SYSTEM AND METHOD FOR PRESENTING PRODUCT INFORMATION IN CONNECTION WITH E-COMMERCE ACTIVITY OF A USER

• US 20130085894A1
• Filed: 09/30/2011
• Published: 04/04/2013
• Est. Priority Date: 09/30/2011
• Status: Abandoned Application

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: CHAN, Jimmy Honlam, Mui, Sam
• Application Number:
  US13/251,120
• Publication Number:
  US 20130085894A1
• Time in Patent Office: Days
• US Class Current: 705/26.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

User activity is detected that indicates a user'"'"'s interest in a product. The identifier of the product is determined and used to query a remote and independent network site to obtain information about the product of information. The information about the product of interest is then displayed to the user concurrently (e.g. as a mashup) with the page or resource that displays the product of interest

Claims

1. A computer-implemented method for presenting product information in an online environment, the method being implemented by one or more processors and comprising:

(a) detecting a triggering condition based oFIG. 4 illustrates a computing system on which one or more embodiments may be implementedn a user activity at a first network site;

(b) determining an identifier of a product that is deemed of interest in response to the triggering condition;

(c) generating a query that is based on the identifier, the query being communicated to a source that is remote to the first network site, the remote source including an information library that includes information about a plurality of products;

(d) generating a presentation that concurrently displays (i) a content generated from the first network site pertaining to the product of interest, and (ii) product information relevant to the product of interest that is retrieved from the remote source using the generated query.

2. The method of claim 1, wherein (a) includes detecting that a user is viewing a web page hosted at an e-commerce site that is specific to the product of interest.

3. The method of claim 1, wherein (a) includes detecting that a user has selected a product for placement in a queue for purchase.

4. The method of claim 1, wherein (a) includes detecting a product that a user searches for a product at a webpage or online resource.

5. The method of claim 1, wherein (b) includes determining a product name and/or manufacturer for the product of interest.

6. The method of claim 1, wherein (b) includes determining an alphanumeric identifier for the product of interest.

7. The method of claim 1, wherein the remote source corresponds to a service provided by a second network site that is operated independently of the first network site.

8. The method of claim 1, wherein the service provides product information corresponding to user and/or expert reviews that are relevant to the product of interest.

9. The method of claim 1, wherein the product information includes (i) identification of other products that are of a same category;

and/or (ii) comparison information between the product that the user is interested in and one or more other products that are of the same category.

10. The method of claim 1, wherein the product information includes information that identifies whether the product has been recalled.

11. The method of claim 1, The method of claim 1, wherein the product information includes information that identifies a release date of the product.

12. The method of claim 1, wherein steps (a)-(d) are performed by a browser of a terminal of the user.

13. The method of claim 1, wherein steps (b)-(c) are performed automatically in response to performing step (a).

14. The method of claim 1, wherein steps (b)-(c) are performed in response to user input.

15. The method of claim 1, wherein step (d) includes generating a flyover or overlay on a webpage that is hosted by the first network site.

16. The method of claim 1, wherein (b) includes determining a product name or manufacturer for the product that the user is interested in.

17. The method of claim 1, wherein (b) includes determining an alphanumeric identifier for the product that the user is interested in.

18. A computer readable medium that stores instructions for presenting product information for an online environment, the instructions including instructions that, when executed by one or more processors, cause the one or more processors to perform operations that comprise:

(a) detecting a triggering condition based on a user activity at a first network site;

(b) determining an identifier of a product that is deemed of interest in response to the triggering condition;

(c) generating a query that is based on the identifier, the query being communicated to a source that is remote to the first network site, the remote source including an information library that includes information about a plurality of products;

(d) generating a presentation that concurrently displays (i) a content generated from the first network site pertaining to the product of interest, and (ii) product information relevant to the product of interest that is retrieved from the remote source using the generated query.

19. The computer-readable medium, wherein the instructions are formatted to be executed as a plug-in for a browser.

20. A system for presenting product information, the system comprising:

a browser plug-in, executable on a terminal of a user, detect a triggering condition based on a user activity at a first network site;

determine an identifier of a product that is deemed of interest in response to the triggering condition;

generate a query that is based on the identifier;

generate a presentation that concurrently displays (i) a content generated from the first network site pertaining to the product of interest, and (ii) product information relevant to the product of interest that is retrieved from the remote source using the generated query; and

a service that provides access to a product information library, the service being provided remotely and independent of the first network site, wherein the service includes an interface to receive and handle the query generated from the terminal and to respond with information that includes the product information.