SYSTEM, METHOD, AND COMPUTER PROGRAM PRODUCT FOR DYNAMIC MESSAGING

• US 20130085786A1
• Filed: 10/01/2012
• Published: 04/04/2013
• Est. Priority Date: 09/30/2011
• Status: Abandoned Application

• Current Assignee: American International Group Incorporated
• Original Assignee: American International Group Incorporated
• Inventors: Longtine, Andrew, Stroik, Sara
• Application Number:
  US13/632,568
• Publication Number:
  US 20130085786A1
• Time in Patent Office: Days
• US Class Current: 705/4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Dynamic messaging systems and methods include a non-transitory, tangible computer-readable storage medium bearing instructions for performing dynamic messaging steps. A request message is received from a partner site based on a travel product selected by a customer from the partner site. The request message is analyzed using a dynamic messaging service (DMS) module operating within the computer system. A travel insurance product is identified and a message-content is selected from a database based upon information received from the partner site concerning the selected travel product. A quote for the identified travel insurance product is generated. The quotation and the message-content are compiled into a return message, which is communicated to the partner site for display to the customer.

Claims

1. A system for dynamic messaging comprising:

a physical computer-readable medium having computer-executable instructions stored thereon, the computer-executable instructions comprising a dynamic messaging program including a message-content determining module and a product price calculating module;

a processor adapted to execute the dynamic messaging program contained on the physical computer-readable medium; and

a web-enabled interface operably arranged with the processor, the web-enabled. interface adapted to exchange information with a partner site over the interact;

a data storage device operably arranged with the processor, the data storage device containing a plurality of message-contents relating to a plurality of travel insurance products;

wherein the product price calculating module includes computer executable instructions adapted to calculate a price quotation for a travel insurance product based upon information received from the partner site through the web-enabled interface, the information relating to a travel product selected on the partner site by a customer, and the message-content determining module includes computer executable instructions adapted to select, based upon the information relating to the travel product selected on the partner site by the customer, at least one message-content related to the travel product from the message-contents stored in the data storage device.

2. The system for dynamic messaging of claim 1, wherein the data storage device includes price information for the travel insurance products, and the product price calculating module is adapted to access the price information stored in the storage device and to determine the price quotation using the accessed price information.

3. The system for dynamic messaging of claim 1, wherein the dynamic messaging program includes computer executable instructions adapted to send through the web-enabled interface the price quotation information generated by the product price calculating module and the message-content selected by the message-content determining module to the partner site.

4. The system for dynamic messaging of claim 3, wherein the price quotation information generated by the product price calculating module and the message-content selected by the message-content determining module is combined and sent through the web-enabled interface to the partner site as a message packet.

5. The system for dynamic messaging of claim 1, wherein the dynamic messaging program includes computer executable instructions comprising a utility interface adapted to allow a user to create message-contents through the utility interface and to store the message-contents in the data storage device.

6. The system for dynamic messaging of claim 1, wherein the dynamic messaging program includes computer executable instructions comprising a user interface and a factor group lists sub-module, the factor group lists sub-module adapted to allow a user to create through the user interface a list of message-contents that are classified according to a data field parameter received in the information relating to the travel product selected on the partner site by the customer.

7. The system for dynamic messaging of claim 6, wherein the dynamic messaging program includes computer executable instructions comprising a message construction tool adapted to allow a user through the user interface to identify a data field parameter and create a message-data field parameter association with a value for the data field parameter to trigger a particular dynamic message from the list of message-contents created using the factor group lists sub-module.

8. The system for dynamic messaging of claim 7, wherein the dynamic messaging program includes computer executable instructions comprising a field association function adapted to allow a user to revise the message-data field parameter association.

9. The system for dynamic messaging of claim 1, wherein the dynamic messaging program includes computer executable instructions comprising a user interface and a message construction tool, the message construction tool adapted to allow a user through the user interface to identify a data field parameter and create a message-data field parameter association with a value for the data field parameter to trigger a particular dynamic message from a list of message-contents.

10. The system for dynamic messaging of claim 9, wherein the dynamic messaging program includes computer executable instructions comprising a field association function adapted to allow a user to revise the message-data field parameter association.

11. A method for dynamic messaging comprising:

receiving, through a network including a web-enabled interface, travel product information regarding a travel product selected by a customer on a web platform of a partner;

employing a processor to execute computer-executable instructions stored on a physical computer-readable medium, the computer-executable instructions performing steps comprising;

identifying a travel insurance product from a set of travel insurance products based upon the travel product information received,

generating a quotation for the identified travel insurance product,

selecting a message-content from a set of message-contents stored in a data storage device based upon the travel product information received, and

generating a message packet including the quotation for the identified travel insurance product and the selected message-content; and

transmitting the message packet through the network to the partner.

12. The method for dynamic messaging of claim 11, wherein the computer executable instructions stored on the tangible computer-readable medium perform a step of:

creating a message-content in response to a command transmitted through a user interface, and

storing the created message-content in he data storage device.

13. The method for dynamic messaging of claim 11, wherein the computer executable instructions stored on the tangible computer-readable medium perform a step of:

creating a list of message-contents in response to a command transmitted through a user interface, the list classified according to a data field parameter in the travel product information received.

14. The method for dynamic messaging of claim 13, wherein the computer executable instructions stored on the tangible computer-readable medium perform a step of:

creating a message-data field parameter association with a value for the data field parameter in response to a command transmitted through the user interface to trigger a particular dynamic message from the list of message-contents.

15. The method for dynamic messaging of claim 14, wherein the computer executable instructions stored on the tangible computer-readable medium perform a step of:

revising the message-data field parameter association in response to a command transmitted through the user interface such that the value for the data field parameter triggers a second dynamic message.

16. A method for providing dynamic messaging to advertise a travel insurance policy to a customer having selected a travel product from a partner site, the method comprising:

receiving a request message in a computer system, the request message containing information indicative of parameters of the travel product selected by the customer;

analyzing the request message using a processor of the computer system to execute a dynamic messaging service (DM S) module stored on a physical computer-readable medium to perform the steps of;

identifying the travel insurance product to advertise from a set of travel insurance products based upon at least one parameter of the travel product selected by the customer, and

selecting a message-content from a database of the computer system based on at least one parameter of the travel product selected by the customer;

using the processor to execute a pricing module stored on a physical computer-readable medium to generate a price quotation for the identified travel insurance product;

using the processor to execute instructions stored on a physical computer-readable medium to compile a return message containing at least the selected message-content and the price quotation; and

using the processor to transmit the return message through a web-enabled interface to the partner site.

17. A non-transitory, tangible computer-readable storage medium bearing instructions for dynamic messaging, the instructions, when executing on one or more computing devices, performing the steps of:

identifying a travel insurance product from a set of travel insurance products based upon information received from a partner through a network, the information including at least one parameter of a travel product selected by a customer on a web platform;

generating a quote for the identified travel insurance product;

selecting a message-content from a database of the computer system based on at least one parameter of the travel product selected by the customer; and

compiling a return message containing at least the quote and the message-content.