Integration of an Interactive Virtual Toy Box Advertising Unit and Digital Media Content

• US 20130086609A1
• Filed: 09/29/2011
• Published: 04/04/2013
• Est. Priority Date: 09/29/2011
• Status: Abandoned Application

• Current Assignee: Viacom International Incorporated (ViacomCBS Incorporated)
• Original Assignee: Viacom International Incorporated (ViacomCBS Incorporated)
• Inventors: Levy, Joanne, Solomon, Adam, Ondriezek, Ryan, Firestone, Roy, Clarke, Patricia, Vu, Thong Duy, Tabak, Jonathan, Warner, Christine, Bagwell, Tim, Tracy, Jen
• Application Number:
  US13/248,881
• Publication Number:
  US 20130086609A1
• Time in Patent Office: Days
• US Class Current: 725/36
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes providing, by a server computing device, an advertising unit comprising a first content layer including the media content and a media player, a second content layer including the interactive advertising content, wherein the advertising content includes a virtual toy box, and an integration module. The integration module is configured to display the media content in the media player and, after determining that playback of the media content is complete, display the advertising content. The method includes transmitting, by the server computing device, the advertising unit for presentation on the remote computing device.

Claims

1. A method for dynamic integration and presentation of interactive advertising content and media content, the method comprising:

providing, by a server computing device, an advertising unit comprising;

a first content layer including the media content and a media player;

a second content layer including the interactive advertising content, wherein the advertising content includes a virtual toy box; and

an integration module configured to;

display the media content in the media player; and

after determining that playback of the media content is complete, display the advertising content; and

transmitting, by the server computing device, the advertising unit for presentation on the remote computing device.

2. The method of claim 1, the integration module further configured to:

receive a request for additional media content associated with the revealed advertising content; and

display the additional media content within the boundaries of the playback window of the media player.

3. The method of claim 1, the integration module further configured to store state information associated with one or more of the interactive advertising content, the media content, the media player, the remote computing device, and a browser associated with the remote computing device.

4. The method of claim 1, wherein determining that playback of the media content is complete includes stopping playback upon receipt of user input.

5. The method of claim 1, wherein display of the advertising content is synchronized with playback of the media content.

6. The method of claim 1, the integration module further configured to conceal the displayed advertising content.

7. The method of claim 6, wherein concealing the displayed advertising content occurs in response to a user request.

8. The method of claim 6, wherein concealing the displayed advertising content occurs without user input, after a predetermined period of time, or both.

9. The method of claim 1, the integration module further configured to:

manage the spatial presentation of the media content and the advertising content;

synchronize the temporal presentation of the media content and the advertising content;

and

control the presentation priority of the media content and the advertising content.

10. The method of claim 9, wherein managing the spatial presentation includes positioning the advertising content over the media player so as to obscure the media content.

11. The method of claim 1, wherein the integration module uses a transition animation to display the advertising content.

12. The method of claim 1, wherein the integration module extends the display area of the advertising content outside of the boundaries of the media player.

13. The method of claim 1, wherein the integration module displays an animation in concealing the revealed advertising content.

14. The method of claim 1, wherein the virtual toy box includes advertising content related to the displayed media content.

15. The method of claim 1, wherein the virtual toy box includes graphical representations of a product displayed in the media content.

16. The method of claim 1, the integration module further configured to receive input based on a user action.

17. The method of claim 1, the integration module further configured to:

receive contact data from a user of the interactive advertising unit; and

send information related to the advertising content to a recipient associated with the contact data.

18. The method of claim 17, wherein the contact data includes an email address, a postal address, a phone number, an instant messaging username, a social media username, or any combination thereof.

19. The method of claim 17, wherein the information related to the advertising content includes product details.

20. The method of claim 1, wherein the integration module is configured to transmit one or more commands from the second content layer to the first content layer, the one or more commands operable to control playback of the media content in the media player.

21. A system for dynamic integration and presentation of interactive advertising content and media content, the system comprising:

a server computing device configured to;

provide an advertising unit, the advertising unit comprising;

a first content layer including the media content and a media player;

a second content layer including the interactive advertising content,

wherein the advertising content includes a virtual toy box; and

an integration module configured to;

display the media content in the media player; and

after determining that playback of the media content is complete, display the advertising content; and

transmit the advertising unit for presentation on the remote computing device.

22. A computer program product, tangibly embodied in a computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:

provide an advertising unit comprising;

a first content layer including the media content and a media player;

a second content layer including the interactive advertising content, wherein the advertising content includes a virtual toy box; and

an integration module configured to;

display the media content in the media player; and

after determining that playback of the media content is complete, display the advertising content; and

transmit the advertising unit for presentation on the remote computing device.