PRIORITIZING MARKETING LEADS BASED ON SOCIAL MEDIA POSTINGS
First Claim
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1. A system for prioritizing marketing leads, each marketing lead identifying a prospect for a marketing effort, comprising a computer data processing system configured to:
- query a computer system for social media postings made in a social media network system by each prospect;
determine whether each prospect is a good candidate for the marketing effort based on the results of the query; and
store information indicative of the determination.
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Abstract
A system may prioritize marketing leads. Each marketing lead may identify a prospect for a marketing effort. The system may include a computer data processing system that is configured to: query a computer system for social media postings made in a social media network system by each prospect; determine whether each prospect is a good candidate for the marketing effort based on the results of the query; and store information indicative of the determination.
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Citations
28 Claims
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1. A system for prioritizing marketing leads, each marketing lead identifying a prospect for a marketing effort, comprising a computer data processing system configured to:
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query a computer system for social media postings made in a social media network system by each prospect; determine whether each prospect is a good candidate for the marketing effort based on the results of the query; and store information indicative of the determination. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A non-transitory, tangible, computer-readable storage medium containing a program of instructions configured to cause a computer data processing system running the program of instructions to prioritize marketing leads, each marketing lead identifying a prospect for a marketing effort, and, in particular, to:
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query a computer system for social media postings made in a social media network system by each prospect; determine whether each prospect is a good candidate for the marketing effort based on the results of the query; and store information indicative of the determination. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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Specification