BRAND ANALYSIS
First Claim
1. A method, implemented by a computing system, for analyzing brand awareness, comprising:
- receiving a first data set relating to a brand, the first data set associated with a first communication medium;
receiving a second data set relating to the brand, the second data set associated with a second communication medium;
deriving using the first data set a first score relating to the brand and associated with the first communication medium;
deriving using the second data set a second score relating to the brand and associated with the second communication medium; and
deriving an aggregate score relating to the brand using the first score and the second score.
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Accused Products
Abstract
A system provides an analysis of a the strength or weakness of a brand as reflected in both on-line and off-line media. The system automatically retrieves data relating to a particular brand from a plurality of different media channels which may reflect inputs received from the various media channels, perhaps in response to advertisement campaigns. The system generates a score for each media channel which reflects a comparison of the inputs that were received for the brand relative to other similarly situated entities. An aggregate score is generated from the scores that have been generated for the various media channels. Scores and analysis reflecting a relative strength and weakness for a brand are presented.
52 Citations
19 Claims
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1. A method, implemented by a computing system, for analyzing brand awareness, comprising:
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receiving a first data set relating to a brand, the first data set associated with a first communication medium; receiving a second data set relating to the brand, the second data set associated with a second communication medium; deriving using the first data set a first score relating to the brand and associated with the first communication medium; deriving using the second data set a second score relating to the brand and associated with the second communication medium; and deriving an aggregate score relating to the brand using the first score and the second score. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computing system adapted for performing brand analysis, comprising:
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a computing processor; computing memory communicatively coupled with the computing processor, the computing memory comprising instructions that when executed by the computing system cause the computing system to perform operations comprising; receiving data relating to a brand from a plurality of media sources, the plurality of media sources corresponding to both on-line media and off-line media; analyzing the received data to derive for each of the plurality of media sources a score relating to the brand; generating an aggregate score for the brand using the derived score for each of the plurality of media sources. - View Dependent Claims (17, 18, 19)
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Specification