arrays.

15. The method as defined in claim 3 wherein

the data processing module is operated in real time to determine an updateable version of the aggregate feedback result array based, in part, on a part of a feedback indicia array in the plurality of feedback indicia arrays received from one mobile device before a remainder of that feedback indicia array is received at the communication module;

and

the communication module progressively transmits updated versions of the updateable version of the aggregate feedback result array to the one mobile device before all of that feedback indicia array from the one mobile device is received at the communication module.

16. The method as defined in claim 4 wherein storing the plurality of different event records for the plurality of different events comprises storing two or more event records for the same event.

17. The method as defined in claim 2 wherein for the at least one event record in the plurality of event records, the method further comprising

operating the communication module to receive and the computer-readable storage module to store a plurality of feedback indicia array sources wherein each feedback indicia array source in the plurality of feedback indicia array sources identifies at least one of a mobile device in the plurality of mobile devices, a user of the mobile device and a location of the mobile device;

receiving identification information from a mobile device in the plurality of mobile devices at the communication module, the identification information comprising mobile device name, mobile device model, mobile device operating system, mobile device identifier, mobile device GPS location, user identifier and user password, the identification information identifying at least one of a mobile device, a user of the mobile device and a location of the mobile device;

at the data processing module, comparing information identified by each of the feedback indicia array source in the plurality of feedback indicia array sources corresponding to each event record in the plurality of event records stored at the computer-readable storage module to corresponding information identified in the identification information received from the mobile device; and

generating a list of event records from the plurality of event records stored at the computer-readable storage medium based on the comparison such that for each event record in the list of event records, at least one feedback indicia array source in the plurality of feedback indicia array sources identifies all that information also identified in the identification information received from the mobile device.

63. A computer readable medium comprising computer program instructions which when executed implement the method of claim 1.

18. A method for capturing and communicating event feedback using a computing device, the method comprising:

a) configuring a transmission module of the computing device to synchronize to an event record stored on a remote computer-readable storage module, wherein the event record represents an event of interest such that the transmission of the event feedback is configured to link the event feedback to the event record;

b) at a plurality of different times during an event timeline, receiving the event feedback as feedback indicia associated with an event of interest at the computing device;

c) operating a data processor of the computing device to assemble a feedback indicia array using the feedback indicia, wherein the feedback indicia array stores the plurality of different times and an associated plurality of feedback indicia, such that for each time in the plurality of different times, the feedback indicia array comprises a time indicium pair comprising that time and an associated feedback indicium in the associated plurality of feedback indicia, wherein the event timeline defines a period of time for the event for that computing device; and

d) providing the event feedback by, during the event timeline, periodically operating a transmission module of the computing device to transmit each time indicium pair in the feedback indicia array to a remote data processing module until all of the feedback indicia array is transmitted to the remote data processing module, wherein the transmission of each time indicium pair in the feedback indicia array is configured to link the time indicium pair to the event record.

19. The method as defined in claim 18, wherein configuring the transmission module of the computing device to synchronize to the event record stored on the remote computer-readable storage module to link the feedback indicia array to the event record comprises operating the transmission module to transmit an event identifier identifying the event record to the remote data processing module.

20. The method as defined in claim 19, wherein operating the transmission module to transmit an event identifier identifying the event record to the remote data processing module comprises transmitting the event identifier with each time indicium pair in the feedback indicia array.

21. The method as defined in claim 18, wherein configuring the transmission module of the computing device to synchronize to the event record stored on the remote computer-readable storage module to link the feedback indicia array to the event record comprises operating the transmission module to transmit each time indicium pair in the feedback indicia array to a location, wherein the location identifies the event record.

22. The method as defined in claim 18 wherein the feedback indicia for the event of interest received at the computing device comprises human feedback, wherein the associated plurality of feedback indicia stored in the feedback indicia array comprises a plurality of human feedback ratings, each human feedback rating being provided by a user of the computing device, such that for each time in the plurality of different times, the feedback indicia array comprises a time human indicium pair comprising that time and an associated human feedback rating in the associated plurality of human feedback ratings.

23. The method as defined in claim 18 further comprising during a delayed time interval overlapping with the event timeline, receiving at the transmission module an aggregate feedback array determined by the remote data processing module, wherein the aggregate feedback array is determined by aggregating the time indicium pairs transmitted to the remote data processing module with other feedback indicia associated with the event received from other users.

24. The method as defined in claim 23 wherein

for each time in the plurality of different times, the aggregate feedback array comprises a runtime value and an aggregate result pair, the runtime value being associated with a point in time within the event timeline and the aggregate result being determined from the associated feedback indicium in the time indicium pair for that runtime value;

and

receiving the aggregate feedback array at the transmission module comprises periodically receiving for each time in the plurality of different times, the runtime value and aggregate result pair.

25. The method as defined in claim 24 wherein some of the runtime value and aggregate result pairs are received at the transmission module during the event timeline, and before some associated feedback indicia in the associated plurality of feedback indicia are transmitted by the transmission module to the remote data processing module.

26. The method as defined in claim 25 wherein the computing device is configured for wireless communication with the remote data processing module and the remote computer-readable storage module, the feedback indicia array is wirelessly transmitted to the remote data processing module, and the aggregate feedback array is received by wireless transmission from the remote data processing module.

27. The method as defined in claim 26 further comprising operating a display of the computing device to display progressively more of the time indicium pairs and the runtime value and aggregate result pairs during the event timeline.

28. The method as defined in claim 23, wherein the computing device is coupled to at least one sensor device, the at least one sensor device being one of a heart rate sensor, a pulse rate sensor, a temperature sensor, a sound level sensor, a light level sensor, a GPS location sensor, an image sensor and an olfactory sensor, wherein the at least one sensor device measures a sensor feedback value, the sensor feedback value being one of biometric feedback indicating a biometric characteristic of a user and environmental feedback indicating an environmental condition around the user, the method further comprising

at each time in a plurality of different sensor measurement times during the event timeline, measuring at the at least one sensor device the sensor feedback value to provide a plurality of sensor feedback values;

receiving at the computing device the at least one sensor feedback value measured at the sensor device and a corresponding sensor measurement time in the plurality of sensor feedback values and assembling a sensor feedback indicia array therefrom, wherein the sensor feedback indicia array stores a plurality of different sensor measurement times and an associated plurality of sensor feedback values, such that for each time in the plurality of different sensor measurement times, the sensor feedback value comprises a sensor measurement time sensor feedback value pair comprising that time and an associated sensor feedback value in the associated plurality of sensor feedback values; and

during the event timeline, periodically operating the transmission module of the computing device to transmit each sensor measurement time sensor feedback value pair in the sensor feedback indicia array along with each time human indicium pair in the human feedback indicia array to a remote data processing module until all of the sensor feedback indicia array and the human feedback indicia array is transmitted to the remote data processing module.

29. The method as defined in claim 23 the method further comprising

operating a metaphor generator at the computing device, the metaphor generator being operable to configure a plurality of metaphors such that each metaphor in the plurality of metaphors is providable at the computing device and usable by the observer to input a variable human feedback rating;

receiving from the user a request for a metaphor in the plurality of metaphors configured by the metaphor generator;

providing at the computing device the metaphor requested by the user;

at a plurality of different times during the event timeline, receiving human feedback using the metaphor provided at the computing device; and

converting the human feedback received using the metaphor into the human feedback indicia array, wherein each human feedback indicia array in the associated plurality of human feedback indicia arrays comprises a mapping of the human feedback received using the metaphor into a numerical value and each time corresponding to the human feedback in the plurality of different times comprising the time at which the human feedback was received, wherein the mapping of the human feedback into a numerical value is based on mapping information provided by the event record representing the event of interest.

30. The method as defined in claim 29, the method further comprising transmitting at the transmission module an indication of the metaphor provided at the computing device to receive human feedback from the user to the remote data processing module;

and receiving at the transmission module the aggregate feedback array determined by the remote data processing module, wherein the aggregate feedback array is determined based on the indication of the metaphor transmitted.

31. The method as defined in claim 29, the method further comprising operating the data processor at the computing device to reconfigure the metaphor generator to restrict the plurality of metaphors to a subset of metaphors, the subset of metaphors comprising at least one metaphor, wherein the subset of metaphors to be provided at the computing device for the observer to input the human feedback rating is specified by the event record;

and wherein receiving from the user a request for a metaphor in the plurality of metaphors comprises receiving from the user a request for a metaphor in the subset of metaphors.

64. A computer readable medium comprising computer program instructions which when executed implement the method of claim 18

32. A system for capturing event feedback, the system comprising;

a) a computer-readable storage module for storing a plurality of different event records for a plurality of different events such that the plurality of different event records comprise a corresponding event record for each event in the plurality of different events;

b) a communication module configured, for each event record in the plurality of different event records, to receive a plurality of feedback indicia arrays for that event record, the communication module being electronically linked to the computer-readable storage module for communication therewith, wherein each feedback indicia array in the plurality of feedback indicia arrays stores a plurality of different times and a plurality of feedback indicia, such that for each time in the plurality of different times, the plurality of feedback indicia comprises an associated feedback indicium; and

c) a data processing module linked to the computer-readable storage module for communication therewith, the data processing module being configured to determine, for each event record in the plurality of different event records, an aggregate feedback result array from the plurality of feedback indicia arrays received for that event record, wherein the aggregate feedback result array defines an associated aggregate feedback timeline, and for a plurality of different times in that timeline, a plurality of aggregate feedback results, such that for each time in the plurality of different times in that timeline, the plurality of aggregate feedback results comprises an associated aggregate feedback result, the plurality of aggregate feedback results being determined by aggregating the plurality of feedback indicia for each feedback indicia array in the plurality of feedback indicia arrays based on the plurality of different times for each feedback indicia array in the plurality of feedback indicia arrays.

33. The system as defined in claim 32 wherein, for at least one event record in the plurality of event records, the communication module is configured to receive the plurality of feedback indicia arrays from a plurality of mobile devices.

34. The system as defined in claim 33 wherein the communication module is configured to receive the plurality of feedback indicia arrays from the plurality of mobile devices in real time by, for each feedback array transmitted from each mobile device, receiving the plurality of feedback indicia as an ordered sequence over time at the communication module based on the timeline for that feedback indicia array such that some feedback indicia in the plurality of feedback indicia are receivable by the communication module before other feedback indicia in the plurality of feedback indicia are transmitted to the communication module by the mobile device.

35. The system as defined in claim 33 wherein the communication module is configured to receive a request to register a new event by adding a new event record to the plurality of event records, and the data processing module is configured to add the new event record to the plurality of event records based on information in the request.

36. The system as defined in claim 35 wherein

the data processing module is configured to further define the new event record by receiving from a requester at the communication module and storing in the computer-readable storage module at least one feedback source acceptance attribute, wherein the feedback source acceptance attribute identifies a possible characteristic of a mobile device in the plurality of mobile devices, or a user of the mobile device,

the communication module is configured to receive an unfiltered plurality of feedback indicia arrays;

and

the data processing module is operable to filter out from the unfiltered plurality of feedback indicia arrays any feedback indicia arrays in the unfiltered plurality of feedback indicia arrays not satisfying the at least one feedback source acceptance attribute in determining the aggregate feedback result array, such that the aggregate feedback result array is determined without considering any feedback indicia arrays filtered out from the unfiltered plurality of feedback indicia arrays.

37. The system as defined in claim 36 wherein the communication module is configured to display a plurality of characteristics comprising location, age, gender, nationality, mobile device type and mobile device model to the requester, the communication module further comprising an input operable by the requester to select the at least one feedback source acceptance attribute from the plurality of characteristics comprising location, age, gender, nationality, mobile device type and mobile device model.

38. The system as defined in claim 36 wherein the feedback source acceptance attribute comprises a plurality of feedback indicia array sources, wherein each feedback indicia array source identifies a user or a mobile device in the plurality of mobile devices, and wherein each feedback indicia array in the plurality of feedback indicia arrays received at the communication module is received from an associated feedback indicia array source in the plurality of feedback indicia array sources and wherein the data processing module is configured to determine the aggregated feedback result array without considering feedback from a source other than the plurality of feedback indicia array sources.

39. The system as defined in claim 35 wherein on receiving the request to register the new event from the requester,

the data processing module is configured to further define the new event record by receiving from a requester at the communication module and storing in the computer-readable storage module at least one authorized feedback indicium kind selected from a plurality of feedback indicia kinds wherein the at least one authorized feedback indicium kind is selected from a group consisting of human feedback indicating a rating provided by a user, biometric feedback indicating a biometric characteristic of the user, and environmental feedback indicating an environmental condition around the user;

the communication module is configured to receive an unfiltered plurality of feedback indicia arrays; and

the data processing module is operable to filter out any feedback indicia arrays in the unfiltered plurality of feedback indicia arrays defining feedback kinds other than the at least one authorized feedback indicium kind, such that the aggregate feedback result array is determined without considering any feedback indicia arrays filtered out from the unfiltered plurality of feedback indicia arrays.

40. The system as defined in claim 39 wherein

the at least one authorized feedback indicium kind comprises the human feedback and at least one of environmental feedback and biometric feedback;

and,

the plurality of feedback indicia arrays received for the new event record, is configured to store, for each time in the plurality of different times, an associated human feedback rating and at least one of an environmental feedback entry and a biometric feedback entry.

41. The system as defined in claim 39 wherein the human feedback comprises electro-mechanical feedback.

42. The system as defined in claim 32 wherein the data processing module is configured to

analyze each feedback indicia array in the plurality of feedback indicia arrays received at the communication module to determine a plurality of tentative milepost times in the plurality of different times for that feedback indicia array such that the feedback indicium corresponding to each tentative milepost time in the plurality of milepost times differs from the feedback indicium corresponding to a time in the plurality of different times immediately before this milepost time by more than a threshold amount;

and

compare the plurality of tentative milepost times for each feedback indicia array in the plurality of feedback indicia arrays with the plurality of tentative milepost times for other feedback indicia arrays in the plurality of feedback indicia arrays to determine a plurality of confirmed milepost times in the associated aggregate feedback timeline, wherein the aggregate feedback result corresponding to each confirmed milepost time in the plurality of confirmed milepost times differs from the aggregate feedback result corresponding to a time in the plurality of different times for the associated aggregate feedback timeline immediately before this confirmed milepost time by more than an aggregate threshold amount.

43. The system as defined in claim 42 wherein for each event record in the plurality of different event records, the data processing module is configured to determine the aggregate feedback result array from the plurality of feedback indicia arrays received for that event record by determining the associated aggregate feedback timeline by converting the plurality of different times for each feedback indicia array in the plurality of feedback indicia arrays to a common timescale along the associated aggregate feedback timeline based on the plurality of tentative milepost times determined for each feedback indicia array.

44. The system as defined in claim 42 wherein the data processing module is further operable to change the threshold amount when determining the aggregate feedback timeline.

45. The system as defined in claim 32 wherein

the communication module is configured to receive at least one input tag from a user for each feedback indicia array in at least two feedback indicia arrays in the plurality of feedback indicia arrays;

and

the data processing module is operable to

determine, for each feedback indicia array in the at least two feedback indicia arrays, a user selected timeline segment, a start time tag and an end time tag based on the at least one input tag, wherein the user selected timeline segment corresponds to a duration of time of a segment within an event timeline, the start time tag corresponds to a start time of the user selected timeline segment and the end time tag corresponds to an end time of the user selected timeline segment, and wherein the at least two feedback indicia arrays are selected such that the user selected timeline segment of one feedback indicia array in the at least two feedback indicia arrays differs in length from a different feedback indicia array in the at least two feedback indicia arrays; and

determine the aggregate feedback result array by defining an associated aggregate feedback timeline by comparing at least two user selected timeline segments for the at least two feedback indicia arrays to determine at least one time scale adjustment and adjusting the relative timing of at least some of the plurality of the feedback indicia arrays based on the at least one time scale adjustment before aggregating the plurality of feedback indicia arrays.

46. The system as defined in claim 34 wherein

the data processing module is configured to operate in real time to determine an updateable version of the aggregate feedback result array based, in part, on a part of a feedback indicia array in the plurality of feedback indicia arrays received from one mobile device before a remainder of that feedback indicia array is received at the communication module;

and

the communication module is operable to progressively transmit updated versions of the updateable version of the aggregate feedback result array to the one mobile device before all of that feedback indicia array from the one mobile device is received at the communication module.

47. The system as defined in claim 35 wherein the computer-readable storage module is operable to store two or more event records for the same event.

48. The system as defined in claim 33 wherein

for the at least one event record in the plurality of event records, the computer-readable storage module is configured to store a plurality of feedback indicia array sources, wherein each feedback indicia array source in the plurality of feedback indicia array sources identifies at least one of a mobile device in the plurality of mobile devices, a user of the mobile device and a location of the mobile device;

the communication module is configured to receive identification information from a mobile device in the plurality of mobile devices, the identification information comprising mobile device name, mobile device model, mobile device operating system, mobile device identifier, mobile device GPS location, user identifier and user password, the identification information also identifying at least one of a mobile device, a user of the mobile device and a location of the mobile device;

the data processing module is configured to compare information identified by each of the feedback indicia array source in the plurality of feedback indicia array sources stored for each event records in the plurality of event records stored at the computer-readable storage module to corresponding information identified in the identification information received from the mobile device; and

the data processing module is further configured to generate a list of event records in the plurality of event records stored at the computer-readable storage medium based on the comparison such that for each event record in the list of event records, at least one feedback indicia array source in the plurality of feedback indicia array sources identifies all that information also identified in the identification information received from the mobile device.

49. A computing device for capturing and communicating event feedback, the computing device comprising:

a transmission module configured to synchronize to an event record stored on a remote computer-readable storage module, wherein the event record represents an event of interest such that transmission of event feedback at the transmission module is configured to link the event feedback to the event record;

a user interface module configured, at a plurality of different times during an event timeline, to receive the event feedback as feedback indicia associated with an event of interest; and

a data processor configured to assemble a feedback indicia array using the feedback indicia, wherein the feedback indicia array stores the plurality of different times and an associated plurality of feedback indicia, such that for each time in the plurality of different times, the feedback indicia array comprises a time indicium pair comprising that time and an associated feedback indicium in the associated plurality of feedback indicia, wherein the event timeline defines a period of time for the event for that computing device; and

wherein the transmission module is configured, during the event timeline, to provide the event feedback by periodically transmitting each time indicium pair in the feedback indicia array to a remote data processing module until all of the feedback indicia array is transmitted to the remote data processing module, wherein the transmission of each time indicium pair in the feedback indicia array is configured to link the time indicium pair to the event record.

50. The computing device as defined in claim 49, wherein the transmission module is configured to synchronize to the event record stored on the remote computer-readable storage module to link the feedback indicia array to the event record by transmitting an event identifier identifying the event record to the remote data processing module.

51. The computing device as defined in claim 50, wherein the transmission module is configured to transmit the event identifier with each time indicium pair in the feedback indicia array to the remote data processing module.

52. The computing device as defined in claim 49, wherein the transmission module is configured to synchronize to the event record stored on the remote computer-readable storage module to link the feedback indicia array to the event record by transmitting each time indicium pair in the feedback indicia array to a location, wherein the location identifies the event record.

53. The computing device as defined in claim 49 wherein the user interface module is configured, for the event of interest, to receive feedback indicia comprising human feedback, wherein the associated plurality of feedback indicia stored in the feedback indicia array comprises a plurality of human feedback ratings, each human feedback rating being provided by a user of the computing device, such that for each time in the plurality of different times, the feedback indicia array comprises a time human indicium pair comprising that time and an associated human feedback rating in the associated plurality of human feedback ratings.

54. The computing device as defined in claim 49 wherein the transmission module is, during a delayed time interval overlapping with the event timeline, configured to receive an aggregate feedback array determined at the remote data processing module, wherein the aggregate feedback array is determined by aggregating the time indicium pairs transmitted to the remote data processing module with other feedback indicia associated with the event received from other users.

55. The computing device as defined in claim 54 wherein

for each time in the plurality of different times, the aggregate feedback array comprises a runtime value and an aggregate result pair, the runtime value being associated with a point in time within the event timeline and the aggregate result being determined at the remote data processing module from the associated feedback indicium in the time indicium pair for that runtime value;

and

the transmission module is configured, for each time in the plurality of different times, to periodically receive the runtime value and aggregate result pair.

56. The computing device as defined in claim 55 wherein the transmission module is configured to receive some of the runtime value and aggregate result pairs during the event timeline and before transmitting some associated feedback indicia in the associated plurality of feedback indicia to the remote data processing module.

57. The computing device as defined in claim 56 configured for wireless communication with the remote data processing module and the remote computer-readable storage module, wherein the transmission module is configured to wirelessly transmit the feedback indicia array to the remote data processing module and wirelessly receive the aggregate feedback array from the remote data processing module.

58. The computing device as defined in claim 57 comprising a display, wherein the display is, during the event timeline, configured to progressively display more of the time indicium pairs and the runtime value and aggregate result pairs.

59. The computing device as defined in claim 54 further comprising

at least one sensor device, the at least one sensor device being one of a heart rate sensor, a pulse rate sensor, a temperature sensor, a sound level sensor, a light level sensor, a GPS location sensor, an image sensor and an olfactory sensor, wherein the at least one sensor device is configured, at each time in a plurality of different sensor measurement times during the event timeline, to measure a sensor feedback value to provide a plurality of sensor feedback values, each sensor feedback value being one of biometric feedback indicating a biometric characteristic of a user and environmental feedback indicating an environmental condition around the user;

the data processor being configured to receive the at least one sensor feedback value measured at the sensor device and a corresponding sensor measurement time in the plurality of sensor feedback values, and assemble a sensor feedback indicia array therefrom, wherein the sensor feedback indicia array stores a plurality of different sensor measurement times and an associated plurality of sensor feedback values, such that for each time in the plurality of different sensor measurement times, the sensor feedback value comprises a sensor measurement time sensor feedback value pair comprising that time and an associated sensor feedback value in the associated plurality of sensor feedback values; and

the transmission module being configured, during the event timeline, to periodically transmit each sensor measurement time sensor feedback value pair in the sensor feedback indicia array along with each time human indicium pair in the human feedback indicia array to a remote data processing module until all of the sensor feedback indicia array and the human feedback indicia array is transmitted to the remote data processing module.

60. The computing device as defined in claim 54 further comprising

a metaphor generator operable to configure a plurality of metaphors such that each metaphor in the plurality of metaphors is providable at the computing device and usable by the observer to input a variable human feedback rating;

wherein the user interface module is configured

to receive from the user a request for a metaphor in the plurality of metaphors configured by the metaphor generator;

to provide the metaphor requested by the user; and

to receive, at a plurality of different times during the event timeline, human feedback using the metaphor provided; and

the data processor is configured to convert the human feedback received using the metaphor into the human feedback indicia array, wherein each human feedback indicia array in the associated plurality of human feedback indicia arrays comprises a mapping of the human feedback received using the metaphor into a numerical value and each time corresponding to the human feedback in the plurality of different times comprising the time at which the human feedback was received, wherein the mapping of the human feedback into a numerical value is based on mapping information provided by the event record representing the event of interest.

61. The computing device as defined in claim 60 wherein the transmission module is configured to

transmit an indication of the metaphor provided at the computing device to receive human feedback from the user to the remote data processing module;

and

receive at the transmission module the aggregate feedback array determined by the remote data processing module, wherein the aggregate feedback array is determined based on the indication of the metaphor transmitted.

62. The computing device as defined in claim 60, wherein the data processor is operable to reconfigure the metaphor generator to restrict the plurality of metaphors to a subset of metaphors, the subset of metaphors comprising at least one metaphor, wherein the subset of metaphors to be provided at the user interface module for the observer to input the human feedback rating is specified by the event record;

and wherein receiving from the user a request for a metaphor in the plurality of metaphors comprises receiving from the user a request for a metaphor in the subset of metaphors.