Targeted Advertising of Products Shown in Media Content
First Claim
Patent Images
1. A system comprising:
- a processor; and
a memory accessible to the processor, the memory comprising instructions executable by the processor to;
receive user identification information for a viewer of a media device;
retrieve user history information for the viewer from a user history database based on the user identification information;
receive media content information for media content sent by the media device to a display device;
retrieve a list of items depicted in the media content from a media content items database;
determine one or more items of interest from the list of items based on the user history information;
generate links to the one or more items of interest; and
send the links to at least one device associated with the viewer.
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Accused Products
Abstract
A particular method includes receiving, at an advertising server, media content information for media content sent to a display device coupled to a media device. The method includes retrieving a list of items depicted in the media content based on the media content information. The method includes receiving, at the advertising server, user identification information of a viewer of the media content. The method includes retrieving user history information associated with the user identification information. The method also includes determining, at the advertising server, one or more items of interest to the viewer from the list of items based on the user history information.
64 Citations
20 Claims
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1. A system comprising:
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a processor; and a memory accessible to the processor, the memory comprising instructions executable by the processor to; receive user identification information for a viewer of a media device; retrieve user history information for the viewer from a user history database based on the user identification information; receive media content information for media content sent by the media device to a display device; retrieve a list of items depicted in the media content from a media content items database; determine one or more items of interest from the list of items based on the user history information; generate links to the one or more items of interest; and send the links to at least one device associated with the viewer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method comprising:
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receiving, at an advertising server, media content information for media content sent to a display device coupled to a media device; retrieving a list of items depicted in the media content based on the media content information; receiving, at the advertising server, user identification information of a viewer of the media content; retrieving user history information associated with the user identification information; and determining, at the advertising server, one or more items of interest to the viewer from the list of items based on the user history information. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A tangible computer readable medium comprising instructions, that when executed by a processor, cause the processor to:
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receive media content information for media content sent to a display device; retrieve a list of items depicted in the media content based on the media content information; receive first user identification information of a first user based on presence of a first user device associated with the first user proximate to the display device while the display device receives the media content; retrieve first user history information associated with the first user identification information; receive second user identification information of a second user proximate to the display device based on presence of a second user device associated with the second user proximate to the display device while the display device receives the media content; retrieve second user history information associated with the second user identification information; generate a first set of links of items of interest to the first user from the list of items based on the first user history information; and generate a second set of links of items of interest to the second user from the list of items based on the second user history information. - View Dependent Claims (20)
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Specification