Behavior-Based Online Deal Transactions
First Claim
1. A method for behavior based marketing comprising:
- evaluating, by a server computer, shopping activity of a plurality of users;
identifying, by the server computer, a swarm of users from the plurality of users, the swarm of users having at least one similar interest;
generating, by the server computer, a deal corresponding to the at least one similar interest; and
initiating, by the server computer, transmission of the deal to each user of the swarm of users.
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Accused Products
Abstract
A system and method are provided for offering product deals to users based on the online behavior and other information of groups of users. This information associated with multiple users within groups and individuals having common interests in products to be purchased online and information associated with a finite set of data elements in the computer application are analyzed to determine a configuration of the data elements such that user access to relevant information and shopping deals is improved. In some embodiments, deals are offered to “swarms” of individuals with common interest and are made active upon acceptance of the deal by a minimum number of buyers. Deals may be automatically generated based on parameters defined by a vendor.
56 Citations
32 Claims
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1. A method for behavior based marketing comprising:
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evaluating, by a server computer, shopping activity of a plurality of users; identifying, by the server computer, a swarm of users from the plurality of users, the swarm of users having at least one similar interest; generating, by the server computer, a deal corresponding to the at least one similar interest; and initiating, by the server computer, transmission of the deal to each user of the swarm of users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 23)
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17. A system for behavioral marketing comprising:
a server comprising a processor for executing executable data and process operational data and a memory operably coupled to the processor and storing operational and executable data operable to cause the processor to; evaluate shopping activity for a plurality of users; identify a swarm of users from the plurality of users, the swarm of users having at least one similar interest; generate a deal corresponding to the at least one similar interest; and initiate transmission of the deal to each user of the swarm of users. - View Dependent Claims (18, 19, 20, 21, 22, 24, 25, 26, 27, 28, 29, 30, 31, 32)
Specification