SYSTEM AND METHOD FOR SELECTING ADVERTISEMENTS
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Accused Products
Abstract
A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.
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Citations
38 Claims
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1-18. -18. (canceled)
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19. A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television, the controller having a receiver operable to receive advertisements and a processor operable to modify the advertisements, the method comprising:
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requesting action by the viewer of the television; receiving the requested action from the viewer; receiving personal information or preferences associated with the viewer, wherein the personal information includes an image of the viewer; modifying an advertisement based on the action of the viewer, wherein at least one action is received from the viewer during display of the advertisement; displaying the modified advertisement on the television; and transmitting to a remote data collection site an indication of the displayed advertisement, wherein the transmission does not include any personally identifiable information associated with the viewer. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A system for displaying interactive advertisements on a television, the system including a controller configured for connection to the television, the controller comprising:
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a receiver operable to receive advertisements and to receive input from a viewer of the television, wherein the input comprises an image of the viewer; a processor operable to request action by the viewer of the television, modify an advertisement based on the action of the viewer, and display the modified advertisement on the television, wherein the viewer may interact with the advertisement during display of the advertisement; and a transmitter operable to transmit data to a remote collection site, wherein the data includes an indication of the displayed advertisement and does not include any personally identifiable information associated with the viewer.
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34. A system for displaying advertisements on a television, wherein the system includes a controller operably coupled to the television, the controller comprising:
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a memory device operable to store information about at least one viewer of the television, wherein the information includes an image of the viewer; a receiver configured for receiving an advertisement scheduled for display on the television at a specified time; a processor operable to modify the received advertisement based on action by the viewer; and a transmitter operable to transmit data to a remote collection site, wherein the data includes an indication of the modified advertisement and does not include any personally identifiable information associated with the viewer. - View Dependent Claims (35, 36, 37, 38)
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Specification