PRESENTING OPPORTUNITIES FOR COMMERCIALIZATION IN A GESTURE-BASED USER INTERFACE

• US 20130085849A1
• Filed: 01/30/2012
• Published: 04/04/2013
• Est. Priority Date: 09/30/2011
• Status: Abandoned Application

• Current Assignee: Elwha LLC (Intellectual Ventures LLC)
• Original Assignee: Elwha LLC (Intellectual Ventures LLC)
• Inventors: Dyor, Matthew G., Levien, Royce A., Lord, Richard T., Lord, Robert W., Malamud, Mark A., Huang, Xuedong, Davis, Marc E.
• Application Number:
  US13/361,126
• Publication Number:
  US 20130085849A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

Methods, systems, and techniques for automatically presenting commercial opportunities in a gesture-based user interface are provided. Example embodiments provide a Gesture Based Content Presentation System (GBCPS), which enables a gesture-based user interface to present an opportunity for commercialization related to a portion of electronic input that has been indicated by a received gesture. In overview, the GBCPS allows a portion (e.g., an area, part, etc.) of electronically presented content to be dynamically indicated by a gesture. The GBCPS then examines the indicated portion in conjunction with a set of (e.g., one or more) factors to determine an opportunity for commercialization to present. An opportunity for commercialization may come in many forms, including, for example, a web page, code, document, or the like. Once the opportunity for commercialization is determined, it is then presented to the user, for example, using a separate panel, an overlay, or in any other fashion.

Claims

1. A method in a computing system for presenting opportunities for commercialization based upon content indicated by gestured input, the method comprising:

receiving, from an input device capable of providing gesture input, an indication of a user inputted gesture that corresponds to an indicated portion of electronic content presented via a presentation device associated with the computing system, the indicated portion of electronic content representing a product and/or service;

dynamically determining an indication of an opportunity for commercialization, that corresponds to the represented product and/or service and a set of factors; and

presenting the indicated opportunity for commercialization in conjunction with the corresponding represented product and/or service therein providing visual and/or auditory context for the opportunity for commercialization.

2. The method of claim 1, wherein the opportunity for commercialization is provided by an entity separate from an entity that is providing the presented electronic content.

3. The method of claim 2, wherein the entity separate from an entity that is providing the presented electronic content is an entity competing for a sale of the presented product and/or service and/or is a competitor entity.

5. The method of claim 1, wherein the opportunity for commercialization is provided by an entity that is providing the presented electronic content.

6. The method of claim 1, wherein the dynamically determining an indication of an opportunity for commercialization includes:

providing at least one advertisement.

7. The method of claim 6, wherein the providing at least one advertisement further comprises:

providing at least one advertisement provided by an advertising server and/or selecting the at least one advertisement from a plurality of advertisements.

9. The method of claim 6, wherein the providing at least one advertisement includes providing textual, image, and/or auditory content.

10. The method of claim 1, wherein the opportunity for commercialization includes:

providing at least one of interactive entertainment, a role-playing game, a computer-assisted competition, and/or a bidding opportunity.

13. The method of claim 1, wherein the opportunity for commercialization further comprises:

providing a purchase and/or an offer.

14. The method of claim 13, wherein the providing a purchase and/or an offer further comprises:

providing a purchase and/or an offer for at least one of information, an item for sale, a service for offer and/or a service for sale, a prior purchase of the user, and/or a current purchase.

15. The method of claim 13, wherein the providing a purchase and/or an offer further comprises:

providing a purchase and/or an offer for an entity that is part of a social network of the user.

16. The method of claim 1, wherein the dynamically determining an indication of an opportunity for commercialization further comprises:

discovering the indicated opportunity for commercialization as a result of a search.

17. The method of claim 1, wherein the dynamically determining an indication of an opportunity for commercialization further comprises:

offering an opportunity to one or more entities that are separate from an entity that is providing the presented electronic content in order to present a competing opportunity for commercialization related to the represented product and/or service.

18. The method of claim 1, wherein the dynamically determining an indication of an opportunity for commercialization further comprises:

searching for other offers for represented product and/or service; and

determining the best match.

19. The method of claim 18, wherein the best match is at least one of the cheapest price, the closest in location, and/or the best match to the set of factors.

22. The method of claim 1, wherein the set of factors each have associated weights taken into consideration.

23. The method of claim 1, wherein the set of factors include context of other text, graphics, and/or objects within the corresponding presented content.

24. The method of claim 1, wherein the dynamically determining an indication of an opportunity for commercialization further comprises:

dynamically determining an indication of an opportunity for commercialization based upon represented product and/or service and set of factors, wherein set of factors includes an attribute of the gesture.

25. The method of claim 24, wherein the attribute of the gesture includes at least one of a size of the gesture, a direction of the gesture, a color, and/or a measure of steering of the gesture, and/or an adjustment of the gesture.

32. The method of claim 1, wherein the dynamically determining an indication of an opportunity for commercialization includes:

dynamically determining an indication of an opportunity for commercialization based upon represented product and/or service and set of factors, wherein the set of factors include presentation device capabilities.

33. The method of claim 32, wherein the presentation device capabilities includes at least one of the size of the presentation device and/or whether text or audio is being presented.

35. The method of claim 1, wherein the dynamically determining an indication of an opportunity for commercialization includes:

dynamically determining an indication of an opportunity for commercialization based upon represented product and/or service and set of factors, wherein the set of factors include prior history associated with the user.

36. The method of claim 35, wherein the prior history associated with the user includes at least one of prior search history associated with the user, prior navigation history associated with the user, prior purchase history associated with the user and/or demographic information associated with the user.

40. The method of claim 1, wherein the dynamically determining an indication of an opportunity for commercialization includes:

dynamically determining an indication of an opportunity for commercialization based upon represented product and/or service and set of factors, wherein the set of factors includes at least one of prior device communication history and/or time of day.

42. The method of claim 1, wherein the dynamically determining an indication of an opportunity for commercialization further comprises:

determining at least one of a word, a phrase, an utterance, an image, a video, a pattern, an audio signal, a location, a pointer, a symbol, and/or another type of reference as an indication of opportunity for commercialization.

44. The method of claim 1, wherein the presenting the indicated opportunity for commercialization in conjunction with the corresponding represented product and/or service includes:

presenting the indicated opportunity for commercialization as a visual overlay on a portion of the presented electronic content.

45. The method of claim 44, wherein the presenting the indicated opportunity for commercialization as a visual overlay includes:

making the visual overlay visible using animation techniques.

46. The method of claim 44, wherein the receiving, from an input device capable of providing gesture input, an indication of a user inputted gesture includes:

causing the overlay to appear to slide from one side of the presentation device onto the presented content.

47. The method of claim 46, further comprising:

displaying sliding artifacts to demonstrate that the overlay is sliding.

48. The method of claim 44, wherein the presenting the indicated opportunity for commercialization as a visual overlay includes:

presenting the overlay as at least one of a rectangular overlay, a non-rectangular overlay, and/or a transparent overlay.

50. The method of claim 44, wherein the presenting the indicated opportunity for commercialization as a visual overlay includes:

presenting the overlay in a manner that resembles the shape of the represented product and/or service.

52. The method of claim 44, wherein the presenting the indicated opportunity for commercialization as a visual overlay includes:

presenting the overlay wherein the background of the overlay is a different color than the background of the portion of the corresponding presented electronic content.

53. The method of claim 44, wherein the presenting the indicated opportunity for commercialization as a visual overlay includes:

presenting the overlay wherein the overlay appears to occupy only a portion of a presentation construct used to present the corresponding presented electronic content.

54. The method of claim 44, wherein the presenting the indicated opportunity for commercialization as a visual overlay includes:

presenting the overlay wherein the overlay is constructed from information from a social network associated with the user.

55. The method of claim 1, wherein the presenting the indicated opportunity for commercialization in conjunction with the corresponding represented product and/or service further comprises:

presenting the indicated opportunity for commercialization in at least one of an auxiliary window, pane, frame, and/or other auxiliary presentation construct.

56. The method of claim 55, wherein the presenting the indicated opportunity for commercialization further comprises:

presenting the indicated opportunity for commercialization in an auxiliary presentation construct separated from the corresponding presented electronic content.

57. The method of claim 55, wherein the presenting the indicated opportunity for commercialization further comprises:

presenting the indicated opportunity for commercialization in an auxiliary presentation construct juxtaposed to the corresponding presented electronic content.

58. The method of claim 1, wherein the presenting the indicated opportunity for commercialization in conjunction with the corresponding represented product and/or service further comprises:

presenting the indicated opportunity for commercialization based upon a social network associated with the user.

59. The method of claim 1, wherein the presenting the indicated opportunity for commercialization in conjunction with the corresponding represented product and/or service includes:

preserving near-simultaneous visibility and/or audibility of the represented product and/or service.

60. The method of claim 1, wherein the presenting the indicated opportunity for commercialization in conjunction with the corresponding represented product and/or service includes:

preserving contemporaneous, concurrent, and/or coinciding visibility and/or audibility of the represented product and/or service.

61. The method of claim 1, wherein the represented product and/or service is at least one of a portion of a web site and/or a part of an electronic document.

63. The method of claim 1, wherein the presenting a product and/or service further comprises:

presenting a product and/or service that contains at least one of text, an image, and/or audio.

66. The method of claim 1, wherein the receiving, from an input device capable of providing gesture input, an indication of a user inputted gesture includes:

receiving a user inputted gesture that approximates at least one of a circle shape, an oval shape, a closed path, and/or a polygon.

70. The method of claim 1, wherein the receiving, from an input device capable of providing gesture input, an indication of a user inputted gesture includes:

receiving an audio gesture.

76. The method of claim 1, wherein the presentation device comprises at least one of a browser, a mobile device, a hand-held device, embedded as part of the computing system, a remote display associated with the computing system, and/or a speaker or a Braille printer.

78. The method of claim 1, wherein the computing system comprises at least one of a computer, notebook, tablet, wireless device, cellular phone, mobile device, hand-held device, and/or wired device.

79. The method of claim 1, wherein the method is performed by a client or by a server.

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