METHODS AND SYSTEMS FOR VIRTUAL VENDOR HAWKING USING DIRECTIONAL ADVERTISING

• US 20130091015A1
• Filed: 10/07/2011
• Published: 04/11/2013
• Est. Priority Date: 10/07/2011
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: George, John Vijoe, Kilroy, Jonathan, Watfa, Allie K., Nussel, Dale
• Application Number:
  US13/269,383
• Publication Number:
  US 20130091015A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Techniques are provided for use in targeting potential customers that may be travelling near a vendor. A set of one or more potential customers travelling in a predetermined direction within a predetermined distance from a vendor'"'"'s geographic location may be detected substantially in real time. The vendor may specify one or more criteria to target the potential customers. The set of potential customers may be reduced based at least in part on the one or more criteria to create a subset of potential customers. One or more advertisements may be transmitted to the subset of potential customers such that the advertisements may be viewed or displayed or played back on the vehicle'"'"'s sound system and/or on the occupants'"'"' smartphones.

Claims

1. A method comprising:

using one or more computers, detecting substantially in real time a set of one or more potential customers travelling in a predetermined direction within a predetermined distance from a vendor'"'"'s geographic location;

using one or more computers, allowing the vendor to specify one or more criteria to target the potential customers;

using one or more computers, reducing the set of potential customers based at least in part on the one or more criteria to create a subset of potential customers; and

using one or more computers, transmitting one or more advertisements to the subset of potential customers.

2. The method of claim 1, further comprising:

using one or more computers, selecting the one or more advertisements based at least in part on the one or more criteria.

3. The method of claim 1, wherein transmitting the one or more advertisements comprises transmitting the one or more advertisements over a radio signal.

4. The method of claim 1, wherein transmitting the one or more advertisements comprises transmitting the one or more advertisements to one or more mobile devices belonging to the subset of potential customers.

5. The method of claim 4, wherein a browser application on the one or more mobile devices is directed to display the one or more advertisements.

6. The method of claim 1, wherein the advertisement comprises at least one of textual, graphical, audio and video data.

7. The method of claim 1, further comprising:

using one or more computers, allowing the vendor to bid against other vendors for the opportunity to serve advertisements to the one or more potential customers.

8. The method of claim 1, wherein the one or more potential customers are travelling in one or more vehicles.

9. The method of claim 1, wherein the one or more potential customers are travelling by foot.

10. A system comprising:

one or more server computers coupled to a network; and

one or more databases coupled to the one or more server computers;

wherein the one or more server computers are for;

detecting substantially in real time a set of one or more potential customers travelling in a predetermined direction within a predetermined distance from a vendor'"'"'s geographic location;

allowing the vendor to specify one or more criteria to target the potential customers;

reducing the set of potential customers based at least in part on the one or more criteria to create a subset of potential customers; and

transmitting one or more advertisements to the subset of potential customers.

11. The system of claim 10, wherein the one or more server computers are further configured for:

selecting the one or more advertisements based at least in part on the one or more criteria.

12. The system of claim 10, wherein transmitting the one or more advertisements comprises transmitting the one or more advertisements over a radio signal.

13. The system of claim 10, wherein transmitting the one or more advertisements comprises transmitting the one or more advertisements to one or more mobile devices belonging to the subset of potential customers.

14. The system of claim 13, wherein a browser application on the one or more mobile devices is directed to display the one or more advertisements.

15. The system of claim 10, wherein the advertisement comprises at least one of textual, graphical, audio and video data.

16. The system of claim 10, wherein the one or more server computers are further configured for:

allowing the vendor to bid against other vendors for the opportunity to serve advertisements to the one or more potential customers.

17. The system of claim 10, wherein the one or more potential customers are travelling in one or more vehicles.

18. The system of claim 10, wherein the one or more potential customers are travelling by foot.

19. The system of claim 10, wherein the one or more server computers are further configured for:

allowing the vendor to specify the one or more advertisements.

20. A computer readable medium or media containing instructions for executing a method comprising:

using one or more computers, detecting substantially in real time a set of one or more potential customers travelling in one or more vehicles in a predetermined direction within a predetermined distance from a vendor'"'"'s geographic location;

using one or more computers, allowing the vendor to specify one or more criteria to target the potential customers;

using one or more computers, reducing the set of potential customers based at least in part on the one or more criteria to create a subset of potential customers;

using one or more computers, allowing the vendor to bid against other vendors for the opportunity to serve advertisements to the one or more potential customers;

using one or more advertisements, allowing the winning vendor to specify one or more advertisements; and

using one or more computers, transmitting the one or more advertisements to the subset of potential customers.