SYSTEM AND METHOD FOR LOCATION-BASED CONTENT DELIVERY

• US 20130080578A1
• Filed: 09/28/2011
• Published: 03/28/2013
• Est. Priority Date: 09/28/2011
• Status: Abandoned Application

• Current Assignee: Aaron Andrew Murad, Noah Ezekiel Murad, Roy Murad
• Original Assignee: Aaron Andrew Murad, Noah Ezekiel Murad, Roy Murad
• Inventors: Murad, Noah Ezekiel, Murad, Aaron Andrew, Murad, Roy
• Application Number:
  US13/247,551
• Publication Number:
  US 20130080578A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/214 Specialised server platform, e.g. server located in an airplane, hotel, hospital arrangements specially adapted for local area broadcast systems H04H20/61
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

Abstract

Various embodiments are described herein for a system and method for providing location-based content delivery to at least one target zone. The system comprises at least one content transceiver unit having a processor configured to control the operation of the content transceiver unit, and a communications subsystem coupled with the processor and being configured to communicate with at least one target in the at least one target zone. The processor is configured to send an introductory content page based on a content campaign to the at least one target when the at least one target initiates a content transmission session with the at least one content transceiver unit. The processor is also configured to send selected content to the at least one target when the at least one target selects a content option in the introductory content page.

Claims

1. A system for providing location-based content delivery to at least one target zone, wherein the system comprises:

at least one content transceiver unit comprising;

a processor configured to control the operation of the content transceiver unit; and

a communications subsystem coupled with the processor;

the communications subsystem being configured to communicate with at least one target in the at least one target zone;

wherein the processor is configured to send an introductory content page based on a content campaign to the at least one target when the at least one target initiates a content transmission session with the at least one content transceiver unit, and the processor is configured to send selected content to the at least one target when the at least one target selects a content option in the introductory content page.

2. The system of claim 1, wherein if the at least one target does not select a content option, the processor is configured to automatically send default content to the at least one target and provide the at least one target with a page that provides an opportunity to purchase items related to the default content.

3. The system of claim 1, wherein the at least one content transceiver unit further comprises a network interface for connection to the Internet and the processor is further configured to allow the at least one target to browse the Internet and track whether the at least one target visits websites associated with the content campaign.

4. The system of claim 1, wherein the processor is further configured to direct the at least one target to one or more content pages based on tastes or preferences of the at least one target.

5. The system of claim 1, wherein the system further comprises a content management server coupled to the at least one content transceiver unit, the content management server being configured to control the at least one content transceiver unit to wirelessly transmit content for at least one content campaign according to a content delivery schedule.

6. The system of claim 1, wherein the processor is further configured to collect content usage statistics for a given content campaign to assess the effectiveness of the given content campaign.

7. The system of claim 1, wherein the processor is further configured to identify a mobile device used by the at least one target and track interactions with the mobile device over different sessions to configure content to send to the at least one target in future sessions.

8. The system of claim 1, wherein the system further comprises a plurality of content transceiver units with at least two of the plurality of content transceiver units being configured to transmit similar or different content campaigns to different target zones or to a common target zone.

9. The system of claim 1, wherein the communications subsystem communicates with a computing device used by the least one target, the computing device being one of a cell phone, a smart phone, a portable computer, a tablet computer and a desktop computer that can transmit and receive wireless signals.

10. The system of claim 1, wherein the communications subsystem comprises at least one of a Wi-Fi radio and a Bluetooth radio to communicate with the at least one target using at least one of a Wi-Fi signal and a Bluetooth signal respectively.

11. The system of claim 1, wherein the introductory content page comprises at least one content option to allow the at least one target to select content associated with the content campaign.

12. The system of claim 11, wherein the at least one content option comprises at least one of a coupon object, a sound file object, a video file object, a website object, an application object, a survey object and a sales object.

13. The system of claim 11, wherein the introductory content page further comprises at least one of a banner area and a description area that provides a description of at least one of the content campaign and a content provider.

14. The system of claim 1, wherein the at least one content transceiver transmits a plurality of introductory content pages and associated content selected by the at least one target according to a content delivery schedule that specifies a day and a time slot for a given introductory content page to be transmitted by the at least one content transceiver unit.

15. The system of claim 1, wherein the system further comprises a server configured to provide a content management website that is coupled to the at least one content transceiver unit, the content management website being configured to allow a content provider to create the content campaign, transmit the content campaign using one or more content transceiver units at a given location according to a content delivery schedule and collect statistics related to the content campaign.

16. The system of claim 1, wherein the content campaign comprises content related to at least one of a product launch, a product sale, a service sale, a ticket sale, a brand awareness campaign, a cultural event, a sporting event, a historical event, a historical location, a park location, a convention, an entertainment event and a political campaign.

17. The system of claim 1, wherein the at least one content transceiver unit can be installed at one of a store, a fashion show, a sporting event, an exhibition, a concert, a trade show, a convention, a festival, a shopping mall, a theatre, a restaurant, a transportation station, a transportation vehicle, an arena, a hotel, a museum, an art gallery, a park, a beach, an office building, a monument, a street corner, and a park.

18. The system of claim 1, wherein statistics can be recorded for the content campaign, the statistics comprising at least one of total content transmissions during certain time periods in a given content campaign, total content transmissions for each type of content in the given content campaign, total content transmission for each type of content in the given content campaign during certain time periods, and Internet browsing habits of the at least one target when provided with content from the given content campaign.

19. A method for providing location-based content delivery to at least one target zone, wherein the method comprises:

transmitting a target zone presence signal to the at least one target zone using a communications subsystem of a content transceiver unit;

detecting if at least one target in the at least one target zone wishes to engage in a content transmission session with the content transceiver unit;

sending an introductory content page based on a content campaign to the at least one target using the communications subsystem if the at least one target wishes to engage in the content transmission session; and

sending selected content to the at least one target using the communication subsystem if the at least one target selects a content option in the introductory content page.

20. The method of claim 19, wherein if the at least one target does not select a content option, the method further comprises automatically sending default content to the at least one target and providing the at least one target with a page that provides an opportunity to purchase items related to the default content.

21. The method of claim 19, wherein the method further comprises allowing the at least one target to browse the Internet and track whether the at least one target visits websites associated with the content campaign.

22. The method of claim 19, wherein the method further comprises directing the at least one target to one or more content pages based on tastes or preferences of the at least one target.

23. The method of claim 19, wherein the method further comprises controlling the at least one content transceiver unit to wirelessly transmit content for at least one content campaign according to a content delivery schedule.

24. The method of claim 19, wherein the method further comprises identifying a mobile device used by the at least one target and tracking interactions with the mobile device over different sessions to configure content to send to the at least one target in future sessions.

25. The method of claim 19, wherein the method comprises providing the introductory content page with at least one content option that allows the at least one target to select content associated with the content campaign.

26. The method of claim 25, wherein the at least one content option comprises at least one of a coupon object, a sound file object, a video file object, a website object, an application object, a survey object and a sales object.

27. The method of claim 25, wherein the method further comprises providing the introductory content page with at least one of a banner area and a description area that provides a description of at least one of the content campaign and a content provider.

28. The method of claim 19, wherein the method further comprises transmitting a plurality of introductory content pages and associated content selected by the at least one target according to a content delivery schedule, that specifies a day and a time slot for a given introductory content page to be transmitted by the at least one content transceiver unit.

29. The method of claim 19, wherein the method further comprises providing a content management website to allow a content provider to create the content campaign, transmit the content campaign using one or more content transceiver units at a given location according to a content delivery schedule and collect statistics related to the content campaign.

30. The method of claim 19, wherein the content campaign comprises content related to at least one of a product launch, a product sale, a service sale, a ticket sale, a brand awareness campaign, a cultural event, a sporting event, a historical event, a historical location, a park location, a convention, an entertainment event and a political campaign.

31. The method of claim 19, wherein the method comprises installing the at least one content transceiver unit at one of a store, a fashion show, a sporting event, an exhibition, a concert, a trade show, a convention, a festival, a shopping mall, a theatre, a restaurant, a transportation station, a transportation vehicle, an arena, a hotel, a museum, an art gallery, a park, a beach, an office building, a monument, a street corner, and a park.

32. The method of claim 19, wherein the method further comprises recording statistics for the content campaign, the statistics comprising at least one of total content transmissions during certain time periods in a given content campaign, total content transmissions for each type of content in the given content campaign, total content transmission for each type of content in the given content campaign during certain time periods, and Internet browsing habits of the at least one target when provided with content from the given content campaign.

33. A computer readable medium comprising a plurality of instructions executable on a microprocessor of an electronic device for adapting the electronic device to implement a method of providing location-based content delivery to at least one target zone, wherein the method comprises:

transmitting a target zone presence signal to the at least one target zone using a communications subsystem of a content transceiver unit;

detecting if at least one target in the at least one target zone wishes to engage in a content transmission session with the content transceiver unit;

sending an introductory content page based on a content campaign to the at least one target using the communications subsystem if the at least one target wishes to engage in the content transmission session; and

sending selected content to the at least one target using the communication subsystem if the at least one target selects a content option in the introductory content page.