DYNAMICALLY-EXECUTED SYNDICATION SERVICES

• US 20130080579A1
• Filed: 12/29/2011
• Published: 03/28/2013
• Est. Priority Date: 09/26/2011
• Status: Abandoned Application

• Current Assignee: Brightcove Incorporated
• Original Assignee: Unicorn Media, Inc. (Brightcove Incorporated)
• Inventors: Gordon, Michael M., McGowan, Albert John
• Application Number:
  US13/339,668
• Publication Number:
  US 20130080579A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06F 16/41 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: H04L 65/65 Network streaming protocols, e.g. real-time transport protocol [RTP] or real-time control protocol [RTCP]
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/2408 Monitoring of the upstream path of the transmission network, e.g. client requests monitoring data switching networks utilization H04L43/0876; scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/266 Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel

Abstract

Systems and methods for dynamically executing syndication services are provided that automatically implement business rules for syndication based on contextual data corresponding to a request for a media file. These systems and methods may be part of a larger media servicing network that can be used to, among other things, process uploaded media content, provide it for streaming/downloading, and collect metric information regarding the streaming/downloading. The disclosed systems and methods provide for receiving a request having a Uniform Resource Locator (URL) and providing an index file in accordance with business rules based on contextual data associated with the request. Embodiments further enable media content owners to distribute a single URL corresponding to a particular media file among many media providers, allowing a single media delivery and analytics services to provide comprehensive metric information regarding syndication for the all the media providers.

Claims

1. A method for providing media with a data network, the method comprising:

receiving a plurality of business rules relating to providing a requested media file via the data network;

receiving, via the data network and separate from the receipt of the plurality of business rules, a first request having a universal source locator (URL), wherein the URL includes information indicative of the requested media file;

determining contextual data related to the first request;

determining a first set of one or more business rules, from the plurality of business rules, based on the contextual data related to the first request;

automatically generating, with a processor, a first index file having information for streaming the requested media file via the data network, wherein the generating the first index file is based, at least in part, on the first set of one or more business rules;

providing, via the data network, the first index file;

receiving, via the data network and separate from the receipt of the plurality of business rules, a second request having the URL;

determining contextual data related to the second request, wherein the contextual data related to the second request is different than the contextual data related to the first request;

determining a second set of one or more business rules, from the plurality of business rules, based on the contextual data related to the second request;

automatically generating, with the processor, a second index file having information for streaming the requested media file via the data network, wherein;

the generating the second index file is based, at least in part, on the second set of one or more business rules; and

content of the second index file is different from content of the first index file; and

providing, via the data network, the second index file.

2. The method for providing media with the data network as recited in claim 1, wherein the contextual data related to one or both of the first request or the second request comprises data corresponding to one or more of:

a network type,

a device type,

an operating system or application type,

a media provider,

a web page,

a globally-unique identifier (GUID),

a location associated with a device,

information associated with a user of a device, or

information regarding the requested media file.

3. The method for providing media with the data network as recited in claim 2, wherein the network type includes mobile wireless network or wired network.

4. The method for providing media with the data network as recited in claim 1, wherein one or both of the first set of one or more business rules or the second set of one or more business rules include business rules corresponding to one or more of:

content of playback of the requested media file,

advertisements,

streaming parameters for playback of the requested media file, or

security of playback of the requested media file.

5. The method for providing media with the data network as recited in claim 4, wherein the business rules corresponding to content of playback of the requested media file include one or more of:

altering the playback of the requested media file based on a length of the requested media file,

altering the playback of the requested media file based on the content of the requested media file, or

not allowing a certain audio track associated with the requested media file to be played during playback of the requested media file.

6. The method for providing media with the data network as recited in claim 4, wherein the business rules corresponding to advertisements include one or more of:

determining whether to include one or more advertisements,

identifying one or more advertisement servers to utilize during the playback of the requested media file,

determining where, during the playback of the requested media file, to insert one or more advertisements, or

allocating, among two or more advertisement servers, advertisement time during playback of the requested media file.

7. The method for providing media with the data network as recited in claim 4, wherein the business rules corresponding to streaming parameters for playback of the requested media file include one or more of:

determining one or more bit rates that may be used during playback of the requested media file,

determining a size or length of one or more chunks for playback of the requested media file, or

determining one or more resolutions that may be used during playback of the requested media file.

8. The method for providing media with the data network as recited in claim 4, wherein the business rules corresponding to security of playback of the requested media file include one or more of:

determining a type of digital rights management (DRM) to use during playback of the requested media file,

determining a type of watermark to use during playback of the requested media file, or

determining a type of encryption to use during playback of the requested media file.

9. The method for providing media with the data network as recited in claim 4, further comprising including information, in the first index file, indicative of an initial bit rate for streaming the requested media file, wherein the initial bit rate is based, at least in part, on the contextual data related to the first request.

10. A server for providing a media file with a data network, the server comprising:

a network interface for communicating with the data network;

a memory; and

a processor communicatively coupled with the memory and the network interface, the processor further configured to cause the server to;

receive a plurality of business rules relating to providing a requested media file via the data network;

receive, using the network interface and separate from the receipt of the plurality of business rules, a first request having a URL, wherein the URL includes information indicative of the requested media file;

determine contextual data related to the first request;

determine a first set of one or more business rules, from the plurality of business rules, based on the contextual data related to the first request;

generate a first index file having information for streaming the requested media file via the data network, wherein generating the first index file is based, at least in part, on the first set of one or more business rules;

provide, using the network interface, the first index file;

receive, using the network interface and separate from the receipt of the plurality of business rules, a second request having the URL;

determine contextual data related to the second request, wherein the contextual data related to the second request is different than the contextual data related to the first request;

determine a second set of one or more business rules, from the plurality of business rules, based on the contextual data related to the second request;

generate a second index file having information for streaming the requested media file via the data network, wherein;

generating the second index file is based, at least in part, on the second set of one or more business rules; and

content of the second index file is different from content of the first index file; and

provide, using the network interface, the second index file.

11. The server for providing the media file with the data network as recited in claim 10, wherein the processor is configured to cause the server to determine the contextual data related to one or both of the first request or the second request corresponding to one or more of:

a network type,

a device type,

an operating system or application type,

a media provider,

a web page,

a GUID,

a location associated with a device,

information associated with a user of a device, or

information regarding the requested media file.

12. The server for providing the media file with the data network as recited in claim 10, wherein one or both of the first set of one or more business rules or the second set of one or more business rules include business rules corresponding to one or more of:

content of playback of the requested media file,

advertisements,

streaming parameters for playback of the requested media file, or

security of playback of the requested media file.

13. A non-transitory computer-readable medium having instructions imbedded thereon for providing media with a data network, wherein the instructions, when executed by one or more computers, cause the one or more computers to:

receive a plurality of business rules relating to providing a requested media file via the data network;

receive, via the data network and separate from the receipt of the plurality of business rules, a first request having a URL, wherein the URL includes information indicative of the requested media file;

determine contextual data related to the first request;

determine a first set of one or more business rules, from the plurality of business rules, based on the contextual data related to the first request;

automatically generate a first index file having information for streaming the requested media file via the data network, wherein the generating the first index file is based, at least in part, on the first set of one or more business rules;

provide, via the data network, the first index file via the data network;

receive, via the data network and separate from the receipt of the plurality of business rules, a second request having the URL;

determine contextual data related to the second request, wherein the contextual data related to the second request is different than the contextual data related to the first request;

determine a second set of one or more business rules, from the plurality of business rules, based on the contextual data related to the second request;

automatically generate a second index file having information for streaming the requested media file via the data network, wherein;

generating the second index file is based, at least in part, on the second set of one or more business rules; and

content of the second index file is different from content of the first index file; and

provide, via the data network, the second index file via the data network.

14. The non-transitory computer-readable medium having the instructions imbedded thereon for providing the media with the data network as recited in claim 13, wherein the contextual data related to one or both of the first request or the second request comprises data corresponding to one or more of:

a network type,

a device type,

an operating system or application type,

a media provider,

a web page,

a globally-unique identifier (GUID),

a location associated with a device,

information associated with a user of a device, or

information regarding the requested media file.

15. The non-transitory computer-readable medium having the instructions imbedded thereon for providing the media with the data network as recited in claim 14, wherein the network type includes mobile wireless network or wired network.

16. The non-transitory computer-readable medium having the instructions imbedded thereon for providing the media with the data network as recited in claim 13, wherein one or both of the first set of one or more business rules or the second set of one or more business rules include business rules corresponding to one or more of:

content of playback of the requested media file,

advertisements,

streaming parameters for playback of the requested media file, or

security of playback of the requested media file.

17. The non-transitory computer-readable medium having the instructions imbedded thereon for providing the media with the data network as recited in claim 16, wherein the business rules corresponding to content of playback of the requested media file include one or more of:

altering the playback of the requested media file based on a length of the requested media file,

altering the playback of the requested media file based on the content of the requested media file, or

not allowing a certain audio track associated with the requested media file to be played during playback of the requested media file.

18. The non-transitory computer-readable medium having the instructions imbedded thereon for providing the media with the data network as recited in claim 16, wherein the business rules corresponding to advertisements include one or more of:

determining whether to include one or more advertisements,

identifying one or more advertisement servers to utilize during the playback of the requested media file,

determining where, during the playback of the requested media file, to insert one or more advertisements, or

allocating, among two or more advertisement servers, advertisement time during playback of the requested media file.

19. The non-transitory computer-readable medium having the instructions imbedded thereon for providing the media with the data network as recited in claim 16, wherein the business rules corresponding to streaming parameters for playback of the requested media file include one or more of:

determining one or more bit rates that may be used during playback of the requested media file,

determining a size or length of one or more chunks for playback of the requested media file, or

determining one or more resolutions that may be used during playback of the requested media file.

20. The non-transitory computer-readable medium having the instructions imbedded thereon for providing the media with the data network as recited in claim 16, wherein the business rules corresponding to security of playback of the requested media file include one or more of:

determining a type of DRM to use during playback of the requested media file;

determining a type of watermark to use during playback of the requested media file, or

determining a type of encryption to use during playback of the requested media file